Our office

serves Rocky River, Lakewood, Cleveland, Strongsville, Olmsted Falls, Middleburg Heights, Bay Village, Fairview Park, Westlake, Berea & North Olmsted
Select a different office

Our Team

  1. Home
  2. About Us
  3. Our Team

​​​​​​​​​​​​​​​Care Team North Olmsted, OH; quality care for seniors.​​

Caring is Personal To US

The need for in-home senior care services doesn't always arise between 9:00 a.m. and 5:00 p.m. on a weekday. That's why our team stands ready to serve you any day of the week, at any hour of the day or night. You can always reach us by phone at 440-508-9045 to get help setting up a home care team for a family member in Cleveland, OH and the West Side​.

We have come together as a group of dedicated professionals to deliver a home quality care solution that meets your needs. We employ trained, screened and bonded CAREGiversSMto serve your family's senior loved one with compassion and devotion.

Over the last decade, Home Instead Senior Care has provided care for nearly 1700 seniors residing on the west side of Cleveland and the surrounding suburbs.  Some clients received service for a relatively short time while others opted to stay at home with services in place for six or seven years!  Geoffrey attributes the success of Home Instead Senior Care to one primary concept.  When hiring CAREGivers (the people who help the clients), he and his staff make certain that applicants not only meet the standards required, but they also have one very special quality: they genuinely care about seniors.  To us, the care we provide to our cherished senior clients really is personal! ​

When you're ready for help, Home Instead's caring staff is on call to quickly answer your questions and accommodate your senior service needs.

​​Care Team Cleveland, OH and the West Side

Geoffrey Moore - Owner

Geoffrey Moore - Owner

Geoffrey opened the Home Instead Senior Care franchise serving the western half of Cuyahoga County in December of 1998. From the very beginning it was apparent that Home Instead's service was destined to become a much-valued option for seniors. Back then, having a local, professional, and caring provider that enabled seniors to remain in their own homes was unique. Of course, the desire of seniors to remain in their own homes and be independent has not diminished over the last two decades. More than ever, seniors and their families appreciate the attention to detail, individualized Care Plans, superb matching of clients and CAREGivers, and the responsive office staff they've come to rely on through Home Instead Senior Care.

Prior to opening the Home Instead offices, Geoffrey worked as a Special Administrative Assistant at Kendal at Oberlin, a Continuing Care Retirement Community. He holds an MBA (Specializing in Healthcare Administration) from Cleveland State University. He also earned a Certificate in Gerontological Studies while finishing the MBA program. He is a graduate of Capital University.


Shannon - Client Care Coordinator, Training

Shannon - Client Care Coordinator, Training

​Shannon joined Home Instead Senior Care in 2006 after being a stay at home mother to her daughter. She developed a passion for helping seniors stay in their homes after witnessing the care her own family provided for her grandmother, who was diagnosed with Alzheimer's disease when she was just 60 years old. Shannon and her family enhanced the quality of life of Grandmother Glennie Bell for 13 years while she lived happily in her home with her husband Edward. This experience gave Shannon firsthand knowledge of the challenges families face when caring for a loved one. It is her hope that every family discovers that home care is often the best option for seniors. As a Client Care Coordinator, she is eager to share her personal and professional experience to help families benefit from successful home care.


Kathy - Staff Nurse, Training

Kathy - Staff Nurse, Training

​Kathy was born and raised in Cleveland and joined our team early in 2016. Prior to graduating nursing school, she was a Home Health Aide for 10 years. Relying on her background as a nurse in hospice care, Kathy helps create Care Plans for our clients and assures our quality via in-home visits and consultations with families. Additionally, she is involved with the initial and on-going training of our CAREGivers. A strong proponent of home care, Kathy's commitment to our clients and CAREGivers is focused squarely on good outcomes. Through her knowledge, experience, and insight, we tailor our care such that our clients will remain in their homes for as long as they desire to stay. 


Joan - Client Care Coordinator

Joan - Client Care Coordinator

​Client Care Coordinator, Joan Ferman, brought her 20 years of experience creating cultures of superior customer care and responsive service for business and industry to her role at Home Instead Senior Care.

For the past 7 years, Joan has created individualized Care Plans for Home Instead clients and their families. Sensitivity to the challenges of aging, respect for person, and the desire to help them achieve the highest quality of life while remaining safely and comfortably at home is the foundation of every Care Plan she develops and monitors.

Additionally, Joan conducts Quality Assurance visits to ensure the quality and level of care is appropriate to our clients' needs and meets the expectations of the families.


Peggy - Director Provider and Community Relations, Home Care Consultant

Peggy - Director Provider and Community Relations, Home Care Consultant

Peggy serves as liaison with area hospitals, medical professionals, senior living residences, memory care residences and various senior organizations. Her role is to ensure that the greater community knows the value, quality and care every Home Instead CAREGiver provides in service to aging adults. Armed with a background in public relations and community education, she presents programs and workshops on issues related to aging-in-place to seniors and/or their caring families. Peggy holds both BA and MA from Florida State University.


Erin - Staff Coordinator

Erin - Staff Coordinator

Since 2013 Erin has been the Staff Coordinator for Home Instead Senior Care. Erin works with CAREGivers, clients, and their families to create schedules that will suit their needs and meet expectations. Having worked at an assisted living facility at an early age (16), Erin has been helping seniors for 15 years. One thing her longevity in the senior care field has taught her is that seniors don’t like change. Her role is to monitor our care schedules and keep the “bumps in the road” to an absolute minimum. Erin keeps things running smoothly and gives our senior clients something they truly appreciate: predictability.


Anne - Administrative Assistant, Recruitment

Anne - Administrative Assistant, Recruitment

​Anne joined Home Instead in March of 2016 with a primary objective to hire the best and brightest available in the area to become our CAREGivers. Prior to that, she worked in various capacities in different fields but all of them had one thing in common: in one way or another, she nurtured, valued, and cared for people. In her role as Administrative Assistant at Home Instead, Anne enjoys learning about the needs of our clients and matching those needs with our CAREGivers. Knowing that she is part of a process that helps keep seniors safely in their own homes is what motivates her every day. As Anne says, "it's a wonderful thing."


Toni - Receptionist

Toni - Receptionist

​Our receptionist, Toni, is a 35-year veteran in the healthcare field. She joined our Home Instead team in 2014 and since that time has personally answered nearly every call that comes into our office. As the first point of contact, she knows it is extremely important for the caller to perceive she's sincerely interested in assisting them with their questions and concerns. Toni provides the calm and reassuring voice that let's every caller know they've called the right place. 


Looking for advice?

Home Instead offers free monthly newsletters with tips and advice for caregivers of elderly loved ones.

Sign up for advice

Home Instead offers free monthly newsletters with tips and advice for caregivers of elderly loved ones.

Please select at least one newsletter.
Valid email address is required
View sample
View sample
View sample