
Bob Brasher
Franchise Owner
At Home Instead, it's personal. Owners Bob and Joyce Brasher have walked the same path many families face today. After losing his father to Alzheimer's disease, Bob experienced firsthand the critical need for compassionate, knowledgeable caregivers-especially those who could support his mother through the emotional challenge of allowing someone new into her home. Joyce encountered similar challenges when her own father was diagnosed with multiple serious health conditions. Realizing her mother couldn't provide the level of care he needed on her own, and living out of town, Joyce had to rely on professional caregivers to support her family. Together, Bob and Joyce deeply understand the emotional complexities and role reversals that come with becoming a care provider for a parent. Their personal experiences fuel their passion for helping families navigate these difficult transitions with empathy, dignity, and trust.














