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​​​​​​​​​​​​ Photo of Paul Hogan

Paul Hogan, Co-Founder & Chairman

When Paul Hogan and his wife Lori founded Home Instead Senior Care® in 1994, they ran the business from Paul’s mother’s dining room table. Things have changed a little since then.

Today, Home Instead Senior Care is the largest senior care organization in the world. The Home Instead Senior Care network includes more than 1,000 franchise offices in 12 global markets. As chairman, Paul advocates for the senior care industry and the Home Instead Senior Care brand.

Paul is a founding board member of the Home Care Association of America and the Home Instead Senior Care Foundation, an organization providing financial support to nonprofits dedicated to improving quality of life for seniors. He was also a founding member of the Nebraska chapter of the Entrepreneurs’ Organization. In 2000, Paul was named Entrepreneur of the Year by the Nebraska Center for Entrepreneurship.

In 2005, Paul served as a delegate to the White House Conference on Aging. He was named Entrepreneur of the Year in 2006 by the International Franchise Association in recognition of his contribution to franchising.

Paul and Lori received the “E” Award from the U.S. Department of Commerce in May 2008 for their work exporting the home care business concept globally. This award is one of the highest honors the federal government presents to individuals, firms or organizations that make a significant contribution to American exports. The award was presented at a White House ceremony with President George W. Bush.

In 2009, the Hogans entered into a partnership with the University of Nebraska Medical Center to serve as anchor donors for the Home Instead Center for Successful Aging, a hub of medical services, education, activities and research dedicated to seniors located on the UNMC campus in Omaha.

Paul and Lori co-authored Stages of Senior Care (McGraw-Hill) in 2009 to help seniors and their families make informed decisions about the senior care options available today. The book is a USA Today Bestseller; all proceeds from sale of the book go to the Home Instead Senior Care Foundation.

Paul joined the World Economic Forum Global Agenda Council on Ageing in 2010 and currently serves as vice chairman. Home Instead Senior Care is also a member of the World Economic Forum as a Global Growth Company Partner.

Major media outlets frequently turn to Paul as an expert on franchising and aging issues. He has been interviewed by The Wall Street Journal, The New York Times, TIME magazine, National Public Radio, ABC World News with Diane Sawyer, CNBC and AARP The Magazine.

Paul and Lori have four children.

​​ Photo of Lori Hogan

Lori Hogan, Co-Founder

Lori Hogan and her husband Paul founded Home Instead Senior Care in 1994. The company started as a small business operated from Paul’s mother’s dining room table and is now the largest senior care organization in the world. Lori focuses her work on bettering the lives of the Home Instead Senior Care network’s 65,000 CAREGiversSM.

Lori is a University of Nebraska at Omaha graduate and a former Miss Nebraska USA. She serves on the boards of the Nebraska Family Alliance, the Nebraska State Chamber of Commerce, the Home Instead Senior Care Foundation, the Broadway Dreams Foundation and the Home Instead Center for Successful Aging Advisory Board.

Lori is chairman on the American Heart Association Sweethearts, a leadership program for high school-age women. She is a past board member of the Omaha Chamber of Commerce. She was presented with the “Successful Business Woman Award” by the Omaha Downtown Chapter of American Business Women’s Association in 2004.

Lori and Paul received the “E” Award from the Department of Commerce in May 2008 to recognize their success in exporting their home care business concept to other countries through the Home Instead Senior Care franchise network. This award is one of the highest honors the federal government presents to individuals, firms or organizations that make a significant contribution to American exports. It was presented at a White House ceremony with President George W. Bush.

In 2009, the Hogans entered into a partnership with the University of Nebraska Medical Center to serve as anchor donors for the Home Instead Center for Successful Aging, a hub of medical services, education, activities and research dedicated to seniors located on the UNMC campus in Omaha.

Paul and Lori co-authored Stages of Senior Care (McGraw-Hill) in 2009 to help seniors and their families make informed decisions about the senior care options available today. The book is a USA Today Bestseller. Lori also authored Strength for the Moment (Image Books, a division of Random House, Inc.), a book to encourage and celebrate caregivers. The proceeds from both books go to the Home Instead Senior Care Foundation.

Lori and Paul have four children.

​​ Photo of Jeff Huber

Jeff Huber, President and CEO

As president and CEO of Home Instead, Inc., Jeff Huber oversees strategic planning and advocacy for the Home Instead Senior Care network; provides leadership on key initiatives; and manages the day-to-day operations of the Global Headquarters. The Global Headquarters has been named one of Omaha’s “Best Places to Work” for the past nine years.

Jeff joined Home Instead, Inc. in 1998 as franchise development manager when the company had just 125 franchise offices. Today, the Home Instead Senior Care network includes more than 1,000 franchises throughout the United States and 12 other countries. He previously served as chief administrative officer, chief development officer and vice president of franchise development before assuming his current role as president.

Jeff graduated magna cum laude from the Creighton University School of Law and summa cum laude from Creighton University. Jeff practiced law for four years, including two years as a law clerk for a United States District Court judge.

“It is an honor to be associated with an organization that not only enhances the lives of individuals, but also steps up to the challenges of a global aging society,” he says. “Home Instead Senior Care is the right company to identify solutions to the sociological challenges that lie ahead, and I am proud to be a part of it.”

Photo of Dave Banark 

Dave Banark, Chief Operating Officer – U.S. and Canada​

As chief operating officer for the United States and Canada, Dave Banark oversees operations for our corporate-owned franchise offices, as well as franchise support and training functions for the Home Instead Senior Care® network. Dave joined the organization in 1998 as general manager of the first Home Instead Senior Care franchise office in Omaha, Nebraska. He served as vice president of Franchise Support in 2004 before assuming his current role in January 2012.

Before joining Home Instead, Inc., Dave worked at Metro Medical Transportation in Omaha — an experience that taught him the challenges of operating a service business in a highly competitive environment. Dave sees a bright future for Home Instead Senior Care, thanks to its services and its people.

"Home Instead Senior Care has a strong culture of people who are passionate about serving seniors across North America and around the world."

​​ Photo of Jesse Brumbach 

Jessie Brumbach, Chief Brand Officer​​

Jessie Brumbach, chief brand officer, oversees the Marketing, Public Relations and Communications departments. Jessie is also responsible for the company’s collaborative efforts to engage Home Instead CAREGivers and develop programs and services to enhance the lives of aging adults and their families.

Jessie joined Home Instead, Inc. in 2007 as marketing director and served as vice president of Marketing from 2012 to 2014. Before that, Jessie worked in a variety of marketing, advertising and sales roles at Cox Communications, Universal Pictures, MGM, the Hollywood Bowl and Los Angeles Philharmonic. Jessie feels honored to be a part of the Home Instead Senior Care family.

“With the upcoming increase in the aging population, the service we provide will continue to be in demand across the globe.”

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Photo of Jisella Dolan 

Jisella Dolan, Chief Advocacy Officer

Jisella Dolan, chief advocacy officer, leads the Advocacy division, which includes the Standards, Legal, Government Affairs and Thought Leadership departments. These departments are dedicated to advocating for aging adults and their families, ensuring a consistent quality care experience, protecting the integrity of the Home Instead Senior Care brand and shaping and influencing home care policy around the world.

Jisella started her career with Home Instead, Inc. in 2007 as the company's first general counsel. Before that, Jisella was a partner with a national law firm. She graduated from the University of Nebraska's College of Law and was a member of Order of the Coif, the Nebraska Law Review and Phi Beta Kappa.

"I'm honored to work for a company whose mission is to serve others and care for our aging adults. Knowing that I’m helping improve people's lives is a blessing — one that each of us at Home Instead Senior Care has the opportunity to experience."


Photo of John Hogan 

John Hogan, Chief Development Officer

John Hogan, chief development officer, leads a team focused on new franchise sales, franchise transfer sales and growth optimization within the network. John started his career with the Home Instead Senior Care network in 1995 as manager of the Omaha franchise office, which was the company's only franchise at the time. Since then, John has served as franchise training manager, vice president of Operations and vice president for Training and Technology.

John owned and operated a Merry Maids franchise in Atlanta in the early 1990s. While he has believed in Home Instead Senior Care and its services from the beginning, John feels there's more to the company's phenomenal success.

"Our business is all about people — top to bottom and side to side — and the relationships throughout the Home Instead Senior Care network are key to our success."

Photo of Corey M. WattonCorey M. Watton, CPA, Chief Financial Officer

As chief financial officer, Corey Watton oversees company accounting and finance practices, financial statements, budget preparation and all other compliance matters. Corey directs financial strategies with respect to company growth, operational efficiencies and treasury management. Corey also oversees Human Resources and Project Management at Home Instead, Inc.

Corey joined Home Instead, Inc. as director of finance in 2009 before transitioning to chief financial officer in 2012. He earned a bachelor’s degree from the University of Nebraska-Lincoln and has been a certified public accountant in the State of Nebraska since 1998.

"I have never seen a company where everyone works together so well,” Corey said. “The best part is economic success comes second to our mission — we truly want seniors to have the highest possible quality of life by remaining in their homes as long as possible.”

​​ Photo of Roger Baumgart

Roger Baumgart, Executive Director of the Home Instead Senior Care Foundation​

As executive director of the Home Instead Senior Care Foundation, Roger Baumgart provides strategic leadership for the Foundation. Before transitioning into his current role, Roger held various positions at Home Instead, Inc., including vice president of Franchise Support, senior vice president, chief operating officer, and president and CEO.  

Roger brings small business, entrepreneurial and franchise experience to his work, having learned franchising during a five-year stint with Mail Boxes Etc. Roger served as vice president of Operations for a Midwest grocery store chain. He also owned and operated an Omaha grocery store and was president of the Nebraska Retail Grocers Association.

Photo of Mike Boyer

Mike Boyer, Vice President of International Operations

As vice president of International Operations, Mike Boyer leads a team responsible for international franchise development and international business development of Home Instead Senior Care, Inc., which has the largest global presence of any senior care company in the world. Currently, Home Instead Senior Care, Inc. serves seniors from over 450 offices in markets including Australia, China, Finland, Germany, Ireland, Italy, Japan, the Netherlands, Quebec, Switzerland and the United Kingdom.

Before joining the organization, Mike held senior positions in sectors ranging from healthcare to international media and philanthropy. He has written extensively on international affairs for numerous publications and has appeared as an expert commentator on media outlets around the world. Mike earned a bachelor’s degree from Colorado College and a master’s degree from the London School of Economics.

Photo of Jim Hood

Jim Hood, Vice President of Technology

Jim Hood, vice president of Information Technology, had more than 15 years of experience in information technology and software development when he joined Home Instead, Inc. After earning a bachelor’s degree from St. Louis University, Jim spent most of his career driving business outcomes through software application and digital solutions. Jim worked with global enterprises as a consultant to accomplish these goals at massive scale.

Through his consulting work, Jim discovered Home Instead Senior Care. Now, Jim leads the Information Technology department, providing technical support and services to the franchise network. He also works with the executive team to deliver a vision for innovative technologies that support the company’s mission and strategic intent to change the face of aging.


Photo of David Weigelt

David Weigelt, Vice President of Innovation

David Weigelt, vice president of Innovation, is committed to change the face of aging. His team of innovators brings valuable ideas to market so the Home Instead Senior Care franchise system can uphold its reputation as the best home care company in the world.

Before joining Home Instead, Inc., David served as president and CEO of Immersion Active, a digital marketing agency that helps brands market to the 50-plus age group. David founded Immersion Active in 1998. Since then, it has recorded more than $1.5 billion in online transactions.

David is the author of several publications and has spoken nationally and internationally on innovation and marketing to boomers and seniors. He was a founding board member of the International Mature Marketing Network and is an active member of The Society, an international group of thought leaders on aging.


Photo of Mary Alexander

Mary Alexander, Vice President of Strategic Partnerships and Healthcare Integration

Mary Alexander, vice president of strategic partnerships and health care integration, and her team build relationships with business and health care organizations to develop cutting-edge solutions that change the face of aging. A senior care advocate, Mary represents the Home Instead Senior Care network at conferences and meetings throughout North America and frequently speaks on senior care.

She is a member of the American Society on Aging’s Business Forum on Aging, a Certified Senior Advisor and a frequent content contributor to CaregiverStress.com.

Mary joined Home Instead, Inc. in 2003 after seeing the impact of companionship and caregiving in her grandmother’s life. She continues to draw inspiration from her grandmother, mother and father’s aging experiences. Mary has a passion for helping families with aging loved ones understand the options available to them.


Photo of Vicki Castleman

Vicki Castleman, Vice President of Performance Solutions

As vice president of Performance Solutions, Vicki Castleman leads the Learning Development, Leadership Development and operational expert teams. Performance Solutions exists to simplify and optimize franchise operations. Before her current role, Vicki served as managing director for the corporate-owned franchises. Vicki earned her bachelor’s degree from Northwest Missouri State University.

Vicki joined Home Instead, Inc. in 2009 after her mother became a CAREGiver for a local franchise office. Her mother’s career as a CAREGiver inspired Vicki to learn more about the Home Instead Senior Care mission. Intrigued by the company and its mission, Vicki embarked on a new journey after spending 17 years in the credit card industry.
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