Why Choose Home Instead?
Choosing home care is personal. You want support that fits your needs, respects your routines and helps you continue living life on your terms.
For more than 30 years, Home Instead® has helped older adults and families find personalized in-home care built around the individual.
Our local teams take the time to understand what matters to you, create a customized care plan and provide support that can change as your needs do.

Best in Class Home Care
The right care should feel personal from the start.
Home Instead combines decades of home care experience with a person-centered approach designed around each older adult’s needs, preferences and daily life.
Why families choose Home Instead
✓ Personalized Care Plans
Care is designed around the individual rather than a preset package of services.
✓ Thoughtful Care Pro Matching
Needs, personality, interests and compatibility are considered when matching a Care Pro.
✓ Specialized Care Pro Training
Care Pros receive training designed for real-life home care, including support for people living with Alzheimer’s disease and other dementias.
✓ Care That Can Adapt
Care plans and schedules can change as needs, routines and circumstances evolve.
The Home Instead Experience
Home care is more than completing a list of tasks. It’s about creating support that fits naturally into everyday life.
Home Instead begins by getting to know the person—their routines, interests, preferences and goals. That understanding helps shape the care plan and the relationship with their Care Pro.
Whether support is needed for companionship, personal care, meals, transportation or changing care needs, the goal is to help older adults remain connected to the life they know and the home they love.
Prioritizing Clients and Their Families
Getting to Know You
Care begins with listening. Home Instead takes time to understand the older adult, their family, their routines and where support may make daily life easier.
Support for Families
Families often have questions about care options and changing needs. Local teams can help explain available services and provide resources for planning what comes next.
Consistent Communication
Care works best when everyone stays connected. Local Home Instead teams help families stay informed and adjust support when circumstances change.
Quality and Ongoing Support
Care needs don’t stand still. Home Instead works with clients, families and Care Pros to help ensure the care plan continues to fit the individual.
Home Instead: Owner Spotlight
WYNN ESTERLINE
Home Instead Lansing, MI
Wynn Esterline, who alongside his wife, Amy, recently celebrated 25 years as a Home Instead franchisee in Lansing, Michigan.
For Wynn, the connection to care is personal. His journey began after watching his family navigate caring for his great aunt, who had Parkinson’s disease. That experience opened his eyes to how many other families needed the same kind of support and ultimately inspired a mission to bring quality care to his community.
Over the past 25 years, Wynn, Amy and their team have made a lasting impact on older adults and families throughout the Lansing area, including giving back through the Be a Santa to a Senior program.
“Wynn and Amy are truly passionate about the Home Instead mission and the opportunity to make a meaningful difference in the lives of older adults,” said Karen Olin, Senior Franchise Business Consultant at Home Instead. “Their dedication, compassion, and genuine care are evident in everything they do. They have created something truly special in their Michigan community, and their commitment to serving others is inspiring.”
Learn more about Wynn and the personal “why” behind his work in the video.
Compassionate Home Care
Home is personal. So is the decision to invite someone in to help.
Home Instead Care Pros provide non-medical support designed around each person’s needs—from companionship and everyday routines to personal care and more ongoing assistance.
Whether you’re exploring care for yourself or someone you love, we’re here to help you understand your options and find support that fits.
