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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Bob Fritz - Co-Owner

Bob Fritz, Co-Owner

Bob served 4 years in the US Army - one year serving in Iraq. Upon completing his service, he obtained his degree in Business from the University of Nebraska at Omaha.

Bob started his tenure with Home Instead in 2006 at the Global HQs in a technical capacity but was attracted to the operations division of the organization. He fell in love with the culture and the mission of enhancing the lives of seniors and their families. After managing a team supporting and serving hundreds of franchises across North America, Bob and, his wife, Makalla invested in their own franchise right here in Phoenix. His primary functions he oversees in the business include Client Care and Marketing.

He has always loved his time with older adults dating back to when his grandmother lived in their family’s home in high school. He saw, at that point, how stressful it was for his mother managing a household along with being the primary caregiver for her own mom who suffered from Parkinson’s. Despite the stress, the level of fulfillment from those years of being able to allow her to remain home was one of the most gratifying periods of his mom’s life.

Bob and Makalla have two beautiful girls that keep them busy outside of work. Bob loves time with his family, college football (Go Huskers!), NFL, and baseball as well as time with friends.

Makalla Fritz - Co-owner

Makalla Fritz, Co-owner

Makalla Fritz, along with her husband Bob, is the proud co-owner of the Home Instead in North Central Phoenix. Prior to dedicating her career to senior care, she was a high school counselor and teacher for 15 years. She earned a Bachelor’s Degree in Spanish from Iowa State University and her Master’s Degree in Counseling from the University of Nebraska at Omaha.

Coming from Nebraska, she is grateful to be serving the aging population in the beautiful state of Arizona. Makalla has always had a passion for serving others, especially those who are in need. Working with seniors, their families and the wonderful team of caregivers is a privilege for Makalla.

Other than her Home Instead baby, she is also the proud mother of two sweet daughters. She loves to spend time with family and friends and travel whenever awarded the opportunity.

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Cheli Wright - Recruitment and Retention Coordinator

Cheli Wright is a fourth generation Arizonan with significant farming roots in Western Maricopa County.  She has worked in business marketing, including many years in real estate. Her entire adult life has been focused on her long hours devoted to the development of her two successful children, and, dedication to a large extended family.  Personable, and dedicated to community,  and the care of people she remains socially connected to many enterprises compassionate in all her works with others.  

Over the past two years, Cheli has turned her attention to direct patient care first in North Carolina, until returning in 2020 to Arizona.  She identifies much of her driving, empathetic care for others, from the emotional loss of her father who passed from Multiple Myeloma.  Many understand that these life events so often change our lives, our hearts, broadening our most meaningful understanding of pain, illness, and disability.  

Cheli recently married and is joyfully embracing even greater love born into her being through her husband Terry.  She loves laughter, family, good food, fine wine, and remains fully committed to sharing her life with granddaughter Emerson.
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Tamara Thomas - Service Coordinator

Tamara Thomas is our Service Coordinator here at Home Instead. She will be your support with your weekly schedules and needs.

Here is a little about her:

Tamara is a mother of of two daughters, Aryan and Ashtyn. She has been with her boyfriend, Tony, now for 11 years but have known each other since 5th grade. Tamara and Tony grew up in Antelope Valley, spend time in southern California, and moved to Arizona They bought their first home in Glendale back in September after visiting several times before and loving it!

Professionally, Tamara's background has been working with children. She worked in the preschool field for over 15 years as a teacher and an Administrative role. Her last job in California was working as a supervisor for a behavioral health company. Tamara is adept to change which is conducive to being an amazing Service Coordinator. Tamara joined our team in March of 2021 and has hit the ground running.

A few more things about Tamara. She love arts and crafts of all kinds. Coloring with her girls is one of her favorite past times. She loves drawing and painting! She is also a TV show and movie buff. My down time in the evening, once my girls are asleep, is watching my shows.

Tamara has a huge heart and loves all people no matter how big or how small! She is very excited to be on this journey with Home Instead!

Our Team

Your Home Instead team in Phoenix, AZ possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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