Home Instead History & Mission
Mission to Service Scholarship
Learn more about this wonderful program and our owner, Army Reserve Sgt. 1st Class Catrice Morris, the inaugural recipient of our Home Instead franchise in Smithfield, N.C.
To Us, It’s Personal®
Our founders, Paul and Lori Hogan, launched Home Instead in 1994 to provide care to Paul’s 90-year-old grandmother. Remarkably, after she began receiving personalized, in-home care that allowed her to age safely in the place she loved most – the family home – Grandma Manhart thrived for an additional decade!
That’s why, to us, senior care is personal. We’re passionate about Enhancing the lives of Aging Adults and their Families®.
More than a Business: A Mission in Life
In the decades since Paul and Lori founded Home Instead, the company has expanded far beyond the city limits of Omaha, Nebraska. We now count more than 1,200 franchise locations globally – but we all share the same mission.
We live the mission with our CAREGivers, our staff and our community by:
- Treating each other with dignity and respect
- Encouraging and supporting each others’ growth
- Building value in our service to others
- Honoring God in all we do
When you choose Home Instead to help your family, you’re partnering with us on our mission to improve the lives of seniors (and their families) everywhere.