Our Social Purpose
Our social purpose starts in Cedar Rapids, IA but it carries on across the world.
The Home Instead network works to create a world where people own their aging journeys. We want all generations to age on their own terms, authentic to who they are as unique individuals, and connected to things that provide them with purpose.
This vision drives us to expand the world’s capacity to care.

Be A Santa To A Senior
Be a Santa to a Senior is our annual community program that brings joy to isolated and lonely seniors during the holiday season. Local long-term care homes, retirement residences, and community partners share wish lists from seniors who may otherwise go without a gift. Simply click below to choose a gift and brighten a senior’s Christmas with a small act of kindness.
Giving Back
Home Instead helps older adults age with greater hope and success whether they're our clients or not. Because we believe everyone deserves to age with grace and dignity, we strive to make that vision a reality by creating a world that's ready to care for each other.
From our involvement with the Walk to End Alzheimer's or our holiday give-back program, Be a Santa to a Senior, Home Instead is out to make a difference.