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Home Instead CAREGiver

Ho​me Instead Senior Care of West Hartford, CT
CT HCA0000121​​​​​​​​​​ ​​​​​​​​​​​​​​​

Helping Seniors Locally Since 2004

In 2004, when franchise owner Jane Urban established Home Instead Senior Care of West Hartford, CT, which serves surrounding areas including Farmington, Avon, Simsbury, Bloomfield, and Windsor, non-medical home care was not a household word.  Most people were not aware of this service for seniors who prefer to age in place at home, rather than uproot to assisted living or nursing facilities. Eight years later, Home Instead Senior Care continues to provide in-home, non-medical assistance in not only private homes but in residences across the continuum of senior living including apartments, condos, assisted living communities and even skilled nursing facilities. Offering companionship, homemaking, and personal assistance services, Home Instead’s of West Hartford's CAREGivers provide seniors the extra support that means the difference between living independently and moving to more restrictive situations.


After 25 years as an IT professional in large corporate environments, Jane longed for the elusive mid-life ‘second career’ and to run a business by her own rules. On her way to work one morning, Jane heard an NPR business report on our growing senior population and the emerging senior care industry. The report spotlighted Home Instead Senior Care, one of fastest-growing franchises in 2003, as an industry leader offering non-medical companionship and support to help seniors live independently in their homes for as long as possible. This business report started Jane on her way to a new business adventure.

As the Baby Boomer daughter of aging parents, Jane connected on a personal level with Home Instead Senior Care of West Hartford, CT’s mission and services. She and her friends often shared their challenging experiences with juggling job, family, personal life, and care for aging parents. Like many people, she dreamed of being her own boss but still enjoyed working with professionals in a large organization. Home Instead Senior Care, with 500 offices and a proven franchise concept, offered Jane the best of both local, small business ownership and world-class expertise. Most importantly, the senior home care industry would provide Jane with the opportunity to apply her personal vision, experience, expertise, and energy to helping seniors and their families. 

In the summer of 2004, Jane resigned her corporate position, formed an LLC (appropriately named Janesway, LLC), and purchased her franchise license.  She opened Home Instead Senior Care of West Hartford, CT at 2446 Albany Avenue near Bishop’s Corner, a neighborhood filled with seniors who could benefit from caring, reliable support from professional, knowledgeable CAREGivers. Jane was soon busy recruiting and training local CAREGivers, networking with area senior care professionals, and learning about the needs of seniors in her area.

Since Ms. Urban opened her franchise office, Home Instead Senior Care of West Hartford, CT has grown to over 950 franchises in 15 countries, with over 65,000 CAREGivers world-wide. Over the last eight years, Ms. Urban has seen tremendous growth in the number and type of service businesses catering to seniors. “Lots of people want to try an elder care business because of the huge market potential.” says Ms. Urban. “But they don’t realize that caring for seniors is much more than markets and dollars.  Providing quality service requires a personal commitment to clients, families and employees.”

Ms. Urban credits the success of Home Instead Senior Care of West Hartford, CT to her personal commitment to quality. A hands-on manager, she knows each and every CAREGiver, and client, and she communicates regularly with them and client family members. “People want to feel confident their loved one is being cared for the way they would if they could be there.” says Urban. “When their parent is in need, the last thing they want to hear is the voice of the ‘on-call’ person who may not even have met the client. With us, they know  the person handling their parent’s care isn’t learning about them from a case file. They know them personally.”

World-Class Expertise, Home-town Service

As an independently-owned and operated franchise office, Home Instead Senior Care® of West Hartford CT offers you and your loved ones the experience and knowledge of a world-class organization coupled with the familarity and personal touch of a locally-owned small business.

Founded in 1994 by Paul and Lori Hogan, Home Instead Senior Care® is the world's largest senior home care franchise network with over 900 franchises offering services in the United States and 14 other countries.  We employ over 65,000 CAREGiversSM  and have served over one million seniors world-wide.  Providing 45 million hours of service annually, Home Intead Senior Care® offices share broad and deep knowledge of non-medical home care and have the keen professional expertise to handle challenges faced by today's seniors and their families.  A recognized thought leader in senior health and aging, founder Paul Hogan participated in the 2012 World Economic Forum Annual Meeting in Davos-Klosters Switzerland.  He serves on the WEF Global Agenda Council on Ageing Society , has been interviewed by The Wall Street Journal, The New York Times, TIME Magazine, and CNBC.

Founded in 2004 by Jane Urban, Home Instead Senior Care®  of West Hartford  is your local resource for top-quality in-home senior care.  After  25 years as an IT professional in large corporate organizations, Jane wanted to apply her leadership skills, business acumen, and technical expertise on a smaller-scale, focussed on helping people and contributing to the greater good.  She found the perfect blend of large organization know-how, small business autonomy, and passion for helping others in Home Instead Senior Care® .  In June of 2004 she launched her second career as a Home Instead Senior Care®  franchise owner.

To Us, It's Personal

It may be our tagline, but  to us, it's not just a slogan.  Staffed by caring, competent, compassionate individuals, Home Instead Senior Care®  of West Hartford is proud of the close, continuing, personal relationshipswe have with our CAREGiversSM, clients, and professional colleagues.  We work hard to provide our CAREGiversSM with thorough training and a professional working environment and they reward us with longevity and high-quality care for our clients.  We go the extra mile to know our clients not as just a 'case' but as 'family' and they reward us with their loyalty and trust.  We are active in professional circles, staying current on industry sta​ndards and best practices, and we have the satisfaction of providing your loved ones with the top-notch care they deserve.​

About Us & Our Experienced Care 


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Rates & Hours

We can tailor a home care arrangement to fit both your family's lifestyle and budget.

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Reap rewards beyond measure -- and get paid, too.

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Experienced Care

When you need non-medical in-home care, look to Home Instead Senior Care®

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