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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

About Us

Meet Our Home Care Team

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Jill Bowers,  Director of Operations

​Jill discovered her passion for home care in 2007 while attending San Francisco State University, when she was offered the opportunity to work as a one-on-one live-in caregiver, for her elderly family friend. She provided in-home care and support to her client, while simultaneously earning a Bachelor’s of Arts Degree with an emphasis in Art History in 2009.  In 2013, Jill joined the administrative side of home care and quickly displayed great leadership potential, becoming an essential part of management and earned a promotion as Operations Manager in 2015. Jill joined Home Instead in January of 2018 as Director of Operations. Jill understands the home care industry well and supports her team in all facets. Jill brings a great “can-do” attitude and an innate desire to help her team, CAREGivers, the seniors and families we serve. She loves living in in San Francisco and enjoys spending time with her friends, family, and her dogs.


Victoria Drake, Director of Client Care, Gerontologist

​Victoria Drake received her Masters in Gerontology at San Francisco State University and has actively been working with the elderly in San Francisco for just over 10 years. Her Master's thesis emphasized the idea of creating and maintaining a Quality of Life at the End of Life and it has truly been her passion to ensure that older adults have the highest level of care while maintaining their dignity and independence. Victoria is excited to bring her experience and knowledge to the Home Instead team and is ready to collaborate and continue to grow with the Home Instead San Francisco.

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Susan Anastasio, Director of Business Development

Susan has been active in the healthcare industry for over 20 years, working closely with physicians, case managers, social workers, fiduciaries, and other healthcare professionals ensuring excellent communication and coordination of client needs. She has served on the Membership Committee of CMSA San Francisco/East Bay Chapter.  Susan loves the relationships she's cultivated over her 20+ years in living and working in San Francisco and thrives in identifying synergies among our partners and bridging partnerships among our senior community providers.

Karen Rono, Staffing Manager

Karen brings with her over 20 years in the home-care industry where she has overseen departments in Staffing, Care Management, and Human Resources.  Karen also has earned a certificate as a Home Health Aide. She has an immense passion for geriatric health care and is a huge advocate for the CAREGivers that comprise our Care Team.  

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Johnika Carter, HR & Recruitment Manager

Johnika Carter is an ambitious individual with an unwavering commitment to provide quality customer service and support to everyone she encounters.  She joins Home Instead following 6 years of experience in the Senior Living Industry.  Johnika realized her calling to help seniors at an early age after volunteering at a local Senior Living community for those living with cognitive impairments.  She has been on all sides of senior care, from concierge to caregiver and even management. Providing quality care for seniors and support for our staff is her true passion, and fills her with enormous gratification.

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Frankie Woodruff, Office Coordinator

Frankie greatly enjoys his work as Office Coordinator and the interaction with Clients, CAREGivers, and Staff. He has worked at non-profits, both in human services and in environmental preservation, for over 15 years.  After 12 years in the Information Technology field, he has returned to office management and uses his talent in both fields to help with efficiency and logistics.


George Beckstead, Executive Coach

​George has been with Home Instead since 2014.  George works closely with our team as an executive performance coach to ensure we maintain the highest levels of service to our clients.  George brings with him a rich background, all of which tie into his current role at Home Instead.  From his coaching at 4 Olympic Games and 12 World Championships to his background in teaching and physical education George is an unparalleled resource for Home Instead San Francisco.  George is very motivated to help clients and staff enjoy a positive experience with his support at Home Instead San Francisco.

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Haley Fanfelle R.N.,  Training Coordinator

Nurse Haley’s passion for the geriatric population and education stems back to 2015 when she began working as a caregiver.  Eager to learn more skills and advance scope in care, Haley became a CNA and continued to work in a variety of healthcare settings with San Francisco seniors including home health, hospitals, and skilled nursing facilities. Currently, she continues to work with the elderly population as an RN and is working on her Masters of Science in Nursing specializing as a Psychiatric-Mental Health Nurse Practitioner at UCSF with a minor in education. Ultimately, her goal is to manage care for and research in Dementia and Dementia related disorders to improve the mental health outcomes of our seniors while simultaneously teaching the next generation of caregivers/nurses who will serve this community. Both her approach to nursing and approach to education is founded on two simple rules: 1. Treat every patient like family and 2. Leave people better than you found them. 

LaKeasha Pittman, Service Coordinator

​Keasha was first introduced to home health while in graduate school in 2016.  She joined the Home Instead San Francisco team in 2019, where she provides after-hours and weekend support for client service and staffing. She has a Master's Degree in Social Work and has experience providing geriatric mental health services and coordination of care.   Keasha enjoys fusing her passion for traveling and mental health and has volunteered and provided consultation in Ghana, United Arab Emirates, and Mexico.

Jamie Lara - On Call Service Coordinator

Jamie possesses a strong background in healthcare, to include many different settings such as primary care, pediatrics, oncology and more.  She's very proud to serve the senior community and is happy to support our CAREGiver staff in all of our efforts to provide the best care.

Our Team

Your Home Instead team in San Francisco possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


Latest review from our community

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community