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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Our Promise

Proudly Serving Aging Adults & Their Families

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

Meet Our Home Care Team

About Us

CAREGiver Ambassadors

Professional CAREGiver Ambassadors

​​​Our team of CAREGiver Ambassadors are here to respond to urgent needs that may arise day or night. There are a variety of situations in which our CAREGiver Ambassadors help us ensure the upmost quality of care and responsiveness. On any given day a CAREGiver may experience an emergency and be unable to make it to their client's home. In this case we deploy our CAREGiver Ambassador to arrive on time to ensure the client never goes without care. In addition, they assist our CAREGivers with extra support in the home when a client has a particularly challenging day. We are grateful for our CAREGiver Ambassadors and the vital role they play as members of our team.​​​ ​​
Brad Cannon, Owner

Brad Cannon, Owner

​"Home Instead is personal to me because we are in the business of caring for others. The relationships that we have with our clients and their families are built on a foundation of trust. We have been the solution for so many different family circumstances since 2002 and we have been able to meet these personal needs of seniors with love and compassion. Home Instead as a team is a group of people on a mission to help others and that is very personal. We all have been given free choice regarding our careers and this team has collectively chosen to help seniors and their families. I love what we do and I take seriously the trust that is bestowed upon us by each family that asks Home Instead to help."

Originally from Glasgow, Kentucky, Brad has a Bachelor's Degree from Western Kentucky University. Brad is also a Certified Senior Advisor (CSA) and a licensed nursing home administrator in Kentucky and Florida. He purchased his first franchise in Bowling Green, Kentucky, in 2002, and has since purchased multiple Home Instead franchises across Kentucky, Tennessee, and Alabama.

Juanita Almy, Divisional Vice President

Juanita Almy, Vice President of Operations

Home Instead is personal to me because every senior in the community deserves to age in the place that they have called home until their final days. I chose Home Instead and continue to choose Home Instead because I can. I can choose to be a driving force in the aging process, and aging at home. I have watched complete strangers and friends sit in a nursing home and stare blankly out a window each day, wishing to go home, or leave. I am realistic that I cannot save everyone, but I can diligently chip away at spreading the mission and, more importantly, the love. I choose Home Instead because I genuinely want to positively enhance the lives of aging adults and their families. I choose Home Instead so that I can work side by side with admin who quickly became like family and share the same mission. I choose Home Instead to have the opportunity to be a difference maker, a leader, and a resource for people who don’t want to ask for help, but need it. I chose Home Instead because it is an ever-changing business that gives people opportunity…if you want it. Life is hard, sometimes work is hard, but the choice I made is easy."

Born and raised in Upstate New York, Juanita and her husband relocated to Bowling Green Kentucky in 2015. Soon after moving, Juanita began her career with Home Instead as a Professional CAREGiver in Bowling Green, KY, determined to do something that she loved, something “worthwhile” and something to “make a difference”. She served as the Communications Engineer for the Bowling Green, KY, franchise before becoming the Human Resources Coordinator then quickly transitioning into the Director of Human Resources.

In 2017 Juanita began working with Clarksville and its surrounding areas as the Vice President of Operations, to help seniors in the community. In November of 2019, Juanita accepted the opportunity to run a second franchise in Goodlettsville to serve more seniors. As of 2020, Juanita moved to Gadsden, Alabama, to oversee all operations there. As Divisional Vice President she provides support to the Executive Directors of the Clarksville and Goodlettsville, TN, offices.

Haley Gowens, Director of Human Resources

Haley Gowens, Executive Director

Haley was born and raised in Attalla, AL, and now lives with her husband and two sons in Glencoe, AL. Having grown up in Etowah County, Haley feels a deep connection to the community of aging seniors in this area. It is not uncommon for a client or family member to be connected to someone Haley knows personally. Haley began her journey with Home Instead in Rainbow City, as a Professional CAREGiver in July of 2019. With two young children, Haley feels that the final stage of life deserves just as much beauty, care, and respect as the beginning. Passionate and determined to make a bigger impact, she quickly transitioned to Schedule Coordinator in August 2019. In January of 2020, Haley advanced again to Director of Client Services. Haley did not stop there with furthering her knowledge of all the departments of Home Instead. In May of 2020 Haley became the Director of Human Resources, then in October of 2020 was promoted yet again to be the Executive Director of Home Instead Gadsden, AL. Haley considers this to be one of her biggest accomplishments yet!

When asked why Home Instead Senior Care was personal to her, Haley’s response was a quote by Rachel Maddow, “If you’re someone people count on, particularly in difficult moments, that’s a sign of a life lived honorably.” Haley adds “I am truly honored to be of service to our Clients and their families.”

Carol Osburn 2021 Resized

Carol Osburn, On Call Supervisor/Professional CAREGiver Ambassador

Tell us about your background and what brought you to Home Instead:

Carol moved from Alexander City, AL to Steele, AL to work for us here at Home Instead Senior Care. She has always had a job where she cared for others. Whether it be children or seniors.


Tell us about your best professional and personal achievements:

Carol’s personal achievements are having her 4 children, 3 of which were adopted through Foster Care. She has fostered a total of 23 Children over her lifetime. Professionally Carol’s greatest achievement is being a part of Home Instead. Both professional and personally it has taken a servant’s heart and constant drive and determination to better herself as well as the people around her to achieve these accomplishments.


Tell us something personal about you (hobby/activity):

Carol loves to crochet. She can crochet anything from blanks to dish rags and potholders. She also enjoys being outside, camping, hiking, etc.

Why is Home Instead Senior Care “personal to you”?:

Home Instead is personal to Carol because she cares how the seniors in her community are living and being take care of.

Amanda Watt, Home Care Specialist

Amanda Watt, Home Care Specialist

"Home Instead is personal to me because it allows me the opportunity to ensure others' happiness. Since 2004 I have been working with Home Instead clients and their families to coordinate, manage and facilitate the highest quality care possible, while maintaining the senior’s wishes to remain at home and as independent as possible. To work with clients and their families on such a personal level feels much more like a calling than a profession."

Amanda began her tenure with Home Instead as a CAREGiver in 2004. She has served in various administrative roles helping clients and their families in multiple capacities becoming a true expert in senior care. She transitioned to the Regional Team in 2017 as the Home Care Specialist, where she currently assist individuals inquiring about our care and payment options. Amanda also enjoys time with her husband and two sons – whether is at sports, traveling to new places or just enjoying a relaxing weekend at home. It is truly her pleasure to assist with families in finding a trusted provider and seeing them delighted with their Professional CAREGiver.

Donna Smith, Regional Director of Finance

Donna Smith, Regional Director of Finance

​Donna joined the Home Instead team in January 2008. She oversees the billing and payroll for all regional franchises. She works hard to ensure that every detail of our client’s invoices and our CAREGiver’s paychecks are correct. Donna counts it a joy to work for a company that is truly all about helping others. Donna is married and has two wonderful children. She enjoys cooking, serving at her church, and lazy days on the lake with her family.
Jennifer Callison, Regional Accounting Specialist

Jennifer Callison, Regional Accounting Specialist

​​​Jennifer was born and raised in Campbellsville, Kentucky. She joined Home Instead in 2009 after being a stay at home mom for 12 years. She transitioned to our a​dministrative team where she was the Communications Engineer for 6 years. She has since transitioned to her current role of Regional Accounting Specialist where she is responsible Accounts Receivables, Accounts Payables, 401K and helping clients and their families with billing questions.
Mary Chambers, Regional Billing Specialist

Mary Chambers, Regional Billing Specialist

​Mary joined Home Instead in August 2016 as our Regional Billing Specialist. She is responsible for the billing for our three franchise offices. Mary and her husband Ben have a wonderful daughter named Leah. She and her family have been caregivers to several of their own family members. Mary is excited to be a part of a business that truly serves others and helps them remain in their homes, providing a helping hand in their journey of life. She enjoys spending time with her family and going to church.​
Jacque Crimmins, Regional Billing/Payroll Specialist

Jacque Crimmins, Regional Billing/Payroll Specialist

​Jacque is originally from Chicago, but spent many years moving around the country with the US Air Force. She has lived in Kentucky for eight years and is enjoying calling it home. She joins the Home Instead finance department as Regional Billing/Payroll Specialist to assist with billing and payroll needs for our five franchises. Jacque enjoys spending time being a mom, reading, hiking, spending time outdoors and being involved with her local church family. She truly believes in the importance of the mission of serving your loved ones, and hopes to serve them well with grace.
Jamie Patterson, Regional Compliance Officer

Jamie Patterson, Regional Compliance Officer

Jamie joined the Home Instead family in March 2001 as a Professional CAREGiver. Since October 2001 she has served in a variety of administrative roles. She joined our Home Instead team in October 2017. Jamie says, "Home Instead is personal to me because we provide assistance to the most incredible individuals. I learn so much from the people I meet, they are truly the greatest generation. Being a family caregiver for several years prepared me to appreciate and enjoy the seniors in our community."
Nicks Picture

Nick Brown, Intake Coordinator

Nick is a native of South-Central Kentucky where he grew up with deep family roots.  He spent his summers with his grandfather who passed on lessons about integrity and hard work, as well as his love for the Chicago Cubs.  Having a large family taught Nick the value of a support system and utilizing a team approach.  Nick began his career in working in Clarksville, TN where he worked in a small family owned business.  This is where he developed the foundation of his care and compassion he still uses today.  Nick then took an open position in his hometown of Bowling Green, KY where he worked many years serving Bowling Green and the surrounding areas.  Some years later seeking more opportunity Nick then made the move to Nashville, TN where he continued his work serving those in need.  After many years of living in Nashville, Nick moved back home to Bowling Green to start building his family and continue to deepen his roots.  Today Nick is a proud member of Home Instead and continues to strive to aid clients and families with the utmost care and compassion. The development and implementation of a care plan to aid clients speaks to Nick.  That is why he is here today…  To Nick and Home Instead it is personal.

Our Team

Your Home Instead team in Rainbow City, AL possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

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Home Care Jobs
Home Instead Caregiver wearing mask reading newspaper with senior man at home


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