Santa Barbara County (Change Location)

Meet Our Team

We believe every family in the area deserves tailor made in-home senior care with a compassionate touch. That's why we established Home Instead® of Santa Barbara, CA.

Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community
About Us
Meet Our Team
01f41d75 0cb7 466e 981d 09daca75dece

Marilyn Berman, Executive Director

Marilyn Berman brings more than 25 years of experience in the senior care industry and a diverse background in health care, program development and community education. In her role as Executive Director, she oversees the care of Home Instead clients to ensure that they have the best care possible. This involves hiring and training the best caregivers in the marketplace, maintaining an appropriate level of contact with clients and families, and utilizing her contacts and community resources to assist with the process when needed. Marilyn is driven by a strong desire to use her vast experience to improve the quality of life for those afflicted with chronic illness, Alzheimer’s, Parkinson’s, Cancer, Strokes and other age-related illness or neurological diseases. Her career began as Associate Administrator of a Residential Care Facilities for the Elderly (RCFE) with 76 residents afflicted with neurological and mental illness.

During her career, Marilyn has matched thousands of clients with the most qualified care providers based on their unique needs and interests. She believes home care is not one-size-fits-all. She is passionate about providing the highest level of service possible to facilitate joy, comfort, and connection in the final years of life.

Marilyn’s understanding of the needs and challenges of families and seniors in transition, her expertise in long-term care options, along with her compassionate disposition, make her an invaluable resource for Santa Barbara County seniors, their families, and professionals.

When she is not working to build strong teams and lasting relationships, she enjoys studying nutrition and mindfulness.


- Vice President - Parkinson’s Association of Santa Barbara

- Ambassador for The Santa Barbara Chamber of Commerce

- Support Group Facilitator - Central Coast Alzheimer’s Association

- Board Member - The Central Coast Commission for Senior Citizens, Area Agency on Aging


*Certified Health Coach- Institute for Integrative Nutrition

Home Instead Tom 009 crop

Tom Deakins, Co-Owner & President

Tom grew up in Foxborough, Massachusetts. At the age of 18 he joined the United States Marine Corps infantry. While serving he made the rank of Sergeant meritoriously and deployed to Iraq twice. After leaving active duty, Tom began to pursue a science degree and joined a reserve Marine Corps unit, deploying with them for the third and last time to Afghanistan.

Tom received his undergraduate degree in Biology from the University of California, Santa Barbara (UCSB) and worked in high-tech chemical manufacturing before pursuing his Master of Business for Veterans from the University of Southern California (USC). Tom then leveraged his extensive leadership experience from the Marines and his business education to work as an operations manager for a local luxury floral business and later a project manager in pharmaceutical manufacturing. 

However, an opportunity arose where Tom could apply not only his leadership and business education, but his care for the elder community. Having spent plenty of time at the local VA medical center chatting up Veterans of previous wars, Tom developed a deep sense of community and care for these Senior Veterans. His grandfather, a WW2 Veteran, was diagnosed with dementia and would have live much longer had he received the dedicated care that Home Instead provides. It is because of this that Tom is deeply passionate about providing care for the Senior Veteran community, as well as the civilian elder community.

Home Instead Ash 007

Ashlyn Deakins, Co-Owner & Engagement Director

As a California native, Ashlyn received her undergraduate degree in English and Sociology from the University of California, Santa Barbara (UCSB). She quickly fell in love with this little slice of paradise and pursued a marketing career at a local community bank before acquiring this franchise in 2023. Outside of work Ashlyn enjoys spending time with family and friends, reading her latest book obsession, and enjoying the beauty that Santa Barbara has to offer.

Home Instead Nina 005

Nina Arroyo, Service & Training Coordinator

Nina is a highly experienced healthcare professional with over 13 years of experience working in various facilities providing care for adult populations. She gravitates towards home care with older adults to provide person-centered care in a non-traditional and familiar setting. In addition to her extensive background in healthcare, Nina has also worked in social services and holds a BA in Psychology from California State University, Channel Islands (CSUCI). Nina is a Santa Barbara local and enjoys hiking the local trails, nighttime photography, and exploring her creativity through makeup artistry and hair design. 

Our Team

Your Home Instead team in Santa Barbara, CA possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their Care Professionals.

When you are ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

5163a9f7 5a9d 4b57 b70a 9fe6aedd1f49


Latest review from our community