
Vin Altruda
CEO
Vin Altruda purchased the Grand Rapids South franchise of Home Instead in January 2018, bringing a wealth of management and team-building experience to the business. Under his leadership, the agency has developed deep expertise in supporting higher-need clients with patience, compassion and continuity of care. Vin’s service-oriented leadership style has helped shape a team culture grounded in reliability, empathy, and a genuine commitment to service. He is passionate about providing exceptional care to clients while ensuring CAREPros feel respected, valued, and supported. Before joining Home Instead, Vin served as CEO of Espresso Royale in Ann Arbor and as Worldwide President of Borders Books & Music. He is the proud father of five children and enjoys spending time with his family, walking, being outdoors, and cheering on the Michigan Wolverines and New York Yankees.



