Home Care Sales and Marketing

Business Development Advisor - Home Instead Akron & Medina
$55-$65K

Your Opportunity
Step into a world where your sales and marketing skills do more than simply exceed goals and meet targets - they CHANGE lives! Home Instead Akron & Medina, OH, is looking for a multi-tasker who is goal-oriented, motivated and tenacious to join our team as a Business Development Advisor (BDA)!

This position requires someone who is a self-starter and is able to manage multiple tasks daily. The ideal candidate will have a high level of energy, confidence and resilience that will allow them to create relationships with clients, their families, our Care Professionals, and our Referral Provider Network! We are seeking a multitasking individual who is well organized and one who prefers to change gears quickly throughout the day!

Why You'll LOVE Working with Us:

• We make a difference
• We laugh all the time
• Base Pay of $55 - $65K +incentives/bonus pay
• Paid time off
• Health insurance
• Retirement plan
• Employee assistance program
• Employee discounts
• Paid training
• Tuition reimbursement

How You'll Spend your Time:
Our BDA is an essential part of the Sales Team.

You'll spend your time:

• • Developing and executing targeted sales strategies to increase market share and client acquisition.
  • Analyzing market trends, competitive activity, and industry developments to identify growth opportunities.
  • Achieving inquiry generation and referral targets through strategic follow-up and market analysis.
• Relationship Management & Community Outreach:
  • Building and maintaining strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians.
  • Representing Home Instead at industry events, health fairs, professional conferences, and community meetings.
  • Developing and executing local marketing campaigns to increase brand visibility and engagement.
• Sales Execution & Performance Tracking:
  • Conducting high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners.
  • Educating referral sources on Home Instead's value proposition and tailor solutions to client needs.
  • Maintaining accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce).
  • Tracking and reporingt on key performance indicators (KPIs) and sales goals.
• Collaborative Planning & Implementation:
  • Collaborate with leadership to create and implement sales and marketing plans.
  • Partner with care coordinators and client service managers to ensure a seamless client onboarding experience.
  • Build strategic partnerships with community organizations and industry stakeholders to strengthen market presence.
• Consultative Sales & Client Support:
  • Performing consultative sales processes, including outreach, referral qualification, and conversion.
  • Providing support by conducting in-home care consultations and assisting with new care starts as needed.
  • Providing feedback on market trends and business development opportunities to internal teams.

Your Support Responsibilities will be:

• Ensuring client onboarding and community outreach processes are followed diligently
• Entering data into company systems in a timely manner
• Responding with timely, clear, and concise communication to all client inquiries
• Building strong relationships with all company stakeholders
• Sharing in the on-call rotation with other staff members (this is a separate compensation package)
• Supporting company values and goals
• Creating and delivering presentations internally and externally
• Facilitating introductions between caregivers and clients and delivering necessary supplies and documents to client's homes
• Assisting with other key operations activities as well as quality assurance calls and visits to our clients, maintaining, updating, and tracking information in company databases with client information, managing follow-ups promptly, preparing the necessary paperwork for consultations and training, and assist with responding to and resolving client calls and/or concerns

What YOU Must Bring to the Table? Demonstrative experience regarding:

• Healthcare experience, required
• STNA, LPN, RN preferred
• 2 Years of Consultative Sales experience, preferred
• Excellent people skills
• Exceptional communication skills (both oral and written)
• Drive and self-motivation to succeed
• Can-do approach
• Fast learner
• Excellent computer skills with Microsoft Suite including Salesforce
• Current, valid Driver's License
• Current, valid Automobile Insurance
• Ability to perform background checking requirements of the State of Ohio

What Else Should You Know:

• This is a full-time position that's a combination of office work and road warrior!
• The typical schedule is Monday-Friday, 8:30 a.m. – 4:30 p.m., but remember we're a company of people who work with people, so some flexibility is afforded and required!
• Base Pay: $55,000 - $65,000 + performance bonus (after probationary period)
• Local candidates only

Are you Ready to Make a Difference?

If you're looking for a career that offers more than just a paycheck, where you can truly make a difference in our community, apply to join our team at Home Instead, Akron & Medina. Your journey in transforming lives and elevating your career starts here!

Apply Now and Start Making a Positive Impact Every Day!

PS, Don't wait. We're ready to hire! Interviewing to begin immediately!

1591

06/02/2026
Home Instead