Serving seniors has been a passion of mine since helping to care for my grandparents in the 1990's. I resonated with the personal nature of caring for a loved one, while trusting others to help when our family couldn't be there. In 2004, I was blessed with the opportunity to help others by being awarded the Home Instead Senior Care franchise in Rochester, New York. Our mission is to help seniors stay in their homes to age gracefully and with dignity, while maintaining a safe and loving environment. Owning the Home Instead Senior Care franchise has been a perfect next step after a career in corporate America. After graduating from Rochester Institute of Technology, I became a CPA working at Price Waterhouse as a staff auditor and tax accountant. In 1985, I commenced a 30-year career at Xerox Corporation serving in several financial, operational and sales management roles. In 2009 I completed the certification program to become a Certified Senior Advisor. "It is my privilege and honor to serve the seniors in our community." It is my hope and dream to help seniors age gracefully and safely at home with their loved ones. To me, it's personal.

Joining the company as Business Development Manager in the Spring of 2015, Lorie markets and promotes Home Instead to grow all aspects of the business and increase our visibility in the community. She assists families to help navigate their journey from initial calls to face-to-face meetings to set up care for families needing our support. Earning her Bachelors in Management/Marketing from SUNY Geneseo and a Masters in Management from Nazareth College, she has held positions in both inside and outside sales/partnered marketing roles for Advanced BioHealing (biologics), Smith & Nephew (wound care products) and Director of Business Development for Accelecare Wound Centers (Wound Center Management). She is also Past President for the American Marketing Association and Past President for Toastmasters. Taking this position has been rewarding for her to combine several aspects of her background and experience while helping seniors age with dignity in the Rochester community.

Kathy Graham comes from an extensive background in business management and joined the team at Home Instead Senior Care in July of 2018. She is proud to serve in the Operations Manager position and thrives on finding creative ways to help both our clients and our care givers. When not working with our medical team, Kathy spends her time with her daughter and loves watching her grow and experience the world.

Kim Ryan joined Home Instead Senior Care in August of 2017 as an executive assistant. She joined the team bringing 38+ years of manufacturing experience. Her prior role as a customer service manager serves as valuable experience in speaking with caregivers and clients. Kim's family includes her husband of 43 years, two children, their spouses and two grandchildren. She enjoys baking, gardening, their swimming pool and spending time with family.

Jeffrey Jackson brings many years of experience to his role as Human Resource Manager. He is a seasoned professional with a diverse background in sales, account management, and operational execution. He will be working with prospective carepros, focusing on quality and client relations. Outside of work, Jeff is supported by his wife, Stephanie, a dedicated second-grade teacher, and their two daughters, Gianna, 10, and Callie, 8, who share a passion for soccer and gymnastics.

Noah Titus joined the Home Instead / Professional Assistance for Seniors Team in December of 2019 after graduating from Keuka College with his Master's Degree in Business Management. He started off his career in the Scheduling department during the start of Covid-19. He has since formed many meaningful relationships with clients and caregivers. Noah excels in Client and Care Pro relationships. He loves to problem solve and help clients and families in their care needs in any way he can. He now serves as the Quality Care Manager for Home Instead making sure our care meets and exceeds the needs of our clients. When Noah isn't working he enjoys time with his family, friends, wife, and their dog. Noah also loves to golf, pickleball / paddleball and soccer. Both of Noah's grandfathers received home care / help in a facility and he wouldn't want to be anywhere else than helping care for someone in a place they are comfortable in and love.