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Why choose us for home care in Asheville, NC?


We believe aging should feel empowering, not limiting. That’s why we provide personalized care with a human touch, helping older adults live safely and with purpose at home.

Our Team

Behind every phone call, visit, and update is your local team who genuinely cares.

We're here to help with whatever you need, whenever you need it.

John Coffey

John Coffey

Franchise Owner

John is passionate about serving people and has a desire to make a difference in the lives of others. "The Home Instead team works hard to change the face of aging within Western North Carolina. We believe that each and every older adult should have the opportunity to age with dignity and respect in their own home. Our team who works closely to look out for the safety of each client, provide an excellent experience for the families we serve, and ultimately make each client experience personal."

Joan Coffey

Franchise Owner

Joan has a contagious zeal for life, and for serving others. Her servant's heart shines through in all she does. Joan has also served as an executive within the childcare space, and as a local Chamber of Commerce CEO. She and her husband John love and enjoy spending time with family and people within their community. Joan and John are both people of Faith and this shows up at home, in the community, within their church, and in their respective roles at Home Instead.

Our Social Purpose.


Our social purpose starts in Asheville, NC but it carries on across the world. The Home Instead network works to create a world where people own their aging journeys. This vision drives us to expand the world’s capacity to care.

    Giving Back

    Home Instead helps older adults age with greater hope and success whether they're our clients or not.

    Be a Santa to a Senior

    Need help during the day? Overnight care? Weekend coverage? We offer flexible options, on-time visits, and reliable care from Care Pros you know and trust.

    Walk to End Alzheimers

    Home Instead walks to help end Alzheimer’s and support families affected by the disease with hope, awareness, and community care.

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    Free Care Resources

    We strive to help family caregivers navigate the aging journey by providing helpful, free resources.