Why choose us for home care in Columbia, SC?

After starting our family and living in the Greater Columbia, SC area for over 10 years, we fell in love with Home Instead during our time working with Home Instead in Michigan. After spending 3 years there, it was our desire to return home and invest in this community that we care so much about. With Samantha's background as a RN and Brad's experience in the industry, this was a perfect fit to love and serve this area. The relationships with our clients, their families, and our amazing CAREGivers is what we enjoy so much about Home Instead. We're striving to enhance the lives of seniors and their loved ones in the Greater Columbia area.

Prior to joining Home Instead , Matt served as a Vice President with Lexington Medical Center in Lexington, South Carolina. Alyssa currently works as a Pediatric Nurse Practitioner with Prisma Health in Columbia. Matt and Alyssa were both raised in Lexington and feel called to serve the people of the Midlands. After many years working in hospital settings, they both felt the need to work with seniors and loved ones in a way that honors not just our clients, their families, but also our amazing CAREGivers.

Seth Keefe joined the Home Instead team in June of 2026. Originally from Cheraw South Carolina, Seth is a dedicated healthcare Professional with eight years of experience in hospice care and a passion for serving patients, families, and communities with compassion and purpose. A graduate from Winthrop University, Seth has built his career around meaningful relationships, thoughtful leadership, and helping others navigate important moments with dignity and support. Known for his approachable personality and commitment to excellence, Seth Values Building Strong Connections and making a positive impact both professionally and personally Outside of work, Seth enjoys spending time with his lovely wife, Sarah, and their energetic 3-year-old son (Noah). In his free time, he can usually be found spending time with family and friend, on the golf course, deer hunting, cheering on the Gamecocks, or following the Atlanta Braves. Seth Believes that caring for people starts with genuine connection and strives to bring that mindset into every interaction.

Beth Morris joined the Home Instead team in June 2024. A native of Sumter, SC she has lived in the Columbia area since 1998. Beth joins Home Instead as the client care manager for our Northeast clients and enjoys getting to know the clients and the families that she serves. In her free time Beth loves to spend time with her husband, visit her children in college and cheer on her high school age son at the ball field.

Julie joined the Home Instead team as Community Relations Liaison in April of 2025. Julie has worked in the senior care industry for 19 years in assisted living, non-medical home care, home health, and hospice giving her a unique perspective and experience in the many facets of care. She has a bachelor's degree from the University of South Carolina in Interdisciplinary Studies. Originally, she is from Sumter, SC where she was born and raised until her move to Lexington, SC in 2020. When Julie isn't at work, she is busy with her husband, their two daughters, and dog, going to various activities of her girls and enjoying all that Lexington and the surrounding areas has to offer.

Myra was born and raised in California and moved to South Carolina in 2017. She joined the Home Instead team as an intern in 2024 and has worked her way up to scheduling manger. Myra enjoys working with caregivers and her team members to make sure our clients are taken care of. Myra has three little ones: Penelope, Serenity and Shaquille. She enjoys creating memories with them along with her spouse. She is currently obtaining her bachelor's degree in healthcare administration.

Tracy brings to us more than 30 years of experience in Office Management and Human Resources. Her professional journey has also included seven years experience in the senior living industry , where she found deep purpose in supporting older adults, their families, and the teams that serve them.

Grace Eisele is a Human Resources professional with a background in Human Resources and Sports Management. Originally from New Jersey, she relocated to South Carolina in 2023, where she continues to grow both personally and professionally. Grace earned her degree from Penn State University, developing a strong foundation in leadership, organizational management, and employee relations. Outside of her professional life, Grace enjoys staying active through fitness and exploring new destinations and experiences