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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Bob Fritz - Co-Owner

Bob Fritz, Co-Owner

Bob served 4 years in the US Army - one year serving in Iraq. Upon completing his service, he obtained his degree in Business from the University of Nebraska at Omaha.

Bob started his tenure with Home Instead in 2006 at the Global HQs in a technical capacity but was attracted to the operations division of the organization. He fell in love with the culture and the mission of enhancing the lives of seniors and their families. After managing a team supporting and serving hundreds of franchises across North America, Bob and, his wife, Makalla invested in their own franchise right here in Phoenix. His primary functions he oversees in the business include Client Care and Marketing.

He has always loved his time with older adults dating back to when his grandmother lived in their family’s home in high school. He saw, at that point, how stressful it was for his mother managing a household along with being the primary caregiver for her own mom who suffered from Parkinson’s. Despite the stress, the level of fulfillment from those years of being able to allow her to remain home was one of the most gratifying periods of his mom’s life.

Bob and Makalla have two beautiful girls that keep them busy outside of work. Bob loves time with his family, college football (Go Huskers!), NFL, and baseball as well as time with friends.

Makalla Fritz - Co-owner

Makalla Fritz, Co-owner

Makalla Fritz, along with her husband Bob, is the proud co-owner of the Home Instead in North Central Phoenix. Prior to dedicating her career to senior care, she was a high school counselor and teacher for 15 years. She earned a Bachelor’s Degree in Spanish from Iowa State University and her Master’s Degree in Counseling from the University of Nebraska at Omaha.

Coming from Nebraska, she is grateful to be serving the aging population in the beautiful state of Arizona. Makalla has always had a passion for serving others, especially those who are in need. Working with seniors, their families and the wonderful team of caregivers is a privilege for Makalla.

Other than her Home Instead baby, she is also the proud mother of two sweet daughters. She loves to spend time with family and friends and travel whenever awarded the opportunity.

Michele’ Wilsterman - Recruitment and Engagement Coordinator

Michele’ Wilsterman, Recruitment and Engagement Coordinator

Michele’ joined our team in February 2020 and has had many years’ experience in Volunteer Management in the hospice field. Her passion to match volunteers with patients has shown her the importance of making a connection with others in need. Her compassion was a natural transition to recruit and engage CAREGivers with our senior population.

Michele’ grew up Minnesota, in a suburb of the Twin Cities. After college, and the death of both her parents, she decided it was time to move south to warmer weather, and new beginnings. Michele’ met her now husband David, at a hospice organization here in Phoenix. They have been happily married for 25 years and have 3 children. Erin, Halye and Broc, and two son in-laws, Dan and Jordan. They have 3 beautiful grandchildren and welcome their fourth grandchild in November 2020!

In her spare time, Michele’ enjoys being with her family, exploring Arizona and entertaining. One of her favorite quotes by Bessie Anderson Stanley is “Live well, Laugh Often, Love much”

Our Team

Your Home Instead team in Phoenix, AZ possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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