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Why choose us for home care in Conway, AR?


We believe aging should feel empowering, not limiting. That’s why we provide personalized care with a human touch, helping older adults live safely and with purpose at home.

Our Team

Behind every phone call, visit, and update is your local team who genuinely cares.

We're here to help with whatever you need, whenever you need it.

Paul and Ashley Fry

Paul and Ashley Fry

Owners

Paul and Ashley Fry are proud owners of the Home Instead office serving Conway and are passionate about helping older adults age with dignity, independence, and compassion in the comfort of their own homes. Paul has been involved in the senior care industry since 2008, building a career centered on serving others and supporting families through every stage of aging. In 2018, Paul and Ashley purchased the Conway Home Instead franchise from Paul's father, Dan Fry, who had faithfully owned and operated the office for 12 years. Continuing the legacy of care and service that Dan established has been both an honor and a privilege, and Paul and Ashley remain committed to providing exceptional, relationship-centered care for seniors and their families throughout the Conway community. Before entering the senior care industry, Paul began his nursing career at Arkansas Children's Hospital, where he developed a strong foundation in compassionate, high-quality patient care. He continues to maintain his Registered Nurse (RN) license, bringing valuable clinical knowledge and healthcare experience to the Home Instead team. As lifelong believers in the importance of family, Paul and Ashley understand the trust families place in Home Instead when caring for a loved one. They are proud parents of two sons, and strive to lead their business with the same values that guide their family—compassion, integrity, respect, and a commitment to making a meaningful difference in the lives of others. For Paul and Ashley, it is an honor to continue serving the Conway community and to help seniors and their families find the support, peace of mind, and personalized care they deserve.

Heather Henderson

Heather Henderson

Director of Operations

​Heather coordinates all needs of our offices in Conway and Russellville. She has been a part of the Home Instead team for several years and uses her vast knowledge to assist the administrative assistant, scheduling, billing, and Human Resources departments. Heather's involvement in these various departments allows her to provide exceptional support and show sincere appreciation to our office staff, CAREGivers, and Clients.

Jade Pinard

Jade Pinard

Recruitment/Retention and Training

As Training Coordinator, Jade is responsible for the execution and organization of all training programs for our CAREGivers. As our most tenured employee, Jade has worked as a CAREGiver, scheduler, biller, and now training coordinator. Jade gives our CAREGivers all the tools and education they need to provide the safest and most exceptional care in Central Arkansas.

Krystal Brewer

Krystal Brewer

LPN, General Manager

As the General Manager, Krystal is responsible for a variety of duties for the recruitment of CAREGivers. She spends her time recruiting, screening, and hiring the highest quality CAREGivers in Central Arkansas. Krystal has an eye for excellence and is always looking for compassionate and professional CAREGivers to join our Home Instead team.

Mark Fry

Mark Fry

Home Care Consultant

As a Home Care Consultant, Mark maintains ongoing client relationships and troubleshoots any situation that may need extra attention or care. During Mark's visits he identifies potential safety hazards in the home, assesses their equipment needs, and addresses any concerns the family may be facing. With patience and compassion, Mark can help alleviate many of the stressors our clients are facing.

Lesa Smith

Lesa Smith

Director of Client Care

As Director of Client Care, Lesa goes out into the community to meet potential clients and educate them on the services that Home Instead offers. Also, she ensures that our services meet the needs of future clients. Lesa assists families to develop a plan allowing their loved one(s) to remain independent for as long as possible. Lesa meets with prospective clients to answer their questions and address their needs, introducing the new CAREGivers to the clients, and arranging with staff coordinators to ensure quality care for clients. Her experience and attention to detail has made her an essential member of the Home Instead team. Contact Lesa

Dan Fry

Dan Fry

NP, Business Consultant

​Dan and his wife Gail formerly owned Home Instead of Conway, AR. After owning and running our office for 15 years they decided to sell their franchise to their son, Paul. With years of experience and infinite wisdom, Dan is a fantastic advisor and consultant. Without all of his hard work we would not be where we are today.

Dawn Slye

Dawn Slye

Staffing Coordinator

Dawn has worked with Home Instead as a CAREGiver for several years, and we are excited to have her join our office staff. She was Administrative Assistant and now Dawn is our Staffing Coordinator and manages both Client and Caregiver schedules. She is very versatile and a great asset to the team.

Our Social Purpose.


Our social purpose starts in Conway, AR but it carries on across the world. The Home Instead network works to create a world where people own their aging journeys. This vision drives us to expand the world’s capacity to care.

    Giving Back

    Home Instead helps older adults age with greater hope and success whether they're our clients or not.

    Be a Santa to a Senior

    Need help during the day? Overnight care? Weekend coverage? We offer flexible options, on-time visits, and reliable care from Care Pros you know and trust.

    Walk to End Alzheimers

    Home Instead walks to help end Alzheimer’s and support families affected by the disease with hope, awareness, and community care.

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    Free Care Resources

    We strive to help family caregivers navigate the aging journey by providing helpful, free resources.