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Home Instead Senior Care Wins Ultimate Canadian Franchising Award of Excellence

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​​​(Toronto, ON) April 12, 2013 - Home Instead Senior Care®, the world's trusted provider of companionship, Alzheimer's and home care for seniors, has been awarded the highest prize of excellence by the Canadian Franchise Association (CFA).

The leading provider of non-medical in-home care services for seniors has established itself across the country with its mission to enable Canadian seniors to live happy, healthy, and independent lives in their homes. This success has now been nationally recognized as Home Instead Senior Care was the Grand Prize winner of the 2013 CFA Awards of Excellence in Franchising and Gold Winner in the Category of Non-Traditional Franchise Systems – Mature/Established.

"We are very honoured that as an organization we have been recognized with this outstanding award," said Jeff Huber, President of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. "Our franchisees and their CAREGiversSM provide an extraordinary level of care to Canadian seniors and they bring passion and commitment to changing the face of ageing across Canada."

"Some see challenges serving Canada’s ageing population, but Home Instead Senior Care is an organization that truly sees great promise," he added.

Home Instead Senior Care is growing rapidly across Canada, with 32 locally-owned franchises, employing thousands of caregivers. Franchise opportunities across the country are available as well as a master franchise partnership in Quebec.

Home Instead Senior Care franchisees provide outstanding care for Canadians living with Alzheimer’s disease. Currently, 500,000 Canadians have Alzheimer’s disease or a related dementia and within a generation that number is expected to more than double. Canadian franchisees provide free Alzheimer’s family caregiver training workshops and extensive resources. For more information please visit:​

About the CFA Awards

Open exclusively to CFA Franchise System members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising recognize excellence in franchise operations. Winning systems must demonstrate a dedication to superior franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications. The Award was presented April 8, 2013 during a gala awards presentation dinner at the 22nd annual CFA National Convention in Montréal, Quebec.

The winning franchise systems are decided based on the results of a survey completed by CFA member franchisors and franchisees about their experiences with their franchise system. Considered the ultimate prize in Canadian franchising, the are given annually to franchise systems that have demonstrated the CFA Awards of Excellence in Franchising strongest, most mutually rewarding relationships with its franchisees.

"The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are honoured to present the awards to this year’s winners," says Lorraine McLachlan, CFA President and Chief Executive Officer. "A solid relationship between franchisor and franchisee is vital to the system’s success and Home Instead Senior Care’s results demonstrate that they offer outstanding support to their franchisees."

Home Instead Senior Care was also honoured as a recipient of the Franchisees’ Choice designation. The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. In order to qualify for this designation, a minimum of 10% of a brand’s franchisees must participate. In many cases, franchisee responses were significantly higher.

About Home Instead Senior Care

Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's leading provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care franchise offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network’s groundbreaking Alzheimer’s disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

About the Canadian Franchise Association (CFA)

With almost 550 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the national voice for franchising in Canada and works with all levels of government to ensure the development of industry-made solutions. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, visit

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