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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Home Care Team

Shanna Jay Howard, Certified Senior Advisor (CSA) - Agency Director/Owner

Shanna Jay Howard, Certified Senior Advisor (CSA) - Agency Director/Owner


Shanna's role: Shanna's first experience with Home Instead Senior Care was in 2007 when she worked as the Community Service Representative for a local North Carolina Home Instead office. While working with the seniors in that market, her passion for the industry rapidly grew. When the opportunity presented itself to open an office in the Lexington area in 2008, she knew it was a great chance to share her passion with the wonderful people of Davidson and Davie Counties. She has since dedicated her career to providing the best care to the seniors in this area and positioning Home Instead Senior Care as an employer of choice. Her role is to offer support and guidance to our community, Clients, CAREGivers, and staff members to ensure a quality care and employment experience at all times.

A little about Shanna: While battling dementia for several years, my grandmother lived with me and used Home Instead Senior Care services. This was a unique opportunity for me because I was able to see things through a different set of eyes. Not only was I the Home Instead Senior Care business owner, but now also the family member that was putting all my trust in my grandmother's CAREGiver. After that experience of "being on the other side," I now personally know how important our care becomes to seniors and their families. This is one reason our office is so committed to making a quality difference in the lives of seniors in our community. With just a little assistance from one of our CAREGivers, seniors can thrive in their homes longer than ever before. If Home Instead Senior Care is not the option for you, we encourage you to call still so that we may assist you and your loved ones in finding the right care provider. It's a privilege to help our seniors in this stage of their life, and for 12 years now we have seen so many lives changed by our services, including mine. My promise to you is that my team and I will work tirelessly to provide the best care experience for you and your loved ones. To us, it's personal! Thank you for the opportunity to work with your family.

Fun Fact: Shanna grew up in Switzerland and spent her early years skiing the alps and traveling with her family! "Ich liebe es zu reisen"

What it means to be a Certified Senior Advisor: When you work with a professional who has added the Certified Senior Advisor designation to their credentials, you know you are working with someone who has invested time and effort to learning about the things that are important to you. CSAs become CSAs because they want to learn more about the health, financial and social aspects of being age 55 or older. They have made specific efforts to earn your trust, and they have committed to ongoing CSA continuing education standards that encourage volunteering for activities that help seniors and that require regular training in dealing with the issues facing seniors today. Insist on working with a Certified Senior Advisor; work with someone who is committed to you!


Missy Frye, General Manager


Missy's role: Missy's General Manager responsibilities include formulating our overall strategy, managing the important work of our Key Players, and establishing policies and processes. These combined responsibilities ensure a quality care and career experience for our Home Instead network. Missy is a thoughtful leader and a confident decision-maker, helping our key players develop and thrive to do their best work for our Clients, Caregivers, and community.  

A little about Missy: After over 20 years in the corporate legal world for a couple of Fortune 500 companies and 5 years with a professional sports NASCAR race team, I'm finally in a career that incorporates both the growth for my mind, but also my heart.  It's true what they say about doing something you love - it will never feel like work! I bring my energy, enthusiasm, willingness to learn every single day, so that together we can make a difference in the lives of many. 

Fun Fact: Growing up on a farm taught Missy many things, including how to drive a stick shift, a tractor, and a combine!

Shannon Holland

Shannon Holland, Community Engagement Coordinator


Shannon's role: Shannon is our Community Engagement Coordinator. Her role is to share Home Instead Senior Care's message throughout the community. Her goal is to help families and businesses understand the home care services we provide and also coordinate quick, effective and quality care for our senior clients. Shannon's positive outlook is both engaging and contagious! She comes to us with over 20 years of experience in a service driven profession.

A little about Shannon: I spent the first 18 years of my life trying to get out of this area and the next 10 years trying to get back. I am here to stay! I love the crazy range in NC weather. The people. The community. And being able to get to the mountains and the beach within a reasonable amount of time! I am an avid photographer of girls fast pitch softball and digging holes in my yard; sometimes for plants that live and sometimes not so much.

Fun Fact: Shannon's mom is from Harmony, NC, and her dad is from Camden, NJ. That should explain her large personality!

Laura Smith, Office Coordinator

Laura Smith, Office Coordinator


Laura's role: Laura's role as Office Coordinator is to support our franchise staff, CAREGivers, and Clients by organizing office operations and procedures. She manages the workflow for our entire team to encourage productivity and efficiency. When you call the office, she will likely be the person assisting you in getting to the right staff member. You will quickly pick up on her knowledge of the senior care industry, specifically Home Instead Senior Care. Always with a warm smile on her face, Laura is happy to assist you with whatever needs you may have!

A little about Laura: I am originally from Massachusetts but lived in Colorado for six years as a child. In 2006, my family and I started our life here in Lexington, North Carolina, and have loved being a part of this community ever since. In addition to over 20 years of marriage, my husband, Trent, and I have two children and a blue Dutch rabbit named Marble! I worked independently as a caregiver for 11 years before starting at Home Instead in September 2018. I have a great passion for baking decorative cakes and cookies although, I have put this aside to pursue my passion for caregiving and any support I can give to the elderly in this community.

Fun Fact: In 1993 Laura marched in the Presidential Inauguration parade as a rifle color guard member.

Wendy Greenleaf, RN - Director of Nursing

Wendy Greenleaf, RN - Director of Nursing

Wendy's role: Wendy plays a vital role in the direct care of our clients as well as the training of our Caregiver staff. Together, with our home care team, she ensures that our clients' total needs are being met. She comes to Home Instead Senior Care with years of nursing experience and a growing passion for senior care!

A little about Wendy: I grew up in Kernersville, NC, and have lived in Davidson County since 1990. I'm married to a wonderful husband and together we have 5 beautiful children and 2 grandchildren. When I'm not working, I enjoy spending time with my family and planning our annual family vacation. I also enjoy gardening, baking, exercising and working at my church. I look forward to getting to know more about each of you.

Fun Fact: Wendy participated in the first Flight of Honor in Washington D.C. This flight took our local WWII veterans to the nation's capital to see their memorial as well as other memorials throughout the city.

Krista Beaver, RN - Registered Nurse

Krista Beaver, RN - Registered Nurse

Krista's role: Krista plays a vital role in the direct care of our clients. Together, with our other Registered Nurses and Client Care team, she ensures that our clients' total needs are met. She comes to Home Instead Senior Care with over 30 years of nursing experience. We are both thankful and excited to have her on our team.

A little about Krista: I recently moved to this area from Tennessee upon retirement to join family. My professional nursing career began with a commitment in college to the USN. I am honored to have served in two major conflicts: Vietnam and Desert Storm. Upon retirement as a Navy nurse, I continued to pursue clinical positions, primarily involving the pediatric population. Most recently, I was employed as a Nurse Case Manager for BCBS of Tennessee. When I'm not working, I am enjoying time spent with son, daughter-in-law and 8 grandchildren who also reside in the Thomasville area. I'm also an active volunteer at Father's Storehouse in Thomasville as well as the VAMC in Salisbury. I would love to share with you more about my vast career and what led me to Home Instead Senior Care!

Fun Fact: When not with family or working you will find Krista enjoying water aerobics, and the Silver Sneakers exercise program at the local YMCA.
Department of Veteran Affairs logo

Dottie Harris, RN - Registered Nurse

Dottie Harris, RN - Registered Nurse

Dottie's role: Dottie plays a vital role in the direct care of our clients. Together, with our other Registered Nurses and Client Care team, she ensures that our clients' total needs are being met. Dottie comes to Home Instead Senior Care with years of nursing experience and an excitement to give back to our senior community!

A little about Dottie: I was born and reared in High Point, NC. Since 1967 I have lived in Davidson County! In 1978, after marrying and having 2 children, I attended nursing school. My husband and I enjoy having the family over for holidays and special occasions. I love to read, cook, sew and garden. I am very excited to be part of the Home Instead Senior Care team.

Fun Fact: During the past year Dottie has gone on two major trips with her daughter and granddaughters. A Caribbean cruise at Christmas, a sightseeing trip to Boston, Martha's Vineyard, and Cape Cod.


Ashley West, Client Care Coordinator


Ashley's role: Ashley will work with each family to identify ways that Home Instead can not only provide the best Home Care services, but partner with other trusted providers in the community for a total client care experience. She will then measure and manage the quality of services we provide to clients through a process of quality inspection. Quality assurance is part of the Home Instead brand commitment and is a differentiator from other home care companies. 

A little about Ashley: I grew up in Pennsylvania but have spent almost half of my life in Eastern North Carolina, where I graduated with a BS in Psychology from East Carolina University. I am currently a graduate student studying Forensic Psychology. I'm a mother of a beautiful daughter. A few of my greatest passions are spending time with my friends and family, drinking coffee, and participating in running events. I am very excited to start this new journey with the Home Instead Senior Care Team. 

Fun Fact: In Washington, DC, Ashley participated in 3 marathons. She was on a running team called Team Medals of Honor to raise money for families of fallen soldiers. 

Holly Poplin, Staffing Coordinator

Holly Poplin, Client Care Coordinator


Holly's Role: Holly began working at Home Instead as a CAREGiver when we quickly discovered she not only has the "heart of a CAREGiver", but the brain of an engineer. After spending 2 years as a Staffing Coordinator, we are happy to take advantage of both her heart and brain and propel Holly into the role of Client Care Coordinator. We are confident that Holly will excel in her new role which takes her back to her roots of interacting with our clients.

A little about Holly: I am happily married to my husband, Jeremy, and together we have a dog (Lady) and a cat (Dolly Purrton). While not physically close to our families, we spend a lot of time talking and cultivating those relationships. I, as well as my husband, are ministers and church play's a big part in our lives. When I'm not working at Home Instead or in the church, I enjoy spending downtime with my husband and celebrating friendships.

Fun Fact: Holly is an excellent and experienced jewelry maker!


Malissa Trachsler, CAREGiver Learning & Development Manager


Malissa's role: The purpose of learning and development is to inform, educate and equip employees with the tools and confidence they need to provide the highest quality care. Malissa helps build a connection and loyalty between the Caregivers, Clients, and office. Not only does she facilitate our best-in-class, certified, ongoing training, but she also supports the Caregiver career from the point of hire on. This allows us to not only have the most skilled Caregivers, but the happiest as well! 

A little about Malissa: I was born in Texas, yet I spent most of my life moving around the United States. I am a mother of two beautiful daughters. My fiancé and I currently live in Greensboro with our two dogs and a cat. During my downtime, I enjoy cooking, reading, and I'm becoming a semi-pro at remodeling my home. I'm a certified personal trainer and yoga instructor who enjoys doing anything active or being outdoors. I am excited to be part of the Home Instead team. 

Fun Fact: Malissa's father was in the Guinness Book of World Records for the longest tattoo session given in the fall of 1999.

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Jessica Carter, CAREGiver Learning & Development Coordinator


Jessica’s role: As the Learning & Development Coordinator, Jess assists the CAREGiver Learning & Development Manager with all aspects of hiring, training, continuous education and relationship development with our most valued assets – our CAREGivers. She manages the learning portal and identifies areas where our CAREGivers can benefit from additional training to ultimately provide the quality of care needed for our clients.

A little about Jessica: I enjoy spending time with my mom and nephew, game nights with friends, reading, painting and hiking. I also love being able to assist others to grow and achieve their dreams. To me, life is what you make it, and every day is an adventure!

Fun Fact: Jess is a classically trained instrumentalist. She plays seven instruments: clarinet, flute, trumpet, guitar, banjo, violin, and a bit of keyboard. Hold on, we’re getting the one-woman band back together!

Our Team

Your Home Instead team in Lexington, NC possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

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