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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Mary-Joy Lipari, Franchise Owner

Mary-Joy Lipari, Franchise Owner

Serving seniors has been a passion of mine since helping to care for my grandparents in the 1990's. I resonated with the personal nature of caring for a loved one, while trusting others to help when our family couldn't be there. In 2004, I was blessed with the opportunity to help others by being awarded the Home Instead Senior Care franchise in Rochester, New York. Our mission is to help seniors stay in their homes to age gracefully and with dignity, while maintaining a safe and loving environment.

Owning the Home Instead Senior Care franchise has been a perfect next step after a career in corporate America. After graduating from Rochester Institute of Technology, I became a CPA working at Price Waterhouse as a staff auditor and tax accountant. In 1985, I commenced a 30 year career at Xerox Corporation serving in several financial, operational and sales management roles. In 2009 I completed the certification program to become a Certified Senior Advisor.

"It is my privilege and honor to serve the seniors in our community." It is my hope and dream to help seniors age gracefully and safely at home with their loved ones.To me, it's personal.

Lorie Myers, Business Development Manager

Lorie Myers, Business Development Manager

​Joining the company as Business Development Manager in the Spring of 2015, Lorie markets and promotes Home Instead Senior Care to grow all aspects of the business and increase our visibility in the community.

Earning her Bachelors in Management/Marketing from SUNY Geneseo and a Masters in Management from Nazareth College, she has held positions in both inside and outside sales/partnered marketing roles for Advanced BioHealing (biologics), Smith & Nephew (wound care products) and her most recent role as Director of Business Development for Accelecare Wound Centers (Wound Center Management). She is also Past President for the American Marketing Association and Past President for Toastmasters. Currently she is a board member and Co-Chair for Webster Parks and Recreation.

Lorie has been enriching the lives of seniors in communities in her personal life as a harpist where she performs at solo and ensemble events within Rochester and surrounding areas. Taking this position has been rewarding for her to combine several aspects of her background and experience while helping seniors age with dignity in the Rochester community.

Kathy Graham, Scheduler

Kathy Graham, Projects Manager

​Kathy Graham comes from an extensive background in business management and joined the team at Home Instead Senior Care in July of 2018. She is proud to serve in the medical scheduler position and thrives on finding creative ways to help both our clients and our care givers.

When not working with our medical team, Kathy spends her time with her daughter and loves watching her grow and experience the world.

Kim Ryan, Executive Assistant

Kim Ryan, Executive Assistant

Kim Ryan joined Home Instead Senior Care in August of 2017 as an executive assistant. She joined the team bringing 38+ years of manufacturing experience. Her prior role as a customer service manager serves as valuable experience in speaking with caregivers and clients.

Kim’s family includes her husband of 37 years, two children, their spouses and two grandchildren. She enjoys baking, gardening, their swimming pool and spending time with family.

Betty Jo Francis, Quality Care Manager

Betty Jo Francis, Compliance

Betty Jo has been a lifelong Caregiver, working for various agencies for over 30 years. She has worked with developmentally disabled, seniors with dementia and elderly with Parkinson’s disease. Over the past decade, she has worked as a scheduler, matching Caregivers to our clients and later became one of our Quality Care Managers.

Betty Jo is a mother of 2 and a grandmother to 4 grandchildren. She is currently caring for her 102-year-old grandmother and her husband who has Parkinson's disease.

Donna Schmidt, Compliance Manager

Donna Schmidt, Human Resources Manager

​Donna Schmidt joined Home Instead as the Compliance Manager in November 2018. She joins the team after a 34+ year career at Xerox Corporation with experiences in both operational and strategic roles. Donna received her MBA from the University of Rochester , Simon School of Business.

Donna has a history of being dedicated to helping others, especially Seniors.Donna is a bassoon player, and currently plays weekly with the Kodak Concert Band at Senior Living facilities throughout Monroe County. In addition, Donna plays with the Webster Village Band and is a member of their Board of Directors. When not playing music, Donna spends as much time as possible with her husband, her 2 grown sons and their families.

Terry Almekinder, Scheduler

Terry Almekinder, Recruiter

Terry started with Home Instead Senior Care as a caregiver in May of 2017. As of January 2018, she was promoted as the scheduler. Terry loves her position and is very passionate about what Home Instead Senior Care does for seniors and their families. Terry is a mother of two daughters and previously had a fully licensed day care for 10 years. She has cared for children for most of her life.

After caring for her aging mother and father, her interest shifted to wanting to care for the senior population. Terry is very compassionate and truly cares about others. She loves to help others enjoy their life to the fullest.​

Our Team

Your Home Instead team in Rochester, NY possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home

Testimonial

Latest review from our community