We appreciate Priscilla who is coming to our home in Roanoke. She engages with our Grandfather and encourages him to interact, this is critical for him with his condition. This helps his mood later in the day and his sense of well being.
When Chris and Betsy Head opened their first franchised office of Home Instead Senior Care in Roanoke, VA in 2001, it was Betsy who worked in the business. Initially she did everything but billing and payroll, which fell to her husband, Chris. Having a background in campus ministry, Betsy saw the business from the beginning as a ministry opportunity to the seniors and their families throughout the Roanoke Valley. She holds a Bachelor's Degree in Music Therapy from the University of Georgia and a Master of Divinity Degree from The Southern Baptist Theological Seminary. Her first career position was as the Baptist Campus Minister at Longwood College and Hampden-Sydney College in Farmville, VA. When the couple moved to Roanoke in 1996 to follow Chris's job with Xerox Corporation, Betsy returned to campus ministry at Roanoke College. In 2000 Chris and Betsy began to look for a new career direction that would allow Chris to be at home more, and not be gone so much on business. The couple had 3 children by now, and wanted to spend more time together as a family. When they found Home Instead Senior Care, they knew they had found what they both were looking for. It took 2 years to hire Chris away from Xerox, but by then their company was thriving!
Betsy knows what it means to worry about aging parents. Her own mother, now in her 90's, has been a real inspiration for Betsy, but also a challenge, as they have grappled with knowing when to lay down the keys, what to do about incontinence management, how to negotiate doctor's visits from far away, and concerns about safety, falls, and nutritional support. Betsy says, "My passion is to make sure our Home Instead staff and CAREGivers care for every client we serve as it if were my own mother. I'm so glad that my mom has a Home Instead CAREGiver with her several days a week, because it gives me peace of mind, from 500 miles away, that she is getting the care she needs, and I can simply be her daughter when I phone or visit. I want that for all of our clients and their families!"
Chris Head truly has a servant's heart when it comes to the seniors in our community and their families. Having grown up in a large, extended family that was almost clannish in their closeness, Chris was taught from infancy to respect and honor his elders. He watched his grandmother grapple with dementia and learned how devastating that disease can be.
In 2001 Chris and Betsy purchased their first Home Instead Senior Care franchise in Roanoke, Va. He saw the opportunity as a great business concept, but more than that, as a wonderful way to impact his community and change lives. With a strong entrepreneural drive, and a background in both ministry and business, as well as a Bachelor's Degree from the University of Georgia in Music Education, Chris brings a very diverse background to his business ownership.
In 2011, ten years after the purchase of that first franchise territory, Chris was asked to run for office, and was elected as a member of the Virginia House of Delegates serving the 17th district. In this capacity, Chris has taken his passion for serving seniors and his understanding of the complexities of owning a small business, along with his knowledge of the homecare industry, and has become a dynamic member of Virginia's General Assembly. Chris uses his diverse background to advocate for seniors all across the Commonwealth of Virginia.
Michelle has overseen the entire operation of Home Instead Senior Care in Roanoke and Lynchburg since 2009. Together with her talented staff, she works tirelessly to ensure that Home Instead clients receive the best possible care with every CAREGiver visit. She provides leadership and management of all departments including finance, staffing, human resources, client services, and marketing and is responsible for overall profitability and achievement of operational goals. Michelle indeed has a servant’s heart and a real passion for helping our clients and their families.
Kim has been with Home Instead Senior Care since 2009. Kim provides leadership and management of the HR Department, focusing on operational efficiency by managing the outcomes of the department's activities. As the Human Resources Manager, Kim is responsible for the hiring, training, and supervision of our recruitment and training staff, our nursing staff, and also oversees the day to day operations of our Lynchburg office. “I love working for Home Instead Senior Care because I truly feel like we make a difference every day!”
Krista hails from the Lynchburg area. She holds a degree in Psychology from JMU and has worked in the Human Services field providing direct care, case management, and supervision. In 2000 Krista relocated with her husband to the Outer Banks of NC where she worked in real estate and property management for 15 years. They returned in 2015 as Krista's father had a stroke and the couple wanted to be closer to home to help provide care. After attending a Fearless Caregiver conference at Lynchburg College in early 2015, gathering information about potential services for her father, Krista said, "I met some amazing ladies who worked for Home Instead, and I knew that's where I wanted to spend my days, making a difference in the lives of others...Home Instead has become another 'home' for me, and I am blessed every day to work here!"
Vickie Meeks Miller is a married mother of two who enjoys spending time with her family. She is a Roanoke, Virginia native, a graduate of Old Dominion University with degrees in Public Relations and Management, and is also a Certified Dementia Practitioner. Vickie resided in Washington, DC for many years before returning to Roanoke to promote and market her beloved hometown as a tourism and destination professional. Caring for others has always been important to Vickie, and she has cared for many seniors over the years. It is this heart for CAREGiving that led Vickie to Home Instead to train competent CAREGivers who are the face of the company. Vickie states that "it is so rewarding to be a resource to CAREGivers and provide them with instruction and the tools necessary to provide expert care, enhancing the lives of countless seniors, as well as providing peace of mind to their families".
Bette has been in the home health care industry for over a decade. She came to Home Instead Senior Care in 2012. In her capacity as a Personal Care Coordinator, Bette provides assessments and case management of clients that require personal care. She meets with new clients to develop an initial plan of care and also with established clients to monitor their routine care plan. Bette also provides the hands-on personal care portion of CAREGiver training. She has three adult sons and is also a dog breeder. “My love for seniors is one of the joys of my life.”
Scott brings a depth of knowledge to the position of Marketing Services Manager. He came to Home Instead in 2005 as a CAREGiver, having served as a family caregiver to his mother. Scott has served in various roles over time with Home Instead including quality assurance and acting as a liaison between Home Instead and referral providers. In addition to his current position as Marketing Services Manager, Scott is also a member of the Leadership Team. In conjunction with franchise leadership, he develops sales and marketing plans and focuses on meeting, or exceeding, established goals. During care consultations, Scott strives to determine each client’s specific needs and then creates a tailored service plan to ensure high-quality care. Scott manages the activities of the Admissions Coordinator, two Marketing & Admissions Coordinators, and the Administrative Assistant position in the Roanoke office. His knowledge of senior resources is comprehensive and almost as big as his heart!
Lynne Latino brings wisdom and discipline to the position of Client Services Manager. She has a rich history of service with our company, having served in 2009 and 2010 as a Companion and Personal CAREGiver. Lynne left us late in 2010 to serve as a caregiver to her own family. After several years she returned to Home Instead and is now our Client Services Manager and a member of the Leadership Team. Lynne manages two Client Care Coordinators, one in Roanoke and also one in Lynchburg, Virginia. Lynne conducts care consultations and performs quality assurance visits to provide the best care to clients. She maintains open lines of communication with clients, their families, CAREGivers, and the scheduling and marketing departments. In Lynne's own words, "I dedicate my efforts to helping our clients receive the quality care that Home Instead offers to the seniors in our community."
Mary started with Home Instead Senior Care as a Staffing Coordinator and continues to aid seniors in her new role as Client Services Coordinator. Originally from Roanoke, Mary received a degree in Biology from Coastal Carolina University in South Carolina. She provides extensive interaction with clients and families and is responsible for client satisfaction and retention by executing quality assurance visits and maintaining accurate documentation. Mary is married and has one beautiful daughter. She is very passionate about helping seniors and their families!
Stephanie manages our Staffing Department and is a member of the Leadership Team. She oversees Home Instead's Staff Coordinators whose primary responsibilities are matching qualified CAREGivers with clients and scheduling all shift assignments per company standards and protocols. Stephanie joined our team in 2007. "The thing I love the most about my job is knowing that I am helping the seniors in my community to stay in their homes. I enjoy spending my free time with my four children, going to their games and school events."
Cynthia Shockley, in her position as a Staff Coordinator, loves helping to ensure clients have the best care possible. She has personal experience serving as a CAREGiver for her mother and knows how vital it is to match the right CAREGiver with the right client. Cynthia started with Home Instead Senior Care in 2016 as an Administrative Assistant. Her skills and welcoming nature provided her the opportunity to move into the Staff Coordinator position in the fall of 2017. "The best parts of my job are meeting new people, helping others, and making people happy."
A local of Botetourt County, Zach Dove is a new member of
the Home Instead Senior Care Family. Joining the team as a Staff Coordinator,
Zach came to Home Instead because he enjoys helping people and impacting his
community. His previous experiences as an Assistant Manager at Goodwill have
given him a heart for service and he hopes to connect caregivers with clients
to ensure the best experience for everyone. Zach’s passions include his two
dogs, his faith, his family, and his wife.
Christina Fitzgerald is our
energetic Administrative Assistant and loves making sure that there
is a friendly voice on the other end of the phone when you call at our
Roanoke location. She has always had the heart for caring. What better office
could I work for other than here at Home Instead? There is a
great staff, dedicated CareGivers, and wonderful clients! Christina dedicates herself to learning the ropes and will certainly flourish here at Home Instead.
Lenda assists the General Manager in her day to day activities. She oversees the billing department and loves her interaction with our clients! Lenda's passions are her family, her church and her job at Home Instead. Lenda teaches Sunday school and has traveled to Cambodia on a missions trip to work in an orphanage. “I am blessed to be a part of this team, staff, and CAREGivers, who admire and love our seniors.”
In her role, Liz provides administrative and clerical support to the franchise owners, Chris and Betsy Head. She arranges travel, schedules meetings, books speaking engagements, records meeting discussions, and meets with special interest groups or individuals as a surrogate. Liz also manages our social media and websites. The staff that works here are wonderful people who are always willing to listen.
Home Instead offers free monthly newsletters with tips and advice for caregivers of elderly loved ones.
Each Home Instead Senior Care franchise is independently owned and operated.