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Our Team

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​​​​​​​Home Instead Senior Care Team​​

At Your Service 24/7 in Conway, AR

The need for in-home senior care services doesn't always arise between 9:00 a.m. and 5:00 p.m. on a weekday. That's why our team stands ready to serve you any day of the week, at any hour of the day or night. You can always reach us by phone at (888) 764-1814 to get help setting up home care for a family member.

We have come together as a group of dedicated professionals to deliver a home care solution that meets your needs. We employ trained, screened and bonded CAREGiversSMto serve your family's senior loved one with compassion and devotion.
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Heather Henderson-Director of Operations

Heather Henderson-Director of Operations

Heather coordinates all needs of our offices in Conway and Russellville. She has been a part of the Home Instead team for several years and uses her vast knowledge to assist the administrative assistant, scheduling, billing, and Human Resources departments.  Heather’s involvement in these various departments allows her to provide exceptional support and show sincere appreciation to our office staff, CAREGivers, and Clients.


Jade Pinard-Training Coordinator

Jade Pinard-Training Coordinator

As Training Coordinator, Jade is responsible for the execution and organization of all training programs for our CAREGivers.  As our most tenured employee, Jade has worked as a CAREGiver, scheduler, biller, and now training coordinator.  Jade gives our CAREGivers all the tools and education they need to provide the safest and most exceptional care in Central Arkansas.


Krystal Brewer, LPN-Recruitment and Retention Coordinator

Krystal Brewer, LPN-Recruitment and Retention Coordinator

As the Recruitment and Retention Coordinator, Krystal is responsible for a variety of duties for the recruitment of CAREGivers.  She spends her time recruiting, screening, and hiring the highest quality CAREGivers in Central Arkansas.  Krystal has an eye for excellence and is always looking for compassionate and professional CAREGivers to join our Home Instead team.


Mark Fry-Targeted Case Manager

Mark Fry-Targeted Case Manager

As a Targeted Case Manager, Mark maintains ongoing client relationships and troubleshoots any situation that may need extra attention or care.  During Mark’s visits he identifies potential safety hazards in the home, assesses their equipment needs, and addresses any concerns the family may be facing.  With patience and compassion, Mark can help alleviate many of the stressors our clients are facing.


Lesa Smith-Director of Client Care

Lesa Smith-Director of Client Care

As Director of Client Care, Lesa goes out into the community to meet potential clients and educate them on the services that Home Instead Senior Care offers. Also, she ensures that our services meet the needs of future clients. Lesa assists families to develop a plan allowing their loved one(s) to remain independent for as long as possible. Lesa meets with prospective clients to answer their questions and address their needs, introducing the new CAREGivers to the clients, and arranging with staff coordinators to ensure quality care for clients. Her experience and attention to detail has made her an essential member of the Home Instead Senior Care team.

Contact Lesa


Philip Young-Director of Marketing and Business Development

Philip Young-Director of Marketing and Business Development

As Director of Marketing, Philip is responsible for building and maintaining relationships in the healthcare community and providing community education.  Philip also has the privilege of reaching out to the community to be a resource for seniors and their families.  With his ten years of marketing experience and his passion for helping others, Philip is the perfect advocate for keeping seniors independent and connected to the community.

Contact Philip


Shanna Guthrie-Staffing Coordinator

Shanna Guthrie-Staffing Coordinator

As Staffing Coordinator, Shanna is responsible for managing both Client and Caregiver schedules.  Finding the perfect caregiver for each client can be a challenging task, but Shanna makes it look easy. She spends a great amount of time on the phone with CAREGivers and Clients, addressing any concerns and making sure all parties are satisfied.


Taylor Crawford, RN-Nurse Supervisor and Client Care Coordinator

Taylor Crawford, RN-Nurse Supervisor and Client Care Coordinator

Using her experience as a Registered Nurse, Taylor determines each individual client’s needs to provide solutions and create a tailored service plan.  She is responsible for visiting with our existing clients, addressing any potential safety hazards in the home, and educating clients/CAREGivers on our safety standards.  Taylor is very knowledgeable and is a major asset to our team.


Connie Franceschi-Targeted Case Management

Connie Franceschi-Targeted Case Management

​As a Targeted Case Manager, Connie maintains ongoing client relationships and troubleshoots any situation that may need extra attention or care.  During Connie’s visits she identifies potential safety hazards in the home, assesses their equipment needs, and addresses any concerns the family may be facing.  Connie worked with Home Instead as a CAREGiver for many years before joining our office staff.  Her compassion and knowledge make her a great resource to both clients and CAREGivers.


Dawn Slye-Administrative Assistant

Dawn Slye-Administrative Assistant

​Dawn has worked with Home Instead as a CAREGiver for several years, and we are excited to have her join our office staff. As Administrative Assistant, Dawn is responsible for answering the office phone, assisting our office staff with a variety of duties, as well as being a resource to our clients and CAREGivers. 


Dan Fry, NP-Business Consultant

Dan Fry, NP-Business Consultant

Dan and his wife Gail formerly owned Home Instead Senior Care of Conway, AR.  After owning and running our office for 15 years they decided to sell their franchise to their son, Paul.  With years of experience and infinite wisdom, Dan is a fantastic advisor and consultant.  Without all of his hard work we would not be where we are today. 


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