Roanoke (Change Location)

Home Instead History & Mission

For nearly three decades, Home Instead has delivered compassionate, high-quality care to seniors around the globe.
home instead vehicle outside of a church in roanoke, virginia

To Us, It’s Personal®

Our founders, Paul and Lori Hogan, launched Home Instead in 1994 to provide care to Paul’s 90-year-old grandmother. Remarkably, after she began receiving personalized, in-home care that allowed her to age safely in the place she loved most – the family home – Grandma Manhart thrived for an additional decade!

That’s why, to us, senior care is personal. We’re passionate about expanding the world’s capacity to care.

An aging woman smiling as she enjoys the piano at home.