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Our History

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​​​​​​​​​​​​​​​​​​​​​​​​​​​Home Instead founders Paul and Lori HoganHelping Grandma Manhart remain at home, where she enjoyed life past age 100, wasn’t always easy for her family. But it was always important.​

This experience gave her grandson Paul Hogan and his wife, Lori, the desire to help other families with aging loved ones. This desire soon became a mission. And that mission led to the founding of Home Instead Senior Care® in 1994.

Fulfilling a Worldwide Need for Senior Care Services

We began Home Instead Senior Care by serving a handful of families in Omaha, Nebraska. Since those early years, our network has grown to over 1,000 franchises that provide in-home senior care from Topeka to Tokyo. And even though we lead the world in home care services, we retain our traditional Midwestern values. We always operate from the heart.​​​​​​​

To Us, It's Personal 

Our main focus will always be making sure you receive the highest quality care. That’s why all Home Instead® CAREGiversSM go through ongoing, comprehensive training. At the same time, we encourage CAREGivers to establish rewarding one-on-one relationships with seniors and their families. We want you to experience distinctive care with a compassionate touch.

A True Spirit of Giving and Serving 

The mission of the Home Instead Senior Care Foundation is to enhance the lives of aging adults and those who care for them. We fulfill our mission, in part, through our signature program, GIVE65, the first and only crowd-fundraising platform exclusively devoted to raising funds and awareness for programs and services that give seniors hope.

In 2003, Paul and Lori established the Home Instead Senior Care Foundation® with the mission to enhance the lives of aging adults and those who care for them. The signature program of the Foundation is GIVE65, the first and only crowd-fundraising platform exclusively devoted to raising funds and awareness for programs and services that give seniors hope. 

In 2008, Home Instead Senior Care established the Home Instead Center for Successful Aging​ in partnership with the University of Nebraska Medical Center (UNMC). Drawing on expertise from a broad spectrum of care providers, the center provides education to caregivers and offers seniors preventative care to help them live a full and successful life.

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