Business Development Representative

Business Development Advisor / Service Coordinator

Full-Time | Marketing, Social Media & Client Care Coordination
Home Instead Dothan– Wiregrass Area

At Home Instead, care is more than a service—it’s a promise. The Business Development Advisor / Service Coordinator plays a key role in fulfilling that promise by strengthening our presence in the community while ensuring families receive compassionate, consistent, and high-quality care.

This role blends relationship-based marketing, community outreach, social media engagement, and client service coordination. It is ideal for a professional who enjoys being visible in the community, building trusted relationships, and connecting people to meaningful services.

Important Application Step:

After submitting your application, you will receive an email with a required online company application and/or questionnaire.
Please check your email (including spam/junk folder) and complete all steps promptly.
Applications are not reviewed until all required forms are completed.

Role Summary

The Business Development Advisor / Service Coordinator serves as a liaison between the community, referral partners, clients, and internal care teams. This position supports growth through strategic marketing planning, in-person outreach, and digital engagement, while also coordinating client intake, service start-ups, and ongoing care support.

This is not a cold-calling or hard-sales position. Growth is achieved through education, relationship-building, community presence, and trust. Success is measured by the quality of partnerships, engagement, and client experience—not high-pressure or transactional sales activity.

Primary Responsibilities

Community Marketing, Business Development & Social Media

• Learn, apply, and consistently follow Home Instead brand standards across all marketing and outreach efforts
• Develop, manage, and execute a local marketing plan aligned with company goals and brand guidelines
• Build and maintain strong relationships with referral partners across the local market
• Conduct in-person outreach, networking, and community engagement activities
• Deliver professional presentations to referral partners, community organizations, and events
• Support social media content creation, posting, and engagement to highlight services, community involvement, events, and brand messaging
• Capture photos, stories, and updates from community activities for approved social media use
• Participate in health fairs, meetings, and community events as scheduled
• Document marketing, outreach, referral activity, and social media efforts in Salesforce or other CRM systems
• Drive growth through relationship-based outreach and education rather than high-pressure sales tactics

Client Care Coordination & Service Support

• Serve as a primary point of contact for clients and families during intake and service coordination
• Support care consultations, service start-ups, and ongoing service adjustments
• Communicate client needs, changes, and concerns to internal teams to ensure continuity of care
• Collaborate closely with the Client Care Coordinator, scheduling, and operations teams
• Respond to client and family inquiries with compassion, professionalism, and urgency
• Maintain accurate documentation in compliance with company policies and HIPAA standards

Territory & Travel

• Travel locally within Dale, Coffee, Houston, Geneva, and Henry counties
• Represent Home Instead as a trusted community partner and brand ambassador—both in person and online

Qualifications

• Strong public speaking and presentation skills (required)
• Strong computer, documentation, and digital communication skills (required)
• Experience developing or executing marketing plans (preferred)
• Experience with Salesforce, WellSky, or other CRM systems (preferred)
• Familiarity with social media platforms such as Facebook, Instagram, and LinkedIn for business or community engagement
• Reliable transportation and ability to travel locally
• Excellent communication, organization, and time-management skills
• Background in marketing, community outreach, healthcare, social services, hospitality, or relationship-based roles preferred

Schedule

• Full-time with flexible hours
• Local travel, community engagement, and occasional after-hours events required

Home Instead is an equal opportunity employer. We are committed to building trusted relationships, delivering compassionate care, and supporting aging adults and their families with dignity and respect.