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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Roger and Pam Boles, Owners

Roger and Pam Boles, Owners



Pam and Roger Boles made the Shenandoah Valley their home in 2010 when they became owners of Home Instead Senior Care-Verona. They have enjoyed over 35 years of marriage and together have three grown sons, Stephen, John, and Ethan (who is currently our General Manager) and have been blessed with six fun grandchildren: Eli, Zoe, Noah, Gabriel, Luke, and Dan.

Roger started a career in healthcare soon after college and has spent many years specializing in the area of Dialysis. Roger's extensive management experience with growing companies is very important as our organization expands to serve the needs of the surging senior population here in the Shenandoah Valley. An important legacy which he wholeheartedly supports is our commitment to extensive CAREGiver training and Quality Assurance programs.

Pam fulfills many roles in the office, largely focusing on providing a source of support, both to new CAREGivers fulfilling their first assignments as well as to daily operations within the office. She also teaches the Safe Client/Safe CAREGiver training and the CARE Alzheimer's training. Her background in education along with her empathetic skills make her well suited to the tasks!

Pam and Roger enjoy life and the love of their family, church, and friends. After spending time with their children and grandchildren, Pam enjoys shopping and soaking in the beautiful views of the Shenandoah Valley while Roger tries not to get injured too often as he participates in his hobbies of cycling, golf, and hunting!

Ethan Boles, General Manager

Ethan Boles, General Manager


Ethan comes to us from North Carolina to join his parents in their business. He has an extensive background in technology and computers and is the unofficial official IT specialist at the office. As the General Manager, Ethan provides oversight of all daily operations, and is responsible for the billing and payroll processes. He has a lovely wife, Jena, and together they have 4 adorable little boys: Noah, Gabriel, Luke and Dan. They also have a Labordoodle named Daisy. In his spare time, he enjoys spending time with family, running, anything soccer, and working with sound systems.


John Boles, Assistant to the General Manager


John joined the Home Instead Team in August 2020 as the Assistant to the General Manager. This role provides John the opportunity to learn the various components of the family owned business while also assisting our General Manager with specific tasks. John's background is in engineering, previously working as a Flight Test Engineer with Leidos at the Bridgewater Airpark as well as being a Steering Engineer for General Motors. John describes himself as a "car nut" and a motorcycle/outdoor enthusiast. He currently lives in Staunton with his wife, Katie, and dog, Drax, where he spends his free time renovating a 120-year-old cabin, anything involving car repairs or renovations, eating good food, listening to audio books, and swimming/biking/running. Welcome John!

Linda Eutsler, RN,  Client Care Manager

Linda Eutsler, RN, Client Care Manager


Linda joined Home Instead in February 2009 as the Nurse Manager with her background in surgical, medical, geriatric, and psychiatric nursing. In 2019 Linda transitioned to the role of Client Services Manager. In this important position she meets with families to answer questions and helps get them started with Home Instead services. She oversees the Client Care Coordinator, Scheduling, and Nursing departments. She also updates personal care training as needed, and insures our CAREGivers are compliant with continuing education, annual evaluations and competencies. In addition, she visits clients to clinically assess needs and help make sure that care plans are accurate. Linda is readily available to answer questions and encourages all she works with to be a team player. She and her husband, Eddie, enjoy the beautiful mountain views from their country home. She enjoys spending time with their children, grandchildren, and especially with her grandson, Ashton, and the family dog, Ribon. She is active in her church, enjoys many crafts, and has special musical talents of playing the accordion, autoharp, and singing.

Denise H

Denise Holdaway, RN, Staff Nurse


Denise Holdaway joined the Home Instead team in January 2020 as a staff nurse. In this role she works with our client care team to conduct client care consults as well as reassessments for those clients that are receiving personal care. Denise previously worked at Sentara RMH for almost 30 years as a charge nurse on a busy med-surgery unit and also has experience in Hospice. When not working, Denise enjoys a host of hobbies that include reading, cross-stitching, cooking, attending concerts, traveling, spending time with friends and family, and photography. She also has a special passion for singing and always enjoyed singing at weddings, funerals, or just for fun. Unfortunately, her throat and vocal cords were impacted by a medical situation. As a result, she now she resorts more to listening and singing in spirit, yet still has a love for music! She lives in Elkton with her 2 cats (aka her "boys"), Toulouse and Berlioz (named after the cats in the Disney film "Aristocats"!) Welcome Denise!

Cathy Martin, RN,  Staff Nurse

Cathy Martin, RN, Staff Nurse


Cathy Martin joined the Home Instead Senior Care team in March 2019 as a staff nurse. In this role, Cathy's primary responsibility is to visit clients to assess and reassess their plan of care for personal care services. She will also work with the Client Care Manager to assist with CAREGiver trainings and inservices. Cathy began her nursing practice with a medical/surgical focus in Roanoke, VA. After a few years, Cathy transitioned to an oncology floor and discovered a passion of helping patients when navigating through a diagnosis of cancer. After working on the oncology floor, she then moved to an outpatient chemotherapy clinic. Cathy moved to the beautiful Shenandoah Valley from Roanoke in December 2017 due to a relocation in her husband's employment. She and her husband have been married for 32 years, have two teenage children, and a 10-year-old yellow lab, "Mongo". In her spare time, Cathy enjoys volunteering, working in her church, reading, and spending time with her family.

Debbie Martin, Client Care Coordinator

Debbie Martin, Client Care Coordinator


Debbie Martin joined us as a staffing coordinator in the spring of 2011. Since then, she has moved to the role of Client Care Coordinator. Debbie meets with families interested in learning more about our services and visits our clients to ensure they are receiving the very best care possible. Prior to joining our team, Debbie's outstanding customer service skills were put to great work as the Assistant Sales Director for Holiday Inn Golf and Conference Center in Staunton where she was responsible for scheduling and executing all events and conferences. Debbie lives in Augusta County with her husband, Ronnie, and enjoys spending time with their children, grandchildren, and great-grandchild, all whom also live in Augusta County. When Debbie is not spending time with family or friends, you will likely find her on a walk, absorbing what she describes as the peaceful and natural beauty that being outside has to offer.

Terri Register, Staff Coordinator

Terri Register, Staff Coordinator


​Terri Register joined the Home Instead team as a staffing coordinator in September 2015. Terri's role is critically important to the company's daily operations as she works closely with our CAREGivers to help ensure assignments are filled accurately and timely. Terri's previous experience working as a customer service representative and scheduler at a warehouse built a strong foundation of team work, working in a fast pace environment, and interpersonal skills that are all critical to the success of her current role. Outside of work, Terri enjoys drawing, camping, reading, and spending time with her family and friends. She lives in beautiful Stuarts Draft with her wonderful daughter.

Jessica martin crop 3 23 21

Jessica Martin, On-Call Coordinator

Jessica started with us in June of 2006. She is behind the scenes so you rarely get to see that great smile, but, Jessica is the friendly voice that generally answers the phone when the main office is closed. We serve our Clients 24 hours a day – 7 days a week, and so we ALWAYS answer the phone…there is no recording or answering service! Jessica and her husband, Rob, live in Stuarts Draft with their children, Easton and Gracie. They love spending family time together. Jessica is a great cook and baker, too!
Kimberly Farish, Human Resources Manager

Kimberly Farish, Human Resources Manager


Kimberly joined Home Instead Senior Care in February 2019 as the Human Resources Manager. Kimberly has extensive Human Resources experience in the home care industry. She is a member of the Society for Human Resources Management and a Certified Professional Healthcare Recruiter. Kimberly provides oversight of all HR policies, procedures, and compliance, and provides supervision of the HR team in providing quality recruitment, hiring, retention, and support services to our CAREGivers and staff. When she is not working she enjoys writing fiction and non-fiction, crafting, riding motorcycles, and fishing the beautiful lakes and streams of Virginia.

Terri Grant, Administrative Assistant

Terri Grant, Administrative Assistant


Terri joined the Home Instead family in February 2008 as a CAREGiver and within a few short months was invited to join the office staff as an Administrative Assistant. Although most of her time is spent at the office, she is always willing to fill in for a CAREGiver and welcomes the opportunity to spend time with our clients. Working with and caring for others have always been Terri's passion, building her career in the clinical setting. Prior to joining Home Instead she worked as a clinic aide at Augusta County Schools and as a certified nursing assistant at Sunnyside Retirement Community. Terri and her husband, Berry, have been married for 30+ years and live in Mount Sidney. She and her husband have a son, Isaac, daughter-in-law Breanna, and granddog, Dunkin. She is involved in church activities, enjoys spending time with her family, and also enjoys reading, camping and walking.

Melissa Sayre, Community Liaison

Melissa Sayre, Community Liaison (Rockbridge County)


Melissa joins our team as the Community Liaison of our new office in Lexington. Prior to joining HISC, Melissa worked as the Marketing Director for Kendal at Lexington. She previously worked for a senior center in Richmond as well as a vacation rental company on the Outer Banks of NC. She attended James Madison University as an undergraduate and received a master's degree from Virginia Tech in the field of Gerontology. Melissa lives near downtown Lexington with her husband and two young daughters. She is actively involved in the community as a volunteer for the Lexington-Rockbridge Chamber of Commerce, a board member of Main Street Lexington, a volunteer at Waddell Elementary School, and a supporter of Rockbridge Area Hospice. When she's not shuttling kids to dance classes and basketball practices, Melissa loves to be outdoors. Hiking, camping, and canoeing on the Maury River are some of her favorite pastimes

Our Team

Your Home Instead team in Verona, VA possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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