To Us, It Is Personal® 

When Paul and Lori Hogan founded Home Instead® more than 25 years ago in Omaha, Nebraska, they created the business to help their ailing matriarch, Grandma Manhart, age well at home and to ease their own family’s caregiving struggles.
Lori and Paul Hogan

Where Home Instead All Started

Paul and Lori and several dozen family members tried organizing caregiving in shifts to keep Grandma Manhart safe and healthy at home – and to keep her out of a nursing home. Yet even with their family’s considerable manpower, they struggled to consistently meet the needs of their nearly 90-year-old grandmother. They wondered how other families with fewer family members and resources were caring for their senior relatives. And from that question, Home Instead was founded in 1994.

Home Instead Founders Paul and Lori Hogan with Eleanor Manhart
Grandma Manhart became Home Instead’s first client, and then something magical happened: After receiving consistent care and getting re-engaged with activities she loved, Grandma Manhart’s health improved. She lived for 11 more years – reaching the age of 100. And those extra years were filled with zest and deeply meaningful family experiences.

Grandma Manhart’s Legacy on Home Instead Culture

Through their roles as the company’s first professional CAREGiversâ„ , Paul and Lori developed a deep appreciation for seniors, family members and the CAREGivers who continue to provide compassionate care to older adults through Home Instead today. This emotional connection to caregiving infuses the company with a sense of mission – a mission to help every senior live his or her best life, thanks to receiving the support they need when they need it, just like Grandma Manhart did.

Looking Forward

Since 1994, Home Instead has been committed to creating the world we want to grow older in. In August 2021, we joined forces with Honor, the leading home care service company providing the most human-centric technology and operations platform. Led by CEO Seth Sternberg, together Honor and Home Instead are poised to lead us forward in advancing how society cares for older adults. Together, we will truly change the face of aging.

Honor was born out of the founders’ desire to make an impact in the world. After Seth went home and saw that his mother was starting to slow down, he brought this idea of caring for parents, something that touches all of us at some point in our lives, to his co-founders. Sandy Jen—his former co-founder at Meebo (a messaging platform that they sold to Google)—Monica Lo, and Cameron Ring all agreed that this was a challenge they needed to take on. Since 2014, Honor has scaled a home care agency, built a national network of agencies, and developed a technology platform to strengthen the relationship between caregiver and client. All to deliver a better, more connected care experience.

Founders of Honor
From left to right: Sandy Jen, Cameron Ring, Monica Lo, Seth Sternberg

By joining forces, Home Instead and Honor have created a global company that combines high-tech with high-touch to expand the world’s capacity to care. Drawing on our complementary areas of expertise, we will dramatically increase innovation to benefit caregivers and clients around the world.

To us, senior care really is personal.

Home Instead Gives Back

Working with families humbles us. We can’t help but feel a sense of responsibility to give back.

Senior woman smiles while talking on mobile phone at home