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Why choose us ?


We believe aging should feel empowering, not limiting. That’s why we provide personalized care with a human touch, helping older adults live safely and with purpose at home.

Your Team

Behind every phone call, visit, and update is your local team who genuinely cares.

We're here to help with whatever you need, whenever you need it.

Kristin Broughton

Kristin Broughton

Executive Director of Sales

​ Kristin comes to Home Instead with over a decade of sales experience and is tasked with providing support and direction to the local Home Care Consultants at each of our four franchise locations. She works tirelessly with our team in Randolph County to build a network of community partners by incorporating our holistic approach to serving aging adults and their families. Providing exceptional care for seniors requires the seamless integration of local doctors, nurses, communities, and services. We are blessed to have Kristin leading that charge on behalf of the seniors we are privileged to serve.

Tracey Ocampo

Tracey Ocampo

General Manager

At the helm of our operations in Asheboro is our General manager, Tracey. Tracey began her journey with Home Instead years ago as a caregiver and has held virtually every position imaginable since. As a lifelong resident of the area, she brings a tremendous commitment to the aging members of the local community and is excited to be able to make a difference in Randolph County

Campbell Lair

Campbell Lair

Home Care Consultant

​ If you haven't met Campbell yet, you will! Campbell has always been what people call "an old soul" and is excited to be joining the family business of serving seniors in Randolph county. As our Home Care Consultant in Asheboro, he works to connect seniors to the resources they need to stay independent and brokers partnerships with local facilities to make sure that our aging family members receive the help they deserve. In his free time, Campbell has a passion for the outdoors and for all things music.

Kelly Canady

Kelly Canady

Billing / Payroll/ Compliance Director

Kelly rejoined the Home Instead family in 2021 after time as an elementary school teacher. Kelly works behind the scenes to make sure that our financial house is in order. If you have questions about all things related to money, chances are Kelly will be involved. Kelly makes sure that invoices are sent out and processed on a timely basis. She also makes sure the caregivers are paid for all the hard work they do each day. Additionally, she also assists our families with the facilitation of their Long Term Care Insurance claims process and works to make sure our operations are compliant with all applicable rules and regulations.

Our Social Purpose.


Our social purpose starts in Asheboro, NC but it carries on across the world. The Home Instead network works to create a world where people own their aging journeys. This vision drives us to expand the world’s capacity to care.

    Giving Back

    Home Instead helps older adults age with greater hope and success whether they're our clients or not.

    Be a Santa to a Senior

    Need help during the day? Overnight care? Weekend coverage? We offer flexible options, on-time visits, and reliable care from Care Pros you know and trust.

    Walk to End Alzheimers

    Home Instead walks to help end Alzheimer’s and support families affected by the disease with hope, awareness, and community care.

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    Free Care Resources

    We strive to help family caregivers navigate the aging journey by providing helpful, free resources.