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Why choose us for home care in Fayetteville, AR?


We believe aging should feel empowering, not limiting. That’s why we provide personalized care with a human touch, helping older adults live safely and with purpose at home.

Our Team

Behind every phone call, visit, and update is your local team who genuinely cares.

We're here to help with whatever you need, whenever you need it.

Paul and Ashley Fry

Paul and Ashley Fry

Owners

Paul and Ashley Fry are proud owners of the Home Instead office serving Conway and are passionate about helping older adults age with dignity, independence, and compassion in the comfort of their own homes. Paul has been involved in the senior care industry since 2008, building a career centered on serving others and supporting families through every stage of aging. In 2018, Paul and Ashley purchased the Conway Home Instead franchise from Paul's father, Dan Fry, who had faithfully owned and operated the office for 12 years. Continuing the legacy of care and service that Dan established has been both an honor and a privilege, and Paul and Ashley remain committed to providing exceptional, relationship-centered care for seniors and their families throughout the Conway community. Before entering the senior care industry, Paul began his nursing career at Arkansas Children's Hospital, where he developed a strong foundation in compassionate, high-quality patient care. He continues to maintain his Registered Nurse (RN) license, bringing valuable clinical knowledge and healthcare experience to the Home Instead team. As lifelong believers in the importance of family, Paul and Ashley understand the trust families place in Home Instead when caring for a loved one. They are the proud parents of two sons, and strive to lead their business with the same values that guide their family—compassion, integrity, respect, and a commitment to making a meaningful difference in the lives of others. For Paul and Ashley, it is an honor to continue serving the Conway community and to help seniors and their families find the support, peace of mind, and personalized care they deserve.

Jennifer Bassett

Jennifer Bassett

President of Operations

Jennifer Bassett is co-owner of Home Instead Senior Care in Rogers AR. Jennifer serves as a contributing member of the Home Care Association of America and is on the Board of Directors for the local Home Care Association of Arkansas. Originally from Omaha, Ne, Jennifer moved to Hot Springs Village in May 2017 to pursue her passion of owning her own business while serving a mission of enhancing the lives of aging adults and their families. Jennifer works to educate professionals, families, and communities on issues older adults face. She has a special passion for helping families navigate the challenges of dementia caregiving and connecting them with valuable resources. Jennifer is a local resident of Hot Springs Village and is happily married with three children who attend Fountain Lake.

Christine Wright

Christine Wright

Director of Client Services

Christine Wright was born in Missouri and has lived in Arkansas for the past 10 years. She went to school at Pitt State University and Southern New Hampshire University. Christine started her Career in Long term Care through various positions; Employee Relations, Human Resources, Social Director, transitioning into In-Home care through Home Instead 6 years ago. Christine was a Vice President of Social and Activity Directors of District II. Through this position she was able to help all facilities in District II, develop and enhance patient care for all elderly in the community. Christine stated "Home Instead gave me the opportunity to continue this passion, whether it be providing care in the home, helping with resources, or being the extended family for those in need. I work with compassionate and caring team members that make Home Instead feel like a home away from home." Family is the foundation to Christine's life as is the community we serve. Get in touch through email: [email protected]

Kiley Curry

Kiley Curry

Human Resources Manager

Kiley has been with Home Instead since 2022, where she stared as a Care Professional then moved into a Lead Mentor position. She has now transformed the Human Resources Manager and this position was made for her. Kiley has a huge heart and such a welcoming attitude perfect for bringing in new talent, providing the best care for our care professionals, and being a listening ear to the staff when they need her. On her spare time, she enjoys being outdoors and on the lake. She is a compassionate person, and we feel so blessed to have her on our team!

Robert Chase Mercer

Robert Chase Mercer

Client Care Manager

Chase Mercer was born in Ft. Worth, Texas, and moved to Arkansas in 1985 with his mother. Chase has lived in Northwest Arkansas most of his life but has been back and forth to Ft. Worth several times over the years. He has worked in healthcare for over twenty years and has worked as a nurse in many different areas, including hospitals, wound care, eye clinics, long term care, and assisted living. Particularly, he has always enjoyed working with the senior community. He is very passionate about client care and making sure that our clients and their families receive the best possible care. In his free time, he enjoys attending live country concerts, spending time with friends, and watching documentaries. Get in touch through email: [email protected]

Jamee Perryman

Jamee Perryman

RN Client Care Coordinator

Jamee Perryman is a Registered Nurse and is one of our Client Care Coordinators. Jamee has been a nurse since 1994 and has worked in Case Management and Home Health off and on for over 20 years. Jamee has also worked as an instructor teaching skills training for those entering the nursing field across the country. As a member of our Client Care Team, Jamee works closely with our Veteran Affairs clients. She also conducts quality assurance visits and making sure all of our client's individualized care plans match their needs. Jamee's skills as an instructor help our Care Professionals learn all the skills they need during orientation and throughout their time with Home Instead. Jamee has 3 grown children and 3 beautiful grandchildren. This is what Jamee has to say about Home Instead, "I love my job and the commitment Home Instead makes in taking care of those who are no longer able to do all the daily tasks needed in today's world."

Austin Flittner

Austin Flittner

Corporate Direction of Recruitment and Engagement

Originally from Evansville, Indiana, Austin attended the University of Southern Indiana and majored in Biology. Austin joined Home Instead in 2021 as the general manager in Fayetteville, AR. He now holds the title of Director of Recruitment and Engagement. His responsibilities include overseeing the recruitment, onboarding, and development of Caregivers into Care Professionals for our offices. His goal is to make sure that Home Instead has the highest quality Care Professionals in the home care industry. Before he joined Home Instead, he worked in long-term care facilities. In his free time, Austin enjoys traveling, hiking, food, music, and friends. Get in touch through email: [email protected]

Carrie Hankins

Carrie Hankins

Financial Director

Originally from Beebe, Arkansas Carrie earned her Doctorate of Pharmacy at the University of Arkansas for Medical Sciences before becoming a pharmacist. With over 25 years of experience working with home health patients, Carrie was drawn to Home Instead by our mission for keeping seniors comfortable in their homes, and her passion for helping people. In her spare time she enjoys spending time with her family, traveling, reading and watching Hallmark Christmas Movies! Get in touch through email: [email protected]

Our Social Purpose.


Our social purpose starts in Fayetteville, AR but it carries on across the world. The Home Instead network works to create a world where people own their aging journeys. This vision drives us to expand the world’s capacity to care.

    Giving Back

    Home Instead helps older adults age with greater hope and success whether they're our clients or not.

    Be a Santa to a Senior

    Need help during the day? Overnight care? Weekend coverage? We offer flexible options, on-time visits, and reliable care from Care Pros you know and trust.

    Walk to End Alzheimers

    Home Instead walks to help end Alzheimer’s and support families affected by the disease with hope, awareness, and community care.

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    Free Care Resources

    We strive to help family caregivers navigate the aging journey by providing helpful, free resources.