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Why choose us for home care in Conway, AR?


We believe aging should feel empowering, not limiting. That’s why we provide personalized care with a human touch, helping older adults live safely and with purpose at home.

Our Team

Behind every phone call, visit, and update is your local team who genuinely cares.

We're here to help with whatever you need, whenever you need it.

Paul and Ashley Fry

Paul and Ashley Fry

Owners

Paul and Ashley Fry are proud owners of the Home Instead office serving Conway and are passionate about helping older adults age with dignity, independence, and compassion in the comfort of their own homes. Paul has been involved in the senior care industry since 2008, building a career centered on serving others and supporting families through every stage of aging. In 2018, Paul and Ashley purchased the Conway Home Instead franchise from Paul's father, Dan Fry, who had faithfully owned and operated the office for 12 years. Continuing the legacy of care and service that Dan established has been both an honor and a privilege, and Paul and Ashley remain committed to providing exceptional, relationship-centered care for seniors and their families throughout the Conway community. Before entering the senior care industry, Paul began his nursing career at Arkansas Children's Hospital, where he developed a strong foundation in compassionate, high-quality patient care. He continues to maintain his Registered Nurse (RN) license, bringing valuable clinical knowledge and healthcare experience to the Home Instead team. As lifelong believers in the importance of family, Paul and Ashley understand the trust families place in Home Instead when caring for a loved one. They are proud parents of two sons, and strive to lead their business with the same values that guide their family—compassion, integrity, respect, and a commitment to making a meaningful difference in the lives of others. For Paul and Ashley, it is an honor to continue serving the Conway community and to help seniors and their families find the support, peace of mind, and personalized care they deserve.

Heather Henderson

Heather Henderson

Director of Finance and Billing

Heather serves as the Director of Finance and Billing for our Arkansas, Oklahoma, and Nebraska offices, where she helps oversee the day-to-day operations and supports every aspect of the business. Having been a valued member of the Home Instead team for several years, she brings extensive experience to our administrative, scheduling, billing, and Human Resources departments. Her broad knowledge and hands-on approach help ensure that our office staff, Care Professionals, and clients receive the support they need to provide exceptional care every day. Outside of work, Heather enjoys spending quality time with her family and friends. She is the proud mother of one daughter and "Nonni" to three wonderful grandsons, who keep life full of laughter and joy. In her free time, you'll often find her with a good book in hand, making memories with loved ones, or simply enjoying the moments that matter most.

Jade Reeves

Jade Reeves

Recruitment and Engagement Supervisor

Jade has had the opportunity to grow in many different areas, from staffing and scheduling to billing, to Recruitment and Retention Coordinator. Through each role, one thing remains constant: her passion for people. She truly loves working with Care Pros, building strong relationships, and helping them feel supported as they make a difference in the lives of clients. As Recruitment & Engagement Supervisor, Jade is dedicated to finding the right people, providing the training and resources they need, and fostering a team culture rooted in compassion, respect, and excellence. Outside of work, Jade enjoys spending time with her husband, children, and her two beautiful granddaughters, who are the world to their Lollie. She and her family enjoy living in the country with their two dogs, camping, and spending time outdoors. Jade is committed to continually learning, growing, and giving her

Krystal Brewer

Krystal Brewer

Director of Care Professionals

Krystal serves as the Director of Care Professionals, overseeing recruitment, retention, training, scheduling, and compliance across Home Instead’s Arkansas, Oklahoma, and Nebraska offices. She began her Home Instead career in 2010, starting as a trainer before moving into Recruitment & Retention and later serving as General Manager of the Conway office. Having worn many hats throughout her career, Krystal brings firsthand experience to nearly every aspect of the Care Professional journey. She is passionate about developing people, building strong teams, and ensuring both Care Professionals and clients receive exceptional support. Outside of work, Krystal’s life revolves around her four children and following them wherever their activities take them. She enjoys being busy, spending time with friends and family, and making the most of every opportunity to be together.

Mark Fry

Mark Fry

Director of Sales and Business Development

Mark has been part of the team for 15 years. During that time, he's had the opportunity to build lasting relationships throughout the community and help connect older adults and their families with the care and support they need. What he enjoys most is meeting new people, creating meaningful partnerships, and making a difference in the lives of seniors and those who care for them. When he's not working, Mark enjoys spending time with his wife and their two daughters. He loves being outdoors, whether it's hiking or camping, and you'll often find him playing music whenever he has the chance. He believes that strong relationships, serving others, and finding balance between work and family are what make life most rewarding.

Lesa Smith

Lesa Smith

Client Care Advisor

As Director of Client Care, Lesa goes out into the community to meet potential clients and educate them on the services that Home Instead offers. Also, she ensures that our services meet the needs of future clients. Lesa assists families to develop a plan allowing their loved one(s) to remain independent for as long as possible. Lesa meets with prospective clients to answer their questions and address their needs, introducing the new CAREGivers to the clients, and arranging with staff coordinators to ensure quality care for clients. Her experience and attention to detail has made her an essential member of the Home Instead team. Contact Lesa

Dawn Slye

Dawn Slye

Scheduling Supervisor

Dawn Slye is a Scheduling Supervisor with extensive experience leading scheduling operations in the home care industry. She is passionate about building strong teams, creating efficient processes, and ensuring clients receive dependable, compassionate care. In her leadership role, Dawn oversees scheduling operations, coaches and develops scheduling staff, and works closely with recruiters and office leadership to ensure caregivers are matched with clients based on their skills and individual needs. She has developed documentation standards and operational procedures that support regulatory compliance, improve consistency, and promote high-quality service. Known for her approachable leadership style and commitment to teamwork, Dawn believes that clear communication, accountability, and a willingness to support others are the foundation of exceptional client care. She takes pride in mentoring her team, improving operational efficiency, and creating positive experiences for both clients and caregivers.

Megan Douglas

Megan Douglas

RN

Our Social Purpose.


Our social purpose starts in Conway, AR but it carries on across the world. The Home Instead network works to create a world where people own their aging journeys. This vision drives us to expand the world’s capacity to care.

    Giving Back

    Home Instead helps older adults age with greater hope and success whether they're our clients or not.

    Be a Santa to a Senior

    Need help during the day? Overnight care? Weekend coverage? We offer flexible options, on-time visits, and reliable care from Care Pros you know and trust.

    Walk to End Alzheimers

    Home Instead walks to help end Alzheimer’s and support families affected by the disease with hope, awareness, and community care.

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    Free Care Resources

    We strive to help family caregivers navigate the aging journey by providing helpful, free resources.