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Our History

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​​​​​​​​​​​​​​​​​​​​​​​​​​​Home Instead founders Paul and Lori HoganHelping Grandma Manhart remain at home, where she enjoyed life past age 100, wasn’t always easy for her family. But it was always important.​

This experience gave her grandson Paul Hogan and his wife, Lori, the desire to help other families with aging loved ones. This desire soon became a mission. And that mission led to the founding of Home Instead Senior Care® in 1994.

Fulfilling a Worldwide Need for Senior Care Services

We began Home Instead Senior Care by serving a handful of families in Omaha, Nebraska. Since those early years, our network has grown to over 1,000 franchises that provide in-home senior care from Topeka to Tokyo. And even though we lead the world in home care services, we retain our traditional Midwestern values. We always operate from the heart.​​​​​​​

To Us, It's Personal 

Our main focus will always be making sure you receive the highest quality care. That’s why all Home Instead® CAREGiversSM go through ongoing, comprehensive training. At the same time, we encourage CAREGivers to establish rewarding one-on-one relationships with seniors and their families. We want you to experience distinctive care with a compassionate touch.

A True Spirit of Giving and Serving 

We’ve woven a strong spirit of giving and serving into the fabric of Home Instead Senior Care. This spirit is grounded in Paul and Lori Hogan’s own, personal faith and values. We continually open our hearts and minds to ways in which we can further enhance the lives of older adults, both in the day-to-day senior care services provided by our franchise network and beyond. 

In 2003, Paul and Lori established the Home Instead Senior Care Foundation​® to enhance the lives of older adults through charitable giving. The Foundation awards grants to nonprofit organizations specializing in projects and programming that improve the quality of life for seniors. 

In 2008, Home Instead Senior Care established the Home Instead Center for Successful Aging​ in partnership with the University of Nebraska Medical Center (UNMC). Drawing on expertise from a broad spectrum of care providers, the center provides education to caregivers and offers seniors preventative care to help them live a full and successful life.

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