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Advisory Board

Steve Nooyen
Owner | We Care Senior Care, Inc.™ (dba Home Instead®)

In January 1997, Steve opened the first Home Instead franchise in Wisconsin — located in Green Bay. Steve has since opened or acquired 14 additional franchises, and his franchise group is now the largest holder of Home Instead franchises in North America. His franchises — through the work of over 1,200 employees in Wisconsin, Kentucky, Tennessee and Alabama — provide home care to the elderly. Steve describes his company as a “ministry in disguise as a for-profit.”

In 2013, Steve formed the We Care Senior Care Advisory Board to focus on big-picture, strategic opportunities for the company, and to provide advice and direction for the benefit of company management.

In addition to We Care Senior Care, Steve is actively involved with several nonprofits, including Wheelchair Whitetails™ (which he founded), Challenge the Outdoors™, Global Brigades/Eskala®, No Regrets Ministries™, Halftime™ and more. He describes his nonprofit activity as “ministries in disguise as nonprofits.”

Roger Baumgart
Chairman | Board of Home Instead CharitiesRoger_Baumgart.jpg

An integral part of the Advisory Board since its inception in 2013, Roger rose to CEO of Home Instead, Inc. and led its growth from fewer than 50 franchises to more than 600. He also helped expand it from a U.S. company to an international operation.

Roger was at the table for virtually every critical, early-stage entrepreneurial decision that paved the way to Home Instead becoming the leading provider of senior home care in the world. He now serves as executive director for the Home Instead Foundation and is a member of the Global Strategy Council. Roger has worked with Steve Nooyen (above) on several system-wide initiatives over the years, including FEC.

Pete Hietpas
Owner & President | PRN Healthcare®


PRN Healthcare is a professional healthcare staffing agency, specializing in staffing RNs, LPNs and CNAs. It serves as a resource and advocate for healthcare professionals, helping them find the perfect position, whether per diem, travel contract, local contract or permanent placement. PRN’s company culture is strongly supported by Christian values and activities, to remind us that our success provides us the opportunity to serve and give back to our communities.

With close to three decades of experience in the industry, Pete has refined PRN’s business model to reflect the highest level of care and professionalism for healthcare workers and facilities throughout the country. To supplement his core business, Pete purchased several competitors in strategic markets, acquired Valley Bay Therapy, and started PRN Home Health & Therapy in 2015.

Joe Toonen
Partner Emeritus | Grant Thornton®

Grant Thornton is one of the world’s leading organizations of independent audit, tax and advisory firms. It works closely with a broad range of dynamic publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations.

As a partner with Grant Thornton, Joe worked closely with Wisconsin companies across a variety of industries, primarily in manufacturing, distribution, and food and beverage. Joe’s business experience includes acting as the lead client service partner for numerous clients, as well as serving as the primary business advisor to CEOs and boards of directors.

Joe is the COO/CFO for PRN Home Health & Therapy, LLC, which focuses on home healthcare in Wisconsin, along with providing contact therapy at senior nursing facilities. Joe has served as a board member for the Fox Cities YMCA®, The Building for Kids® and the Appleton Education Foundation.

Jeff Strenger
Former President | Great Northern Corporation® — Laminations & Rollguard


Jeff is an experienced leader who possesses more than 30 years of experience in strategic planning, acquisitions, supply chain management, operations and sales.

Most recently, he served as president of Great Northern Laminations™ — a leading manufacturer of edge protection, with plants in Wisconsin, California, Oregon, Pennsylvania and Florida — and Great Northern Rollguard™ — the world's leading source for roll cradles (both are business units within Great Northern Corporation, based in Appleton, Wis.). Jeff held that position from 2012 to January 2021, at which point he retired from the industry.

Other companies Jeff has served include Ariens, Pierce Manufacturing and John Deere, among others.

Jeff has served on the steering committee for NEW Manufacturing Alliance and on the board for the Fox Cities YMCA, where he also volunteered for more than 25 years. Jeff’s experience also includes having been a sponsor and advisor for the Wisconsin Family Business Forum and an appointed member of the Appleton Planning Commission. He is a current board member for TriCity Glass®.

Mike Vander Zanden
President & CEO | Amerequip®


Located in Kiel, Wis., Amerequip provides engineering, manufacturing, paint and assembly services to original equipment manufacturers (OEM), including John Deere, CAT®, Mahindra®, McNeilus®, Ariens®, Briggs & Stratton®, Bobcat® and Toro®. These brands operate within the residential, commercial, turf, light construction and industrial markets.

Since 2010, Mike Vander Zanden has filled the role of president and chief executive officer of Amerequip Corporation. He has served Amerequip for 30 years in a variety of capacities, giving him a unique perspective on all facets of the business.

Possessing an industrial engineering degree from the University of Wisconsin–Stout, Mike is actively involved with numerous civic boards and regional non-governmental organizations (NGO).

Tim Temby
Founder | Uncommon Achievements, LLC™


Uncommon Achievements is a distinguished professional executive and business coaching firm, specializing in collaborating with business owners and executives to create relevant and dynamic strategic focal points. The company employs 80/20 tools to systematically identify and prioritize efforts and resources crucial for successful execution. Clients working with Uncommon Achievements consistently generate results that far exceed their best historical performance or that of industry peers. Its client portfolio spans privately held companies and several Fortune 200 corporations.

Tim is a seasoned leader with 30+ years of global business leadership experience. Prior to starting Uncommon Achievements, he served as an executive (group president, sector president, segment COO) for well-known organizations that include ITW®, Marmon® and Oshkosh Corporation®, and achieved record-setting growth and profit levels in highly diverse industries, such as industrial welding systems, cosmetic marketing tools and custom fire apparatus.

Tim has served as independent director for Vortex Optics and a number of nonprofit organizations, including United Way® Fox Cities, and the Boys and Girls Club of the Fox Valley®. He currently serves as treasurer for The Clark Lake Advancement Association in Door County and provides pro bono strategic planning services for several nonprofits.