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Home Instead History & Mission 

For over 25 years, Home Instead has delivered compassionate, high-quality care to seniors around the globe.
Home Instead Caregiver and senior woman smile while sitting together on bed at home

Mission to Service Scholarship

The Mission to Service Scholarship is our way of thanking men and women for their service and helping them transfer their management and entrepreneurial skills to owning a meaningful business where they can continue to give back to the community while building a future for themselves and their families.

Learn more about this wonderful program and our owner, Army Reserve Sgt. 1st Class Catrice Morris, the inaugural recipient of our Home Instead franchise in Smithfield, N.C.

To Us, It’s Personal®

Our founders, Paul and Lori Hogan, launched Home Instead in 1994 to provide care to Paul’s 90-year-old grandmother. Remarkably, after she began receiving personalized, in-home care that allowed her to age safely in the place she loved most – the family home – Grandma Manhart thrived for an additional decade!

That’s why, to us, senior care is personal. We’re passionate about Enhancing the lives of Aging Adults and their Families®.

An aging woman smiling as she enjoys the piano at home.

More than a Business: A Mission in Life

In the decades since Paul and Lori founded Home Instead, the company has expanded far beyond the city limits of Omaha, Nebraska. We now count more than 1,200 franchise locations globally – but we all share the same mission.

We live the mission with our CAREGivers, our staff and our community by:

  • Treating each other with dignity and respect
  • Encouraging and supporting each others’ growth
  • Building value in our service to others
  • Honoring God in all we do

When you choose Home Instead to help your family, you’re partnering with us on our mission to improve the lives of seniors (and their families) everywhere.