Home Instead History & Mission
To Us, It’s Personal®
Our founders, Paul and Lori Hogan, launched Home Instead® in 1994 to provide care to Paul’s 90-year-old grandmother. Remarkably, after she began receiving personalized, in-home care that allowed her to age safely in the place she loved most – the family home – Grandma Manhart thrived for an additional decade!
Our franchise owners, Jason and Debbie Baker launched Home Instead® in San Diego in 1999. As Physical Therapists, they knew just how important at-home rehabilitation is for anyone moving home from the hospital. Through their personal experience with their own parents, they learned just how important quality care in the home is for aging adults and their families. Jason and Debbie Baker resonate with the mission of Home Instead and established Home Instead San Diego in order to provide quality care services to those in the San Diego area. Their compassion to help those in need and their personal connection to Home Instead's values make each day of service their own personal mission.
That’s why, to us, senior care is personal. We’re passionate about Enhancing the Lives of Aging Adults and their Families®.
More than a Business: A Mission in Life
In the decades since Paul and Lori founded Home Instead, the company has expanded far beyond the city limits of Omaha, Nebraska. We now count more than 1,200 franchise locations globally – but we all share the same mission.
We live the mission with our CAREGivers℠, our staff and our community by:
- Treating each other with dignity and respect
- Encouraging and supporting each others’ growth
- Building value in our service to others
- Honoring God in all we do
When you choose Home Instead to help your family, you’re partnering with us on our mission to improve the lives of seniors (and their families) everywhere.