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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Home Care Team

CAREGiver Ambassadors

Professional CAREGiver Ambassadors

​​​Our team of CAREGiver Ambassadors are here to respond to urgent needs that may arise day or night. There are a variety of situations in which our CAREGiver Ambassadors help us ensure the upmost quality of care and responsiveness. On any given day a CAREGiver may experience an emergency and be unable to make it to their client's home. In this case we deploy our CAREGiver Ambassador to arrive on time to ensure the client never goes without care. In addition, they assist our CAREGivers with extra support in the home when a client has a particularly challenging day. We are grateful for our CAREGiver Ambassadors and the vital role they play as members of our team.​​​ ​​
Brad Cannon, Owner

Brad Cannon, Owner

​"Home Instead is personal to me because we are in the business of caring for others. The relationships that we have with our clients and their families are built on a foundation of trust. We have been the solution for so many different family circumstances since 2002 and we have been able to meet these personal needs of seniors with love and compassion. Home Instead as a team is a group of people on a mission to help others and that is very personal. We all have been given free choice regarding our careers and this team has collectively chosen to help seniors and their families. I love what we do and I take seriously the trust that is bestowed upon us by each family that asks Home Instead to help."

Originally from Glasgow, Kentucky, Brad has a Bachelor's Degree from Western Kentucky University. Brad is also a Certified Senior Advisor (CSA) and a licensed nursing home administrator in Kentucky and Florida. He purchased his first franchise in Bowling Green, Kentucky, in 2002, and has since purchased multiple Home Instead franchises across Kentucky, Tennessee, and Alabama.

Juanita Almy, Divisional Vice President

Juanita Almy, Vice President of Operations

Home Instead is personal to me because every senior in the community deserves to age in the place that they have called home until their final days. I chose Home Instead and continue to choose Home Instead because I can. I can choose to be a driving force in the aging process, and aging at home. I have watched complete strangers and friends sit in a nursing home and stare blankly out a window each day, wishing to go home, or leave. I am realistic that I cannot save everyone, but I can diligently chip away at spreading the mission and, more importantly, the love. I choose Home Instead because I genuinely want to positively enhance the lives of aging adults and their families. I choose Home Instead so that I can work side by side with admin who quickly became like family and share the same mission. I choose Home Instead to have the opportunity to be a difference maker, a leader, and a resource for people who don’t want to ask for help, but need it. I chose Home Instead because it is an ever-changing business that gives people opportunity…if you want it. Life is hard, sometimes work is hard, but the choice I made is easy."

Born and raised in Upstate New York, Juanita and her husband relocated to Bowling Green Kentucky in 2015. Soon after moving, Juanita began her career with Home Instead as a Professional CAREGiver in Bowling Green, KY, determined to do something that she loved, something “worthwhile” and something to “make a difference”. She served as the Communications Engineer for the Bowling Green, KY, franchise before becoming the Human Resources Coordinator then quickly transitioning into the Director of Human Resources.

In 2017 Juanita began working with Clarksville and its surrounding areas as the Vice President of Operations, to help seniors in the community. In November of 2019, Juanita accepted the opportunity to run a second franchise in Goodlettsville to serve more seniors. As of 2020, Juanita moved to Gadsden, Alabama, to oversee all operations there. As Divisional Vice President she provides support to the Executive Directors of the Clarksville and Goodlettsville, TN, offices.

Hiliary Morrow, Executive Director

Hiliary Morrow, Divisional Vice President of Operations

Hiliary was born and raised in Northern Alabama. She attended college for Drafting and Design Technology, and after three years as a stay at home mother, Hiliary returned to the work force with Home Instead as a Professional CAREGiver in August 2017. Hiliary joined the administrative team in February 2018 as On-Call Supervisor/Professional CAREGiver Ambassador. In July 2018, she assisted the seniors and other community members as the Home Care Consultant until March 2019, when she rejoined the Client Services Department as Director of Client Services. In January 2020, Hiliary was promoted to Executive Director of the Clarksville franchise. Hiliary is passionate about enhancing the lives of aging adults and their families, and she is excited to be part of the ever-growing and thriving Home Instead family. In her free time, she enjoys traveling and spending time outdoors with her daughter and friends. Hiliary's daughter is the light of her life, and she strives every day to make her proud.
Haley Gowens, Director of Human Resources

Haley Gowens, Executive Director

Haley was born and raised in Attalla, AL, and now lives with her husband and two sons in Glencoe, AL. Having grown up in Etowah County, Haley feels a deep connection to the community of aging seniors in this area. It is not uncommon for a client or family member to be connected to someone Haley knows personally. Haley began her journey with Home Instead in Rainbow City, as a Professional CAREGiver in July of 2019. With two young children, Haley feels that the final stage of life deserves just as much beauty, care, and respect as the beginning. Passionate and determined to make a bigger impact, she quickly transitioned to Schedule Coordinator in August 2019. In January of 2020, Haley advanced again to Director of Client Services. Haley did not stop there with furthering her knowledge of all the departments of Home Instead. In May of 2020 Haley became the Director of Human Resources, then in October of 2020 was promoted yet again to be the Executive Director of Home Instead Gadsden, AL. Haley considers this to be one of her biggest accomplishments yet!

When asked why Home Instead was personal to her, Haley’s response was a quote by Rachel Maddow, “If you’re someone people count on, particularly in difficult moments, that’s a sign of a life lived honorably.” Haley adds “I am truly honored to be of service to our Clients and their families.”

Carol Osburn COMP

Carol Osburn, On Call Supervisor/Professional CAREGiver Ambassador

Carol moved from Alexander City, AL to Steele, AL to work for Home Instead. She has always had a job where she cared for others, whether it be children or seniors. Carol’s personal achievements include having her 4 children, 3 of which were adopted through Foster Care. She has fostered a total of 23 children over her lifetime. Professionally, Carol’s greatest achievement is being a part of Home Instead. It has taken a servant’s heart and constant drive and determination to achieve these accomplishments and to better herself, as well as the people around her. Carol loves to crochet. She can crochet anything from blankets to dish rags and potholders. She also enjoys being outside, camping, hiking, etc. Home Instead is personal to Carol because she cares how the seniors in her community are living and wants to make sure they are cared for in the best manner possible.

Emily Elder COMP

Emily Elder, Client Care Coordinator

Emily grew up in Cartersville, GA. She currently lives in Centre, AL with her fiancé and daughter. Emily graduated High School from Adairsville High School in 2019. She was dually enrolled her senior year and 6 months prior to graduating high school, Emily graduated from College with a degree in cosmetology. Emily began her career with Home Instead in September 2020 as a Professional CAREGiver. In January of 2021 she was promoted to her current position of Client Care Coordinator. Emily spends most of her time with her daughter, fiancé, and their dogs. They enjoy spending time with their friends at the lake or on a trail riding their Razor. Emily feels a deep connection to our mission at Home Instead of enhancing the lives of aging adults and their families. When Emily was 13 years old her grandmother became ill. Emily and her family moved her grandmother into their home. She assisted in caring for her grandmother until she moved out. Emily says, “I have always had a big heart when it comes to helping others and knew that I could continue to help others on a bigger scale with Home Instead.”
Amanda Watt, Home Care Specialist

Amanda Watt, Vice President of Sales & Marketing

"Home Instead is personal to me because it allows me the opportunity to ensure others' happiness. Since 2004 I have been working with Home Instead clients and their families to coordinate, manage and facilitate the highest quality care possible, while maintaining the senior’s wishes to remain at home and as independent as possible. To work with clients and their families on such a personal level feels much more like a calling than a profession."

Amanda began her tenure with Home Instead as a CAREGiver in 2004. She has served in various administrative roles helping clients and their families in multiple capacities becoming a true expert in senior care. She transitioned to the Regional Team in 2017 as the Home Care Specialist, where she currently assist individuals inquiring about our care and payment options. Amanda also enjoys time with her husband and two sons – whether is at sports, traveling to new places or just enjoying a relaxing weekend at home. It is truly her pleasure to assist with families in finding a trusted provider and seeing them delighted with their Professional CAREGiver.

Donna Smith, Regional Director of Finance

Donna Smith, Vice President of Finance

​Donna joined the Home Instead team in January 2008. She oversees the billing and payroll for all regional franchises. She works hard to ensure that every detail of our client’s invoices and our CAREGiver’s paychecks are correct. Donna counts it a joy to work for a company that is truly all about helping others. Donna is married and has two wonderful children. She enjoys cooking, serving at her church, and lazy days on the lake with her family.
Enjoli Marshall, Vice President of Operations

Enjoli Marshall, Vice President of Human Resources

"Home Instead is personal to me because I have a passion for serving others! To have the opportunity to put a smile on our senior’s faces by helping them accomplish things they would otherwise not be able to accomplish is such a joy to me. We make a difference! I am very fortunate to be a part of Home Instead’s team." 
In 2010, after being a stay-at-home mom for five years, Enjoli joined the Home Instead family as a Professional CAREGiver. She joined the Staffing Department in 2011 and was promoted to Director of Human Resources in June of 2012 where she was responsible for total operations of the Human Resources Department. After serving as the Director of Human Resources for nearly five years, Enjoli became our Regional Operations Consultant where she was responsible for ensuring that all departments in each of our offices operate with the same systems. In October 2017 Enjoli became the VPO of our Bowling Green, KY franchise. In May of 2021, she became the Vice President of Human Resources. She works closely with the Executive Directors in all franchises, with a focus on providing excellent Key Player onboarding, and ensuring we remain the Employer of Choice. Enjoli is a CAREGiver at heart as she still enjoys providing caregiving services when she is not working in the office. Enjoli is always smiling, and she says that it is a joy to her to communicate with the CAREGivers, clients, and Key Players daily. She works in a busy office and her positive attitude is appreciated by all who interact with her. Enjoli and her husband have three delightful children. She enjoys spending time with family and friends.

Jamie Patterson, Regional Compliance Officer

Jamie Patterson, Vice President of Compliance

“Home Instead is personal to me because I was forced to leave the corporate world in 1999 to provide care for my husband’s parents. We looked for solutions but were unable to find one that was satisfactory. My goal is to ensure no other family will have to make the hard decisions we faced at the start of the decade. Joining Home Instead in 2001 allowed me to focus on that goal.”
Raising two children in Nashville, Tennessee and providing care to aging parents left Jamie little time for extra activities. Since becoming an empty nester and having her husband’s parents graduate to the eternal home, Jamie now enjoys her three dogs and visiting her children.
Jamie started her career at Home Instead as a Professional CAREGiver. She has served in multiple administrative roles and each position has prepared her for her current role. Jamie is responsible for ensuring all systems are being followed as an internal auditor. She is meticulous in her evaluation of all Home Instead standards. Her drive for excellence and quality makes her the right person for her current role.
Jennifer Callison, Regional Accounting Specialist

Jennifer Callison, Regional Accounting Specialist

​​​Jennifer was born and raised in Campbellsville, Kentucky. She joined Home Instead in 2009 after being a stay at home mom for 12 years. She transitioned to our administrative team where she was the Communications Engineer for 6 years. She has since transitioned to her current role of Regional Accounting Specialist where she is responsible Accounts Receivables, Accounts Payables, 401K and helping clients and their families with billing questions.
Mary Chambers, Regional Billing Specialist

Mary Chambers, Regional Billing Specialist

​Mary joined Home Instead in August 2016 as our Regional Billing Specialist. She is responsible for the billing for all our franchise offices. Mary and her husband Ben have a wonderful daughter named Leah. She and her family have been caregivers to several of their own family members. Mary is excited to be a part of a business that truly serves others and helps them remain in their homes, providing a helping hand in their journey of life. She enjoys spending time with her family and going to church.​
Jacque Crimmins, Regional Billing/Payroll Specialist

Jacque Crimmins, Regional Billing/Payroll Specialist

​Jacque is originally from Chicago, but spent many years moving around the country with the US Air Force. She has lived in Kentucky for eight years and is enjoying calling it home. She joins the Home Instead finance department as Regional Billing/Payroll Specialist to assist with billing and payroll needs for all our franchises. Jacque enjoys spending time being a mom, reading, hiking, spending time outdoors and being involved with her local church family. She truly believes in the importance of the mission of serving your loved ones and hopes to serve them well with grace.
1 Carlee Nunn Regional All Sites COMP

Carlee Nunn, Regional Finance Assistant

Carlee joined the Home Instead team as a Regional Finance Assistant when she began her college career in August 2018. She is currently a graduate student at Western Kentucky University pursuing a master’s degree in Speech-Language Pathology. She enjoys serving her campus ministry, going on walks, and spending time with friends and family. Carlee is proud to say she is a part of a company that serves and cares for people well.
1 Mary Polson Regional All Sites COMP

Mary Polson, Regional Billing/Payroll Specialist

“It’s great to be part of the Finance Team with Home Instead.  From billing and payroll, I see the caregivers’ dedication to clients:  short shifts, long shifts, day and night shifts, errands, trips to doctors and grocery stores, and even shifts of administrative staff taking caregivers to shifts on the big snow days!  I’m happy to be part of a team who works together and puts the client first.  We have everything we need in finance--the latest technology, tech support, training, and each other.”   

Mary joined Home Instead in July 2020 and enjoys the connectedness of the Finance team, even as a remote worker.  She enjoys time with family and friends and likes to keep in touch with those near and far through letter-writing.  This past year, her family has discovered a joy for simple home improvement projects.
1 Lisa Gatlin Regional All Sites COMP

Lisa Gatlin, Regional Billing/Payroll Specialist

Growing up in a military family, Lisa had the pleasure of moving all around world. Her family is from Mississippi and she graduated from Mississippi State University, but Kentucky is home now! She moved to Glasgow 19 years ago and raised four children there She is familiar with the desire to have family members taken good care of when you are unable to provide that care yourself.

She enjoys travelling to see family out of state, watching high school soccer, and encouraging our adult children to pursue whatever the Lord has gifted them to do.
Mackenzie Ballard Digital Marketing Specialist COMP

Mackenzie Ballard, Digital Marketing Specialist

Home Instead is personal to me because I’ve always had a heart that longs to help others and Home Instead helps me do just that. Being a part of serving different communities around the region brings me great joy and excitement and I am glad I can say that I get to do that through Home Instead."

Mackenzie is from Glasgow, KY and transitioned to Bowling Green, KY in 2018 when she started her college career at Western Kentucky University. She studies Social Media Marketing and Entrepreneurship. She enjoys baking, walking in the sun and spending quality time with her friends and family. She is also a huge advocate for healthy living and loves learning ways to heal the body in a holistic way.

1 Brandon Miller Regional All Sites COMP

Brandon Miller, Business Development Coordinator

“Home Instead is personal to me because I have always liked to help people, especially our seniors. It gives me joy knowing we are making a difference in the lives of seniors in our community. I am very fortunate to be part of Home Instead.”

Brandon is originally from Tennessee but has lived in Bowling Green, KY since 2009. She has a bachelor’s degree in Healthcare Administration. Brandon joined Home Instead in May 2021 as the Business Development Coordinator. She enjoys spending time with her husband, children, and grandchildren. She also loves traveling, camping, relaxing at home or watching football.

Our Team

Your Home Instead team in Rainbow City, AL possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

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