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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Steven E. Coleman, Owner

Steven E. Coleman, Owner

Steve has owned and operated our Asheville-based office since 1997. Steve was previously Director of Latin America Operations for the Archer Daniels Midland Company. In this capacity, he was responsible for marketing and management throughout Mexico, Central and South America. Steve is a graduate of Ohio University where he earned a BS degree in communications.

Nicole Farrell, Client Care Coordinator

Nicole Farrell, General Manager

Supervises the administrative staff and overall day-to-day
operations, conducts Care Consultations, develops Plans of Care, and performs Quality Assurance home visits. Available for staff member and client concerns at all times. Night and weekend on-call supervisor.
Carly Rasnick, Human Resource Coordinator

Carly Rasnick, Office Manager

Maintains billing and payroll responsibilities, manages CAREGiver time reports, and supervises general day-to-day administrative procedures. Assists as needed in the processes of CAREGiver hiring, training, communication, and
support. Night and weekend on-call supervisor.

Robyn Grover, RN

Robyn Grover, RN / Supervising Nurse

Trains and supervises our In-home Aides, conducts Care
Consultations with our personal care clients, develops Plans of Care, and performs Quality Assurance home visits. Assists with general operations when needed.
Rhonda Rummage, Staff Coordinator Supervisor

Rhonda Rummage, Staffing Supervisor

Maintains our client and CAREGiver schedules, fields, and
manages telephone calls, performs Quality Assurance home visits. Night and weekend on-call supervisor.
Terri Mace, HR Assistant

Terri Mace, Saffing Coordinator

Maintains our client and CAREGiver schedules, fields, and manages telephone calls. Reviews and screens CAREGiver applications, communicates with CAREGivers as needed with policy and client-related issues. Night and weekend on-call supervisor.


Tippi 01

Tippi Mace, Client Care Representative

Conducts Care Consultations with our non-personal
care clients, Performs Quality Assurance home visits, assists administrative staff with other client-related matters. Week night on call supervisor.

Our Team

Your Home Instead team in Asheville, NC possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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