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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Bob and Kathryn, Franchise Owners

Bob and Kathryn

Franchise Owners

Home Instead Senior Care has been serving the greater Fayetteville area since 2006. Bob and Kathryn McCarthy became the new owners in December 2015, purchasing the business from its original owners.

Together, Bob and Kathryn (aka Bobkat) bring a strong set of complimentary skills and experience to Home Instead Senior Care. Bob is well versed in business, having been a Vice President for two Fortune 500 companies and Kathryn has been a licensed physical therapist for over 20 years. Both of them are active in the business – don't be surprised if one of them answers your phone call or is manning the front desk when you visit the office!

Bob and Kathryn are the proud parents of two girls who are both now in college. In his spare time Bob likes to fly airplanes, while Kathryn enjoys reading and traveling to visit friends and family.

Together Bob and Kathryn are committed to making sure Home Instead Senior Care continues to be a trusted community partner, providing the excellent level of care that our community's seniors and their families expect and deserve.

Elvis, Company Mascot


Company Mascot

Elvis is in charge of comedic relief and keeping a smile on everyone's face! He can often be found wandering the office looking for attention and any food scraps that found their way to the floor.

Fun facts about Elvis: He is a talented little fellow who knows many tricks! He can stand, spin, and rings a bell when he needs to go outside.

Sue, General Manager


General Manager

Sue handles the daily operations of Home Instead's office. She enjoys working closely with seniors and CAREGivers alike to ensure exceptional services for clients and happy employees. She completes a variety of tasks that keep the office running like a well-oiled machine!

Fun facts about Sue: At one point, Sue lived in Costa Rica for over a year! She owns two Brittany Spaniel dogs, and she is the proud grandmother of 6 grandkids.

Corina, R.N.



Corina ensures that excellent care is provided to our clients. Corina visits clients in their homes to update their plans of care, and she verifies that the care we are providing best meets their needs.

Fun facts about Corina: Corina enjoys cooking and gardening when she isn't spending time with her family.

Katie, Marketing Director


Marketing Director

Katie works in the community to raise awareness of resources available to seniors. She also speaks with families interested in home care for a love one and shares information about Home Instead's services. Katie enjoys engaging with those in the community to learn how she can best serve seniors in the area.

Fun Facts about Katie: Her favorite weekend activity is hiking with her husband and their dog. She also enjoys exercise and experimenting in the kitchen making healthy meals/snacks.

Kira, Marketing Specialist


Marketing Specialist

Kira speaks with prospective clients about services and creates marketing materials for use throughout the company. Most of all, Kira enjoys connecting with families in need of services so that they do not feel alone in the process of caring for the senior in their life.

Fun facts about Kira: She is a competitive equestrian who rides and teaches all along the East Coast. She also has a talent for walking on stilts.



Receptionist & After-Hours Phone Calls

Cierra makes sure that anyone who calls the office has a wonderful first impression of Home Instead! She addresses most incoming phone calls, and if you contact our office after-hours, you will often talk with Cierra.

Fun facts about Cierra: She is originally from Virginia, and one of her favorite places to travel to has been Germany. She also enjoys singing!

Nancy, Administration



Nancy's job requires her to use her multi-tasking skills frequently. She manages incoming calls to the office, welcomes and directs visitors, maintains the state of the office, and assists with billing tasks as needed. She loves meeting new people and making them feel welcome in our office.

Fun facts about Nancy: She has been inducted into the Blood Donor Hall of Fame, she used to be a belly dancer, and she enjoys riding motorcycles. But most of all, Nancy loves spending time with her 8 grandchildren.

Kimberly2020 web


HR Recruiter & Supervisor

Kimberley's job in our human resources department involves the hiring and training of our amazing CAREGivers. She loves being a part of the professional development of others and feels it's a joy to help CAREGivers learn different approaches to balancing work and life.

Fun facts about Kimberly: .

Leona, Scheduling Coordinator


Scheduling Coordinator

Leona helps find the best CAREGiver fit for each client. She loves talking to the clients because it reminds her that she is helping make a positive difference in their lives. She also enjoys providing a listening ear when a client or CAREGiver needs someone to talk to.

Fun facts about Leona: In her free time, Leona likes to go deer hunting. She even has a coon dog named Duke!

Joyce, Accounting Manager


Accounting Manager

Joyce handles all of the invoicing, billing, and payroll for the company. Her favorite aspect of the job is knowing that she is helping our clients by ensuring that business runs smoothly.

Fun facts about Joyce: She used to do all the cooking in her household, but Joyce has since trained and promoted her husband to Head Chef. She has also been white water rafting!‚Äč

Our Team

Your Home Instead team in Pinehurst, NC possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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