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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

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Bob and Kathryn

Franchise Owners

Home Instead Senior Care has been serving the greater Fayetteville area since 2006. Bob and Kathryn McCarthy became the new owners in December 2015, purchasing the business from its original owners.

Together, Bob and Kathryn (aka Bobkat) bring a strong set of complimentary skills and experience to Home Instead Senior Care. Bob is well versed in business, having been a Vice President for two Fortune 500 companies and Kathryn has been a licensed physical therapist for over 20 years. Both of them are active in the business – don't be surprised if one of them answers your phone call or is manning the front desk when you visit the office!

Bob and Kathryn are the proud parents of two girls who are both now in college. In his spare time Bob likes to fly airplanes, while Kathryn enjoys reading and traveling to visit friends and family.

Together Bob and Kathryn are committed to making sure Home Instead Senior Care continues to be a trusted community partner, providing the excellent level of care that our community's seniors and their families expect and deserve.

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Company Mascot

Elvis is in charge of comedic relief and keeping a smile on everyone's face! He can often be found wandering the office looking for attention and any food scraps that found their way to the floor.

Fun facts about Elvis: He is a talented little fellow who knows many tricks! He can stand, spin, and rings a bell when he needs to go outside.

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Client Care Manager

Linda is the manager of both the Client Care and the Scheduling departments. She works hard to ensure client satisfaction, quality care, and schedule consistency. Linda’s favorite part about her job is getting to know our clients better and building relationships with them.

Fun facts about Linda: Linda's husband nicknamed her "The Mayor," and she used to be painfully shy when she was in grade school!

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Client Care Coordinator

Corrie's job is to ensure that our CAREGivers have the tools they need to do their jobs effectively, and that our clients receive the best care possible. Corrie is the point of contact for any client whose last name begins with letters L-Z. Her favorite part about her job is talking with clients in their homes because it reminds her of the positive impact our company has on the lives of others.

Fun facts about Corrie: Corrie grew up on an island in Florida and her parents live on a sailboat.

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R.N., CAREGiver Trainer

Roseann is one of the fantastic nurses we have on staff! She is our primary trainer for our CAREGivers and she excels at equipping them with the knowledge they need to successfully serve our clients. Rose teams up with the Client Care department to ensure that clients with last names starting with letters A-K are receiving proper care.

Fun facts about Roseann: Roseann is an avid couponer and is passionate about spending time with her family.

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R.N., CAREGiver Trainer

Sara assists our Client Care department in writing plans of care for our clients and performing in-home consultations with prospective new clients. She also enjoys teaching our CAREGivers about our Home Instead core values and caregiving best practices!

Fun facts about Sara: .

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Marketing Director

Katie works in the community to raise awareness of resources available to seniors. She also speaks with families interested in home care for a love one and shares information about Home Instead's services. Katie enjoys engaging with those in the community to learn how she can best serve seniors in the area.

Fun Facts about Katie: Her favorite weekend activity is hiking with her husband and their dog. She also enjoys exercise and experimenting in the kitchen making healthy meals/snacks.

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Marketing Specialist

Kira speaks with prospective clients about services and creates marketing materials for use throughout the company. Most of all, Kira enjoys connecting with families in need of services so that they do not feel alone in the process of caring for the senior in their life.

Fun facts about Kira: She is a competitive equestrian who rides and teaches all along the East Coast. She also has a talent for walking on stilts.​

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Receptionist & After-Hours Phone Calls

If you stop by our office in the morning, Cierra will likely be the first person you meet. She is in charge of first impressions and makes sure that we take good care of our visitors. She also addresses most incoming phone calls, and if you contact our office after-hours, you will often talk with Cierra!

Fun facts about Cierra: She is originally from Virginia, and one of her favorite places to travel to has been Germany. She also enjoys singing!
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Nancy's job requires her to use her multi-tasking skills frequently. She manages incoming calls to the office, welcomes and directs visitors, maintains the state of the office, and assists with billing tasks as needed. She loves meeting new people and making them feel welcome in our office.

Fun facts about Nancy: She has been inducted into the Blood Donor Hall of Fame, she used to be a belly dancer, and she enjoys riding motorcycles. But most of all, Nancy loves spending time with her 8 grandchildren.

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Operations Manager

Julie is responsible for the day-to-day logistics of the business. She oversees the Scheduling department, the HR department, and the Front Desk. Julie enjoys ensuring that everything is running smoothly so that our CAREGivers and clients alike have great experiences.

Fun facts about Julie: .
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HR Recruiter & Supervisor

Patrice's job in our human resources department involves the hiring and training of our amazing CAREGivers. She loves being a part of the professional development of others and feels it's a joy to help CAREGivers learn different approaches to balancing work and life.

Fun facts about Patrice: She loves shopping, traveling and decorating, and she enjoys doing fun things with her children.
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Scheduling Coordinator

Tammy is the newest member of the Scheduling team, and she has already shown her passion for helping others! She enjoys working in Scheduling because of the opportunity to match clients with the perfect CAREGiver.

Fun facts about Tammy: .
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Scheduling Coordinator

Leona helps find the best CAREGiver fit for each client. She loves talking to the clients because it reminds her that she is helping make a positive difference in their lives. She also enjoys providing a listening ear when a client or CAREGiver needs someone to talk to.

Fun facts about Leona: In her free time, Leona likes to go deer hunting. She even has a coon dog named Duke!
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Scheduling Coordinator

Krista is a cheery and upbeat member of our Scheduling team. She likes the challenge of figuring out which CAREGiver will fit perfectly with our clients. She enjoys seeing her hard work pay off when a good match has been made!

Fun facts about Krista: She loves jigsaw puzzles, kayaking, and she can even cross-stitch!
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Accounting Manager

Joyce handles all of the invoicing, billing, and payroll for the company. Her favorite aspect of the job is knowing that she is helping our clients by ensuring that business runs smoothly.

Fun facts about Joyce: She used to do all the cooking in her household, but Joyce has since trained and promoted her husband to Head Chef. She has also been white water rafting!​

Our Team

Your Home Instead team in Fayetteville, NC possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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