Home Instead Privacy Policy

(Effective June 22, 2020)

Who We Are

Home Instead Senior Care is a network of Home Instead Senior Care® franchise businesses and master franchise businesses that are independently owned and operated ("Network"). Home Instead, Inc. ("We, Us, Our") is the franchisor of the Home Instead Senior Care Network.

Scope of Policy

This Privacy Policy covers data collected through Home Instead, Inc.'s digital properties on which this Privacy Policy is linked or applications we make available on third-party sites or platforms ("Site"). This privacy policy generally does not apply to data controlled and processed by independently owned and operated Network franchisees. Any client health data, or data subject to the Health Insurance Portability and Privacy Act (HIPAA) and its implementing regulations, must be requested directly from the appropriate franchise office.

However, for the purposes of California Resident data collected under the California Consumer Protection Act (CCPA) only, this privacy policy applies to personal data collected online or offline either: by Home Instead, Inc.; or by the Network and for which Home Instead, Inc. jointly determines the purposes and means of processing.

Policy Changes

This Privacy Policy is subject to change. If we make any material changes, we will notify you, by means of a notice on the Site. Where required by applicable law, we will obtain your consent. We encourage you to review this Privacy Policy periodically and to make note of the date of the most recent revision. By using our Site, you agree to the terms of the Privacy Policy in effect at that time and as may be updated from time to time. If you are a California resident, then by communicating or doing business with us, online or offline, you agree to the terms of the Privacy Policy in effect at that time and as may be updated from time to time.

Information We Collect and Use

Types of Information

We collect Personal Information and Anonymous Information as described below. Franchisees may also collect this information, to which Home Instead, Inc. may have access solely for the purpose of maintaining its franchise systems, marketing, brand standards, and other franchisor activities.

Personal Information

This is information collected that identifies (whether directly or indirectly) a particular individual. Personal information includes, but is not limited to, the types of personal information listed below (with examples):

  • Names. first name, last name, username, preferred name, maiden name, initials, signature, job title, social media account name
  • Location. street address, postal code, telephone number, IP address, device ID, email address, and location information from website visitors and app users. This may include precise location information.
  • Dates. date of birth, date of hire, date of services received, date of services provided, date of death.
  • Health & Physical Characteristics. Medical Conditions, diagnosis, care needs, hours of care, age, gender, medical provider recommendations physician or healthcare professional practice specialty, heart rate, health symptoms, height, weight, medication, blood pressure, diagnosis, care records
  • Profile. Information regarding family, friends, relationships, habits, behaviors, attitudes, preferences, opinions, feedback, living environment and conditions, service and customer service records, and inferences made from this data
  • Financial Information/Insurance. insurance payor sources and benefits information, private payment sources and benefits information, government payment sources and benefits information (Medicaid, Veteran's Benefits, etc.), payment records
  • Employment Data. applications, (which include information such as education and employment history), background check results, and employee records including performance and benefits administration data.
  • Online Activity. We collect logs and session data when you visit our website or use our applications. We collect browser and operating system information. We collect what site you came from or what site you visit when you leave us. We collect your IP address. We also collect device identifiers.
Anonymous Information

This is information collected that does not directly or indirectly identify an individual and cannot reasonably be used to identify an individual. We may use or share Anonymous Information without special limitations, including sharing with third parties.

Aggregate Information

This is information created about groups or categories of individuals from Personal Information and Anonymous Information that does not identify, and cannot reasonably be used to identify, an individual. We may use or share Aggregate Information without special limitations, including sharing with third parties. For example, we may share with a third-party providing research services that, in turn, will help to enhance the experiences of the Network's clients or CAREGiversSM. Such third parties may publish the results of these research findings.

Data Sources and Interaction With Us

Site Registrations/Form Submissions/Accounts

If you choose to register or create an account on our Site, you will be asked to provide Personal Information which may include your name, mailing address, e-mail address, and phone number. We do require that you register and provide certain Personal Information in order to send us electronic inquiries, to receive educational information via newsletters, or to receive important information via text message (with your consent to do so), such as text messages regarding the Ready to CareSM mission. Except as otherwise provided in this Privacy Policy, we do not actively share Personal Information gathered from our web servers. When you register, we will place your name in our mailing list and will send you an e-mail to the address you have provided to confirm your registration on our Site .

Web Usage

As is true of most websites, we gather certain information about your site and web usage, patterns and location . Technologies such as cookies, beacons, tags and scripts are used by Home Instead and our affiliates, our marketing, testing and quality assurance partners, and/or our analytics, information technology and web monitoring service providers. These technologies are used in analyzing trends, administering the Site, tracking users' movements around the Site and to gather demographic information about our user base. We may receive reports based on the use of these technologies by these companies that contain personal information, aggregate information, or anonymous information. Additional information is provided below in the section on Online Tracking Technologies and Advertising.

Click-to-Chat Conversations

Any personal information that you share during any click-to-chat conversation will be considered Personal Information that may be used and retained in accordance with this Privacy Policy. As a click-to-chat conversation may not be a secure form of communication, please do not provide any social security numbers, credit card numbers, or other sensitive information during any click-to-chat conversation in which you elect to participate.

Third Party Websites

Occasionally our Site may include a hyperlink or embedded link ("Link") or a banner advertisement ("Banner Ad") containing a Link which allows you to connect to the home page of a third party website ("Third Party Site"), the independent website of a Franchisee ("Franchisee Site") or the website of a Master Franchisee ("Master Franchisee Site")(such as a US Franchisee website not using "homeinstead.com"). Home Instead or the Network may provide these Links to you as a convenient method of accessing information that may be useful or of interest to you. This Privacy Policy and the practices that we follow under this Privacy Policy do not apply to Third Party Sites, Franchisee Sites or Master Franchisee Sites that are operated independently from Home Instead.

We are not responsible for the content, accuracy, or opinions expressed on any Franchisee Site, Master Franchisee Site or Third Party Site or for the privacy practices of our Franchisees and Master Franchisees or any third party. We will not, and are under no obligation to, investigate, monitor or check the Franchisee Sites, Master Franchisee Sites or Third Party Sites for accuracy or completeness, or for any obscene, scandalous, inflammatory, pornographic, indecent, profane, defamatory or unlawful content or materials. Inclusion of any Link or Banner Ad to a Third Party Site, or Franchisee Site or Master Franchisee Site that is placed on our Site does not imply approval or endorsement of the Third Party Site, Franchisee Site or Master Franchisee Site. You understand and agree that by clicking on a Link to a Third Party Site, Franchisee Site, or Master Franchisee Site you have left the Site, and the Home Instead Privacy Policy stated on the Site is no longer in effect.

Social Media

Any information, including personal information, that you choose to share in any online message board, forum, or via social medial is by design open to the public and not private. You should think carefully before posting any personal information via social media. What you post can be seen, disclosed to or collected by third parties and may be used by others in ways we cannot control or predict, including to contact you for unauthorized purposes. As with any social media or public forum, the information you post may show up in third-party search engines.

We may also collect Personal Information from social media sites and services when you use your social media account to log into this Site or use the Site to take other actions on social media, such as sharing.

Social Media Sharing

Our Site includes social media sharing tools and features, such as Facebook Like, YouTube, Twitter and "share" buttons and widgets, and interactive mini programs that run on our Site (each a "Feature" and, collectively, the "Features"). These Features may collect your IP address and which page you are visiting on our Site and set a cookie to enable the Feature to function properly. Features and widgets are either hosted by a third party or hosted directly on our Site.

Social Media Message Boards and Public Forums

Social medial message boards and public forums provide users with similar interests and concerns a place to share information and support one another, post questions, or enter into moderated online discussions. We maintain profiles or accounts with various third-party social media providers, including, Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+ and may also provide our own message boards and forums utilizing the services of a third-party, including the Your Caregiver Guide public forum. Your interactions with these Social Media Properties and/or the Features are governed by multiple privacy policies. While our collection, use, and disclosure of information obtained through the Social Media Properties and/or the Features is governed by this Privacy Policy to the same extent as information gathered through the Site, the information third-party social media providers collect or access through your use of the Social Media Properties is governed by such third-party's privacy policy. We encourage you to review the social media provider's privacy policy before interacting with a Social Media Property and/or Feature.

Referrals

If you choose to use our referral service to email a friend about the Site, we will ask you for your name, email address and your friend's email address. We will automatically send your friend a one-time email inviting him or her to visit the Site and may use your friend's email address in accordance with this Privacy Policy.

Your friend may contact us using the Data Privacy Request Form to request that we remove their information from our database.

Hilarity for Charity® Respite Care Grant Applications

If you apply for a Hilarity for Charity® respite care grant via our Help for Alzheimer's Families Site, any personal information that is included in the application that your submit via the Site will be considered Personal Information that may be used and retained in accordance with this Privacy Policy. In addition, we will share this Personal Information with the Hilarity for Charity® review board for its consideration of your application and, if you are awarded a respite care grant, the Franchisee that may provide such respite care. We will also store this Personal Information for purposes of responding to any inquiries you may have about your application after it is submitted.

Missing Senior Network

The Missing Senior Network collects personal information and anonymous information regarding users, their contacts, and the subject of any alerts. Such information will be used provide users the Missing Senior Network services ((i.e., issuing alerts to users' designated contacts in an effort to enable users to quickly locate their missing loved ones who have Alzheimer's disease or another form of dementia).

If you create an account with Missing Senior Network or are added as a network contact and choose not to opt-out, then any personal contact information that is submitted in the to the Site may be used and retained in accordance with this Privacy Policy.

Users may issue alerts via the Website and via any social networking service made available via the Website. The alerts are, by design, not private and users represent and warrant that they are authorized to share such information, in accordance with the website's Terms of Service. What you post can be seen, disclosed to or collected by third parties and may be used by others in ways we cannot control or predict, including to contact you for unauthorized purposes. By containing any information in the alerts, user is making the information public.

Blogs

The Site may offer publicly accessible blogs. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your Personal Information from our blog, contact us at Data Privacy Request Form. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

Testimonials

The Site may display personal testimonials in addition to other endorsements.

Our Site may enable you to post public comments, feedback, or reviews, through a Third Party Site. While the collection, use and disclosure of information you post on this Site is governed by this Privacy, personal testimonials posted publicly on a Third Party Site are also governed by that site's privacy policy. We encourage you to review the applicable site's privacy policy before publishing such public comments, feedback or reviews. By publishing a personal testimonial through a Third Party Site, you consent that we may post your testimonial along with your name.

Network customers may also submit a personal testimonial through other channels where consent to posting the customer's name and testimonial is requested and provided prior to use.

If you wish to update or delete your testimonial on our Site, you can contact us at Data Privacy Request Form.

Information Use and Sharing

Except with your consent, we will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. We may use your information, for purposes indicated in the Categories of Sources of Personal Information and How We Use and Share that Information chart below (linked), such as to:

  1. Provide services, including provision of online resources and services to Network clients;
  2. Communicate with you;
  3. Verify your identity;
  4. Verify, maintain, and enhance the quality of our products and services
  5. Conduct research for innovation and technology;
  6. Maintain and service your account (e.g. service records);
  7. Obtain payment for services;
  8. Prevent fraud or illegal activity;
  9. Short-term use to facilitate a current interaction;
  10. Our marketing, advertising, and sale activities; and
  11. Comply with legal obligations.

In certain instances you will have an opportunity to limit our uses at the time your Personal Information is collected or after by adjusting your account preferences. You also may limit the contacts you receive by following the instructions in the "Opt-Out" Section below. We will retain and use your information for as long as your account is active, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We may share with service providers and sub-processors, involving onward transfer to help us and our Network provider our and the Network's respective services to you, as detailed below.

Communication

We, or our affiliates, may use your Personal Information to communicate with you, such as following up on your interest in receiving our Network's services, other services described on our Site, and/or if you express interest in potential employment with our Home Office.

Our Franchisees, Master Franchisees and affiliates may use your Personal Information to communicate with you, such as following up on your interest in receiving services and /or if you express interest in potential employment by our Franchisees or Master Franchisees.

Franchise Network

We may share your Personal Information with our independently owned and operated Franchisees and Master Franchisees and affiliates who are bound to protect such information from disclosure or misuse.

Service Providers

We may also share or disclose Personal Information to service providers to help us or the Network with our/its business activities, such as: offering customer service; assessing quality and customer satisfaction; enabling website features; providing research or analytics; developing advertising and marketing; providing enhanced care technology and services; or assisting with hiring of employees. These companies are generally subject to contractual restrictions on the use and retention of data, prohibited from selling your Personal Information, and authorized to use your Personal Information only as necessary to provide these services. Transfers to subsequent third parties are covered by the provisions in this Privacy Policy regarding notice and choice, the franchise agreements with our Franchisees and the master franchise agreements with our Master Franchisees.

Third Parties

We may use your Personal Information to provide you information about third-party businesses who offer products or services that we determine may be helpful to people who are or may be interested in the Network's services or resources.

We do not sell any Personal Information to marketing research or bulk advertising sales companies or to any other third parties. We may share your Personal Information with third parties, such as our service providers, but not in exchange for financial payment.

Legal Use

We may also disclose Personal Information in special cases when we have reason to believe that disclosing this Personal Information is necessary to identify, contact or bring legal action against someone who may have breached our Terms of Use or who may be causing (whether intentionally or unintentionally) injury to or interference with our rights or property, other website users, or anyone else who could be harmed by such activities.

We reserve the right to disclose your Personal Information to law-enforcement personnel and agencies when requested to do so, as required by law such as to comply with a subpoena, or if Home Instead is involved in a merger, acquisition, or sale of all or a portion of its assets.

Online Tracking Technologies and Advertising

At Home Instead, Inc., we respect your concerns about privacy and value the relationship we have with you. Like many companies, we use technology on our website to collect information that helps us enhance your experience and our products and services.

We and certain service providers operating on our behalf collect information about your activity, or activity on devices associated with you, on our Site using tracking technologies such as cookies, flash cookies, pixels, tags, scripts, software development kits, application program interfaces, and web beacons.

This tracking data may be used for many purposes including, for example, to:

  • Provide useful features to simplify your experience when you return to or navigate our Site (for example, remembering the contact information you entered so you don't need to re-enter it)
  • Deliver relevant content and advertising based on your preferences, usage patterns and location;
  • Monitor, evaluate, and optimize the use and operation of our sites and applications; and
  • Analyze traffic on our sites and on the sites of third parties.

We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. We may combine this automatically collected log information with other information we collect about you. Service providers that collect tracking data on our behalf may provide an opportunity for you to choose not to be tracked online.

We generally use local storage ("LS") also referred to as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our Site or to display advertising based upon your web browsing activity use local storage to collect and store information. Various browsers may offer their own management tools for removing HTML5 LS.

We may partner with one or more third party advertisers, search providers and/or ad networks to either display advertising on our Site or to manage our advertising on other sites. Each such third party advertiser, search provider and ad network partner may use cookies and web beacons to collect non-personally identifiable information about your activities on the Site and other websites to provide you targeted advertising based upon your interests.

Advertisers and third parties also may collect information about your activity on our Site, on devices associated with you, and on third-party sites and applications using tracking technologies. Tracking data collected by these advertisers and third parties is used to decide which ads you see both on our sites and applications and on third-party sites and applications.

Types of Online Tracking Technologies

Cookies

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to "remember" you and your preferences, either for a single visit (through a "session cookie") or for multiple repeat visits (using a "persistent cookie"). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as "first party cookies"), or by third parties, such as those who serve content or provide advertising or analytics services on the website ("third party cookies").

Web beacons/pixel tags

Web beacons are small pieces of data that are embedded in images on the pages of sites and often used in combination with cookies. Web beacons generally record an end user's visit to a particular web page and may involve online ad impression counting, file download monitoring, and ad campaign performance management. Web beacons on our site may transmit information directly to us, to another party on our behalf, or to another party in accordance with its privacy policy. We may use web beacons to bring together information we collect about you.

What Cookies Do We Use?

The following is a list of cookies and other web code currently deployed:


Web Preferences

To personalize your cookie settings, you may visit our web preference center here:

Do Not Track

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting the user's activity that such activity will not be tracked. If you are using a “do not track” function on your web browser, our cookie manager software may block cookies, such as those that are not strictly necessary.

Learn about Do Not Track.

Your Data Privacy Choices

Franchise Communications

We may share information with our independently owned and operated Franchisees and Master Franchisees. However, Franchisees and Master Franchisees also collect their own information separately for their own business purposes. If you are a customer or employee of one of our Franchisees or Master Franchisees and would no longer like to be contacted by one of our Franchisees or Master Franchisees, please contact the Franchisee or Master Franchisee that you interact with directly.

Franchisees & Master Franchisees

If you are accessing the Site as an independently owned and operated Franchisee or Master Franchisee, or as an employee or contractor of such Franchisee or Master Franchisee, your access and use of the Site is also governed by the franchise agreement or master franchise agreement applicable to your business, as applicable, which is incorporated herein by reference.

Managing and Controlling Cookies

You may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our Site may not function correctly.

To find out more on how to manage and delete cookies, visit allaboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit optout.aboutads.info (US based). On a mobile device, you may also be able to adjust your settings to limit ad tracking.

You can opt out of Google Analytics by installing Google's opt-out browser add-on.

Opt-Out or Unsubscribe

You may choose to have your name taken off of our registration list, cease receiving correspondence or newsletters from us, limit our sharing of Personal Information with third parties who may offer services to you, or update or delete the Personal Information that you have provided to us via one of the following methods:

  • Using the opt-out option in any e-mails or text messages you receive from us;
  • Complete a Data Privacy Request Form;
  • Writing to us at: Home Instead, Inc., 13323 California Street, Omaha, NE 68154; or
  • Calling us toll free at: 1.888.383.3539

Depending upon the type of request, we will respond to your request within 10 days or as otherwise required by law.

If you submit a general opt-out request, we will unsubscribe you based upon the information provided. For example, if you provide your name, email address, and phone number we will unsubscribe you from any lists linked to either your name, email address or phone number.

Opting out of one form of communication does not mean you have opted out of other forms as well. For example, if you opt out of receiving marketing emails, you may still receive marketing text messages if you have opted in to receiving them.

If you wish to opt-out of communications from a specific Home Instead Senior Care franchise, you must contact that franchise directly.

Accountability

We have designated an individual as the person who is accountable for our compliance with our commitments in this Privacy Policy (our "Privacy Officer"). As such, accountability for our compliance with the Privacy Policy rests with the Privacy Officer, even though other individuals within our organization may be responsible for the day-to-day collection and processing of Personal Information. In addition, other individuals within Home Instead may be delegated to act on behalf of the Privacy Officer. We will make the identity of our Privacy Officer known to you upon request.

Under Canadian law, we remain responsible for Personal Information that is in our possession or control, including information that has been transferred to a third party for processing. In such circumstances, we use contractual or other means to provide a comparable level of protection while the information is being processed by the third party.

Security

In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Our hardware, software, and security infrastructure as well as our internal standards for the Site meet current industry standards and technology. We use standard Secure Sockets Layer (SSL) certificates to secure all pages used for inputting users' Personal Information. However, unless we expressly advise you otherwise, the functionality on our Site does not provide a means for completely secure and private communications between us.

To protect your privacy, please do not use email to communicate information to us that you consider to be confidential. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Due to the open communication nature of the Internet, we cannot guarantee that communications between us will be free from unauthorized access by third parties. However, once we receive your transmission, we will use our commercially reasonable efforts to ensure its security on our internal systems.

Openness

Generally

We ensure information about our Privacy Policy and our practices relating to the management of Personal Information is available to you. We may make information on our Privacy Policy and practices available in a variety of ways. The method chosen depends on a number of considerations. For example, we may choose to make brochures available in our place of business, mail information to our users or provide online access.

For Canadian Visitors

Canadian visitors may request: (a) the name or title, and the address, of the Privacy Officer to whom complaints or inquiries can be forwarded; (b) access to your Personal Information in our possession or control; (c) a description of the type of Personal Information we hold about you, including a general account of its use; and (d) what Personal Information is made available to related organizations, i.e.: affiliated companies.

Upon request, subject to certain exceptions under applicable Canadian privacy legislation, you we will inform of the existence, use, and disclosure of your Personal Information and will give you access to that information. You may wish to challenge the accuracy and completeness of the Personal Information and have it amended as appropriate. Requests related to data collected by Home Instead, Inc. may be submitted by filling out a Data Privacy Request form (linked below) or calling toll-free: 855-969-6345

NOTE: In certain situations, under privacy laws, we may not be able to provide access to all of your Personal Information we hold. The reasons for denying access will be provided to you upon request. Exceptions may include information that contains references to other individuals, information that cannot be disclosed for legal, security, or commercial proprietary reasons, and information that is subject to solicitor-client or litigation privilege. We may charge a reasonable administration fee for accessing Personal Information.

International Visitors

This Site is hosted in the United States and is intended only for United States and Canadian visitors. This website is not intended for users located in other countries, including those within the European Economic Area. We may share, as described in this Privacy Policy, your personal information with our affiliates, subsidiaries, independently owned and operated Home Instead Senior Care franchise and master franchise businesses, and third parties. Please be aware that your personal information may be transferred to and maintained on servers or databases located outside your state, province or country and that such information is processed and stored in the United States. By providing your personal information, you confirm your consent to having such personal data hosted and accessed in the United States.

Disclaimer

The data contained in our Site is for informational purposes only and is not represented to be error free. Home Instead attempts to ensure that the data provided or otherwise displayed on our Site is accurate. However, the Site and its contents are provided on an "as is, as available" basis. Use of the Site and its contents is at your sole risk. Home Instead does not warrant that any functions of the Site will be uninterrupted or error-free, that defects will be corrected, or that the Site will be free from viruses or other harmful components. Home Instead makes no warranties, either express or implied, concerning the content of the Site, including the accuracy, completeness, reliability or suitability of the Site.

Guidelines for Children

We do not specifically collect information from children nor market our and our Network's products or services to children. We have no reason to believe that the Site will attract children, or that children will access the Site or provide Personal Information.

Termination of Use

You agree that we may, in our sole discretion, terminate or suspend your access to all or any part of the Site with or without notice and for any reason. Any suspected fraudulent, abusive or illegal activity may be grounds for terminating your access to and use of the Site, and if we believe that you have committed such acts, we may report you to appropriate law enforcement authorities.

Nevada Residents: Your Nevada Privacy Rights

Nevada law (SB 220) requires website operators to provide a way for Nevada consumers to opt out of the sale of certain information that the website operator may collect about them. We do not sell your personal information to third parties as defined in Nevada law, and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law.

California Residents: Your California Privacy Rights

If you are a California resident, then the California Consumer Privacy Act or "CCPA," provides you rights with regard to the personal information collected online or offline. This section of the privacy policy applies to California Resident personal information collected online or offline either: by Home Instead, Inc.; or by the Network and for which Home Instead, Inc. jointly determines the purposes and means of processing.

If you are a California resident, then by communicating or doing business with us, online or offline, you agree to the terms of the Privacy Policy in effect at that time and as may be updated from time to time.

The CCPA does not apply to data protected under certain federal and state laws. For example, it does not apply to:

  • HIPAA protected health information collected by a covered entity or business associate;
  • Data of franchisees that are Covered Entities subject to HIPAA, to the extent the entity maintains the information in the same manners as protected health information;
  • Receipt and use of consumer reports (i.e. background checks) by an employer in accordance with the Fair Credit Reporting Act.

The CCPA also has a limited application to financial data subject to the Gramm-Leach-Bliley Act or state motor vehicle records subject to the Driver's Privacy Protection Act of 1994.

 

Your Rights

These rights are not absolute and in certain cases are subject to conditions or limitations as specified in the CCPA. We will not unlawfully discriminate against you because you exercised any of your rights under the CCPA.

Right to Know

You have the right to request, at no charge, that we disclose to you how we have handled your Personal Information in the prior 12 months, including the:

  • categories of Personal Information collected about you;
  • categories of sources from which we collected your Personal Information;
  • business and/or commercial purposes for collecting and disclosing your Personal Information;
  • categories of service providers and/or third parties with whom your Personal Information has been shared, including for a business purpose; and
  • the specific pieces of Personal Information collected about you.

We are specifically prohibited from disclosing highly sensitive information in response to a request, including your: social security number, driver’s license number or other government-issued identification number, financial account number, any health insurance or medical identification number, an account password, security questions and answers, or unique biometric data generated from measurements or technical analysis of human characteristics. We will, however, inform you if we have collected such information and identify the type of information with sufficient particularity.

We will respond to your request within 45 days, unless we notify you of a 45-day extension, or other period as required or permitted by regulation.

Right to Delete

You have the right to request the deletion of your Personal Information Home Instead, Inc. and the Network has collected from you. This right may be subject to certain conditions and limitations under the law.

We will respond to your request within 45 days, unless we notify you of a 45-day extension, or other period as required or permitted by regulation.

Right to Opt-Out of Sale

You have the right to direct Home Instead, Inc. and the Network not to “sell” your Personal Information. We do not provide your data to third parties in exchange for money. However, the CCPA defines the “sale” of information as including as any release, disclosure, transfer, making available, or otherwise communicating Personal Information to another business or third-party for monetary or other valuable consideration.

We generally restrict our sharing of data to third parties under contracts where data is not being exchanged as the primary item of value, but as necessary to receive services. However, a disclosure is a “sale” under the CCPA absent specific clauses in our contracts with those third parties. While there is not yet a consensus, the data practices of using third-party cookies and other tracking technologies associated with our services may also constitute a “sale” of your personal information as defined by the CCPA. Under a broad interpretation of the CCPA definitions, we have “sold” data in the past 12 months to our online marketing, advertising, and analytics providers and third-party technology and software partners. The categories of data to which this applies are listed below in the section “Categories of Sources of Personal Information and How We Use and Share that Information.”

If you wish to opt-out of the such sharing or “sale” of Personal Information, you may complete an opt-out request at the “Do Not Sell My Personal Information” link.

You may also opt-out of any web code shared with third parties for commercial purposes using our web preference center here:

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. We will respond to your request within 15 days, or other period as required or permitted by regulation.

We do not market or provide services for children under age 16 and do not knowingly collect or sell any such personal information.

Exercising Your Rights

Contact Us

California resident individual rights requests and inquiries related to Home Instead, Inc. and/or independently owned and operated Network franchises may be submitted by filling out a Data Privacy Request form (linked below) or calling toll-free: 855-969-6345

 

Data Privacy Request Form

If you contact an independently owned and operated Home Instead Senior Care franchise office in the Network, you will be required to submit a request through one of the previous two options. California residents may also designate an authorized agent to exercise these rights on their behalf.

Any personal information collected from you in connection with verification of your request will be used solely for the purposes of verification.

Verification Process

To protect your privacy, we will verify your identity prior to responding to a request. When you submit your request, we will require:

  • Your first and last name
  • Your email
  • Your country and state of residence
  • Your phone
  • Your relationship to Home Instead, Inc. or the Network
  • If connected to a specific franchise, the location of that franchise.

When we receive a request, you will first be required to confirm your request via email. We will seek to verify your identity by validating the information provided against our records. If you submit a right to know or right to delete Personal Information, you will receive an email from “On Behalf of Home Instead, Inc.” to which you must respond in order to verify your identity and access our response(s). If you request disclosure of specific pieces of personal information, we may call you to verify your request.

If an authorized agent is submitting on your behalf, we will require submission of information indicated on the request form, which includes either: 1) a written authorization, signed by you, that authorizes that agent to make the specific request on your behalf; or 2) a valid power of attorney

Personal Information Under CCPA

Categories of Personal Information

The list below describes the categories of Personal Information we collect, and have collected in the past 12 months:

Category
Examples
Identifiers
A real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers
Personal information categories listed in Cal. Civ. Code § 1798.80(e).
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
Protected classification characteristics
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation
Commercial information.
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, body temperature, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Inferences drawn from other personal information.
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Internet or other similar network activity
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
Geolocation data.
Physical location or movements.
Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
Employment-related
information.
Current or past job history or performance evaluations.
Non-public education information
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records


Categories of Sources of Personal Information and How We Use and Share that Information

The list below describes, for each category of personal information, the categories of our sources of information, the purposes of our collection and our sharing of such information. This represents our current practice and practices over the past 12 months.

Category
Categories of Sources
Business or Commercial Purpose(s) for Collection
Categories of Third Parties With Whom We Share
Identifiers
Your direct interaction with us
Our service providers
Third parties you intentionally interact with (your personal physician, social networking sites)
Third-party data providers
Government Entities
Provide services, including provision of online resources and services to Network clients
Communicate with you
Verify your identity
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Obtain payment for services
Prevent fraud or illegal activity
Short-term use to facilitate a current interaction
Our marketing, advertising, and sale activities
Coordinate non-medical employee benefits
Payroll and bookkeeping services
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third-party technology and software partners*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Personal information categories listed in Cal. Civ. Code § 1798.80(e).
Your direct interaction with us
Our service providers
Third parties you intentionally interact with (your personal physician, social networking sites)
Third-party data providers
Government Entities
Provide services, including provision of online resources and services to Network clients
Communicate with you
Verify your identity
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Obtain payment for services
Prevent fraud or illegal activity
Short-term use to facilitate a current interaction
Our marketing, advertising, and sale activities
Coordinate non-medical employee benefits
Payroll and bookkeeping services
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third-party technology and software partners*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Protected classification characteristics
Your direct interaction with us
Third parties you intentionally interact with (your personal physician, social networking sites)
Government Entities
Verify, maintain, and enhance the quality of our products and services
Our marketing, advertising, and sale activities
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Commercial information.
Your direct interaction with us
Our service providers
Third parties you intentionally interact with (your personal physician, social networking sites)
Third-party data providers
Government Entities
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Obtain payment for services
Prevent fraud or illegal activity
Our marketing, advertising, and sale activities
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third-party technology and software partners*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Biometric information.
Your direct interaction with us
Third parties you intentionally interact with (your personal physician, social networking sites)
Provide services, including provision of online resources and services to Network clients
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Our marketing, advertising, and sale activities
Coordinate non-medical employee benefits
Comply with legal obligations
Monitor aspects of employee health, but only in accordance with business necessity and to prevent a direct threat to the health and safety of others (e.g. COVID-19 monitoring)**
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third-party technology and software partners*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Inferences drawn from other personal information.
Your direct interaction with us
Our service providers
Third parties you intentionally interact with (your personal physician, social networking sites)
Third-party data providers
Government Entities
Provide services, including provision of online resources and services to Network clients
Communicate with you
Verify your identity
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Prevent fraud or illegal activity
Our marketing, advertising, and sale activities
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third-party technology and software partners*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Internet or other similar network activity
Your direct interaction with us
Our service providers
Third parties you intentionally interact with (your personal physician, social networking sites)
Third-party data providers
Government Entities
Provide services, including provision of online resources and services to Network clients
Communicate with you
Verify your identity
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Prevent fraud or illegal activity
Our marketing, advertising, and sale activities
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third-party technology and software partners*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Geolocation data.
Your direct interaction with us
Our service providers
Third-party data providers
Provide services, including provision of online resources and services to Network clients
Verify your identity
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Prevent fraud or illegal activity
Our marketing, advertising, and sale activities
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third-party technology and software partners*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Sensory data.
Your direct interaction with us
Third parties you intentionally interact with (your personal physician, social networking sites)
Provide services, including provision of online resources and services to Network clients
Verify, maintain, and enhance the quality of our products and services
Our marketing and advertising activities
Our service providers
Your authorized service providers
Third parties that you authorize
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Professional or employment-related information
Your direct interaction with us
Our service providers
Third parties you intentionally interact with (your personal physician, social networking sites)
Third-party data providers
Government Entities
Provide services, including provision of online resources and services to Network clients
Verify your identity
Verify, maintain, and enhance the quality of our products and services
Conduct research for innovation and technology
Maintain and service your account (e.g. service records)
Prevent fraud or illegal activity
Our marketing, advertising, and sale activities
Coordinate non-medical employee benefits
Payroll and bookkeeping services
Comply with legal obligations
Our service providers
Your authorized service providers
Third parties that you authorize
Our online marketing, advertising and analytics providers*
Third parties as required by law
Between Network franchises and Home Instead, Inc.
Non-public education information (per the Family Educational Rights and Privacy Act).
Your direct interaction with us
Government Entities
Verify credentials and comply with legal obligations Our service providers
Your authorized service providers
Third parties that you authorize
Third parties as required by law
Between Network franchises and Home Instead, Inc.

*To the extent such a provider's contractual terms do not qualify it as a "service provider" under the CCPA or the CCPA is interpreted to treat the data practices of using third-party cookies and other tracking technologies as a "sale," sharing with these parties is considered a "sale" of data.

**Biometric data in the form of body temperature readings or other medical testing data may be collected from employees where such testing is job related and consistent with business necessity, in order to prevent a direct threat to the health of others, and otherwise in accordance with applicable law. Any unique biometric data will be confidential and will only be shared as required by law, with a necessary service provider or employee consent. Such data will never shared with online marketing, advertising and analytics providers or third-party technology and software partners.

Contact Information

If you have any questions about this Privacy Policy, the practices of the Site, or your dealings with the Site, please contact: Home Instead, Inc.

13323 California Street
Omaha, NE 68154
Data Privacy Request Form
1.855.969.6345

If you have any questions regarding a Home Instead Senior Care franchisee business' privacy practices or wish to opt-out of its communications, please contact the franchise office directly.

Each Home Instead Senior Care franchise office is independently owned and operated.