Home Care Consultant- B2B Marketing

Home Care Consultant Job Description

Job Summary:

The Home Care Consultant plays a strategic role in driving business growth and expanding market presence. This position focuses on building and nurturing strong relationships with healthcare providers and community partners to increase referrals and client acquisition. You will be responsible for executing targeted sales strategies, conducting in-home consultations with prospective clients, and supporting new care starts when needed.

This is a high-impact, field-based role requiring a strong blend of strategic thinking, relationship-building, and sales execution. The ideal candidate is a self-starter with consultative sales experience, a strategic mindset, and a passion for improving the lives of aging adults.

Key Responsibilities:

• Sales Strategy & Market Analysis:
  • Develop and execute targeted sales strategies to increase market share and client acquisition.
  • Analyze market trends, competitive activity, and industry developments to identify growth opportunities.
  • Achieve inquiry generation and referral targets through strategic follow-up and market analysis.
• Relationship Management & Community Outreach:
  • Build and maintain strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians.
  • Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.
  • Develop and execute local marketing campaigns to increase brand visibility and engagement.
• Sales Execution & Performance Tracking:
  • Conduct high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners.
  • Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs.
  • Maintain accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce).
  • Track and report on key performance indicators (KPIs) and sales goals.
• Collaborative Planning & Implementation:
  • Collaborate with leadership to create and implement sales and marketing plans.
  • Partner with care coordinators and client service managers to ensure a seamless client onboarding experience.
  • Build strategic partnerships with community organizations and industry stakeholders to strengthen market presence.
• Consultative Sales & Client Support:
  • Perform consultative sales processes, including outreach, referral qualification, and conversion.
  • Provide support by conducting in-home care consultations and assisting with new care starts as needed.
  • Provide feedback on market trends and business development opportunities to internal teams.
• Compliance & Ethical Conduct:
  • Ensure compliance with industry regulations and company policies.
  • Align business development strategies with overall business objectives.

Qualifications & Experience:

• One year experience in home care, health care or senior-related industry is preferred, an equivalent combination of education and work experience may be considered.
• Proven track record of meeting or exceeding sales targets and building professional relationships is required.
• Strong networking, presentation, and relationship-building skills.
• Ability to operate independently and manage a high level of field-based activity.
• Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
• Valid driver’s license and reliable transportation required.
• Excellent communication skills, both verbal and written.
• Experience in an outside field sales role.

Preferred Qualifications:

• Experience in home care, hospice, senior living, or home health sales.
• B2B and B2C sales experience in healthcare or senior services.
• Knowledge of Medicare, VA, and private pay home care services.
• Existing relationships with local healthcare providers and senior living communities.
• Experience working with healthcare referral sources.
• Bilingual abilities.
• Bachelor’s degree.

Compensation & Benefits:

• Competitive base salary with commission opportunities.
• Voluntary Benefits
• Vacation and Sick Time
• Tuition Assistance for Employee and Family through Bellevue University
• Discounts on Auto/Home Insurance Policies through Liberty Mutual
• Access to Referral Bonus and other Rewards