Home Instead, Inc. Executive Leadership Team 

Jeff joined Home Instead in 1998 as a franchise development manager and today leads the organization on key initiatives, oversees strategic planning and advocacy for the Home Instead network, as well as managing day-to-day operations at the Global Headquarters.

Jeff’s passion for creating a higher quality of life for aging adults and their families comes through in his global advocacy for policies that support family caregivers. He has increased the organization’s commitment to leadership development and training to empower professional and family caregivers and to advance the mission of Home Instead Senior Care: to enhance the lives of aging adults and their families. Jeff is a frequent speaker on aging topics at events on the global stage, including the Silver Economy Forum, the Financial Times Dementia Summit and the Milken Future of Health Summit. He is a member of AARP CEO Champions, Fast Company Impact Council, G100 Network and the World Economic Forum, among other leadership positions in the industry.

Jeff graduated magna cum laude from the Creighton University School of Law and summa cum laude from Creighton University. Jeff practiced law for four years, including two years as a law clerk for a United States District Court judge.

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Jim joined Home Instead in 2013, leading the organization through an information technology expansion and transformation that enhanced the abilities of both the brand and the franchises to provide high-quality personalized care at home in a digital world.

Today, Jim leads global operations of the franchise network and is particularly adept at delivering problem solving at scale. Jim has more than 20 years of experience in information technology, software development, and leadership. After earning a bachelor’s degree from St. Louis University, Jim spent most of his career driving business outcomes through software application and digital solutions. Before Home Instead, Jim worked across industries including telecommunications, transportation, publishing, and agriculture.

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Jessie leads global brand strategy for Home Instead. Her team executes creative, publicity, advertising and user experience. Jessie’s career in marketing includes several years in the motion picture industry and telecommunications leading marketing, promotions and product management. Jessie currently serves on the Advisory Board of HomeCare 100 and Board of Directors at Hawthorne Strategies Group.

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Jisella provides high-caliber leadership to the Advocacy division, which includes the Standards, Legal, Government Affairs, Healthcare Transformation, and Thought Leadership teams. These departments advocate for aging adults and their families, ensure a consistent quality care experience, maintain the excellence of the brand, and shape aging, home care, and healthcare policy around the world.

Jisella serves on multiple global and national boards and committees, including with the Global Coalition on Aging, World Economic Forum (WEF), RAISE Act Council, and Home Care Association of America. Jisella graduated from the University of Nebraska's College of Law and was a member of Order of the Coif, the Nebraska Law Review and Phi Beta Kappa.

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As CEO of Home Instead Senior Care UK, Martin Jones is responsible for leading all areas of Home Instead’s UK operation. Martin’s passion for improving the quality of life for aging adults and their families grew out of his first-hand experience when his father became seriously ill and needed in-home care.

Martin lives his passion for caregiving not only through his position as leader of the UK Division but by holding various trustee positions and serving on numerous boards, including The Care Workers Charity, Age UK and Chair of The Silver Line and Home Instead’s dedicated charity Bring Joy Foundation.

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Dave Banark oversees operations for our corporate-owned franchise offices, as well as franchise support and training functions for the Home Instead^® network. Dave joined the organization in 1998 as general manager of the first Home Instead franchise office in Omaha, Nebraska. He served as vice president of Franchise Support in 2004 before assuming his current role in January 2012.

Before joining Home Instead, Inc., Dave worked at Metro Medical Transportation in Omaha — an experience that taught him the challenges of operating a service business in a highly competitive environment.

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