Home Instead History & Mission


Helping Seniors in Chapel Hill, Orange County

We know that caring for an elderly loved one is much more than just helping out. It's about a special partnership in which a senior not only feels cared for, but also loved. Home Instead in Chapel Hill, Orange County is committed to helping our community's seniors, whether it is through companionship, meal preparation, personal care, or assistance with daily living skills. We are passionate about exceeding the needs of our elderly community and are consistently graded highly by our clients and their families for excellent quality care.


Our organization is committed to creating a Perfect Match between our clients and their CAREGiver. All our CAREGivers are required to complete extensive training and attend an on-going educational series. They are continually recognized for their outstanding service.

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No matter where seniors live, in their home, in assisted living facilities or even nursing homes, Home Instead provides essential home care support services to seniors in the Chapel Hill and Hillsborough communities. In fact, we are regularly referred by UNC Hospital, Duke Hospital, The Parkinson’s Foundation, as well as numerous retirement, Long-Term care facilities, and Continuing Care Retirement Communities in our area. Additionally, in those situations when a client has aging-related medical needs beyond our home care capabilities, we can refer them to our close partners in the health care industry.

We are actively involved with non-profit organizations within our community, like the Alzheimer's Association, Charles House, the Parkinson's Foundation, as well as others. We're not a giant corporation run from the top down; we're a community-based, friendly, and responsive company right here in Chapel Hill.

We're here to help regardless of whether you need a few hours a day or 24-hour continual care. Our services include companionship, meal preparation, personal care, light housekeeping, grocery shopping, errands, doctor appointments, medication reminders, and other daily living activities.

We believe that personally getting to know an elderly person's needs and desires is crucial in developing a successful caregiving experience. Therefore, we offer a free initial care assessment of a senior's care needs. What's most important to us is developing a lasting partnership and caring relationship between a senior and their CAREGiver.

Our Essence

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Quality Home Care​

Home Instead Chapel Hill is proud of its commitment to quality care, customer service and continual improvement.

Screened, Bonded and Insured

Each potential CAREGiver must successfully complete a thorough personal and professional reference and criminal background check. Each CAREGiver is also bonded and insured.

​​Outstanding CAREGivers

At Home Instead , we reward our local CAREGivers with CAREGiver of the Month and CAREGiver of the Year awards to show our appreciation for all they do.

Local Office Information:

Address: 1289 Fordham Blvd Suite E5 Chapel Hill, NC

Phone: (919) 933-3300

Fax: (919) 933-3300

To Us, It’s Personal®

Our founders, Paul and Lori Hogan, launched Home Instead in 1994 to provide care to Paul’s 90-year-old grandmother. Remarkably, after she began receiving personalized, in-home care that allowed her to age safely in the place she loved most – the family home – Grandma Manhart thrived for an additional decade!

That’s why, to us, senior care is personal. We’re passionate about Enhancing the lives of Aging Adults and their Families®.

An aging woman smiling as she enjoys the piano at home.

More than a Business: A Mission in Life

In the decades since Paul and Lori founded Home Instead, the company has expanded far beyond the city limits of Omaha, Nebraska. We now count more than 1,200 franchise locations globally – but we all share the same mission.

We live the mission with our CAREGivers, our staff and our community by:

  • Treating each other with dignity and respect
  • Encouraging and supporting each others’ growth
  • Building value in our service to others
  • Honoring God in all we do

When you choose Home Instead to help your family, you’re partnering with us on our mission to improve the lives of seniors (and their families) everywhere.