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Albert Selker Named Next President

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Wisconsin-based Home Instead Senior Care® Franchise Network Names Next President
Albert Selker set to lead regional franchise locations toward increased growth

GREEN BAY, WI – Nov. 12, 2018 – Albert Selker has joined We Care Senior Care, which operates Home Instead Senior Care franchise offices in Appleton, Green Bay, Sturgeon Bay, Oshkosh, Sheboygan, Cedarburg and Madison, Wis. Selker, a resident of Appleton, will work predominantly out of Home Instead Green Bay at 901 Anderson Dr., along with the regional corporate support team. 

In his current role as president of the aforementioned franchise locations, Selker has the strategic responsibility of leading the company on a path of sustained success as well as increased growth through innovation, client acquisition and footprint expansion. While achieving those results is important, Selker believes that fostering a Home Instead culture rooted in the company’s mission “to teach others about Love (v)” is paramount.

Selker said, “I am sincerely grateful to Franchise Owner Steve Nooyen for this new opportunity. Senior care is going to experience tremendous growth and considerable changes for decades to come, and I’m eager to lead this team on an exciting journey. Our company is also blessed to have compassionate CAREGivers and talented administrative professionals who truly embrace our company’s Core Purpose, which is to teach others about Love (v).”
Prior to Home Instead, Albert filled a variety of leadership, sales and marketing roles. Most recently, he served as Executive Director of ERP Implementation at Appleton-based U.S. AutoForce, General Manager of U.S. Lubricants and General Manager of Design Air — all divisions of U.S. Venture. Prior to U.S Venture, Albert held key positions at Appvion, Inc. (formerly Appleton Papers) for more than 21 years.

Albert is also governing board elder at Appleton Alliance Church and board member at Hope Clinic & Care Center in Appleton. He and his wife, Debbie, enjoy mentoring and serving others, including pre-marriage counseling and marriage mentoring.

Albert possesses a bachelor’s degree in mineral economics from The Pennsylvania State University and a certificate of business management from the Kellogg Management Institute at Northwestern University.

Founded in 1994 in Omaha, Neb., by Lori and Paul Hogan, the Home Instead Senior Care network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today, this network is the world's leading provider of in-home care services for seniors, with more than 1,100 independently owned and operated franchises that provide more than 60 million hours of care throughout the United States and 11 other countries. Local Home Instead Senior Care offices employ approximately 70,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network partners with clients and their family members to help meet varied individual needs. Services span the care continuum, from providing personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources.

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