
Rich Southard
President
Growing up, Rich spent a lot of time with his great-grandmother playing cards and Scrabble. A broken hip limited her mobility and meant that a family member always had to provide care for her. Soon after Rich graduated from school, his father suffered a stroke and Rich was able to return to Illinois to care for his dad through six months of occupational and physical therapy until he could live on his own. These experiences made him sensitive to how a senior's needs affect the whole family and not just the individual. He grabbed the opportunity to serve by buying the Whittier office in 2018 and was honored to take on the Riverside team in 2023.









