
Bob and Kathryn
Franchise Owners
Home Instead has been serving the Fayetteville area for over 20 years, caring for its first client back in 2006. Bob and Kathryn McCarthy became the new owners in 2015, purchasing the business from the original owners. They subsequently opened the Pinehurst Home Instead office in 2019. Together, Bob and Kathryn (aka Bobkat) bring a strong set of complementary skills and experience to Home Instead. Bob is well versed in business, having served as a Vice President for 2 Fortune 500 companies and Kathryn spent over 20 years as a licensed physical therapist. They are the proud parents of 2 grown daughters, both of whom spent time working in the business. Outside of work Bobkat enjoy a variety of interests including pilates (Kathryn), flying airplanes (Bob did this for 15 years), music (bob struggling with guitar and piano), reading (Kathryn's Kindle is loaded up with books), and travel. How should Bob and Kathryn are the proud parents of two girls who are both now in college. In his spare time Bob likes to fly airplanes, while Kathryn enjoys reading and traveling to visit friends and family. Together Bob and Kathryn are committed to making sure Home Instead continues to be a trusted community partner, providing the excellent level of care that our community's seniors and their families expect and deserve.











