Wilmington / Newark, DE (Change Location)

Home Instead History & Mission

For nearly three decades, Home Instead has delivered compassionate, high-quality care to seniors around the globe.
Home Instead Caregiver and senior woman smile while sitting together on bed at home

To Us, It’s Personal® - Bob Bird, Our Franchise Founder

bob bird the founder of home instead of wilmington delaware

Bob opened the doors to our Home Instead Office in Wilmington, DE in 2003. His commitment to improving the quality of life for seniors in our area and his involvement in the community to bring senior issues to the forefront was the driving force that established Home Instead as the premier home care provider in Wilmington.

Bob served as President of the Delaware Association of Home and Community Care and Treasurer of the Choir School of Delaware. He also served on both the Health and Employer Advocacy Committees for the Delaware State Chamber. Bob is a frequent speaker on issues affecting seniors.

Bob played a key role in the development of the global Alzheimer's CARE training program by Home Instead. He advised on the development of Alzheimer's training for the U. of Pennsylvania Health system and participated in Alzheimer's continuing education at John Hopkins. He also led an expert panel contributing to the publication, "Confidence to Care," a resource guide for the family caregivers providing Alzheimer's disease or other dementia care at home.

Bob's daughter Allison joined the family business in 2012 and now carries on her father's work and mission as owner of Home Instead of Wilmington, DE.