To kick off its national partnership with Meals on Wheels America, Home Instead and it’s parent company, Honor, launched a fundraising campaign, matching all donations made to Meals on Wheels America between May 15 and 19, 2023 – donating $2 for every $1 raised, up to a $50,000 match. In total, the campaign raised $103,215 to support Meals on Wheels programs across the U.S.
Throughout 2023, Home Instead and Meals on Wheels America will further increase the impact the two organizations can have on aging adults in local communities through the Power of a Knock campaign. The campaign is designed to raise awareness and educate the public, both about issues of loneliness and isolation as well as the important programs Meals on Wheels America offers in support of critical social connection.
“Fostering a sense of connection for older adults is the heart of our business,” said Seth Sternberg, Honor co-founder and CEO. “Home Instead franchise owners and Care Professionals live this commitment every day. This partnership enables us to extend that commitment through the community programs and volunteers empowered by Meals on Wheels America.”
Honor and Home Instead are also committing an additional $90,000 to underwrite an inaugural volunteer award that will recognize the tremendous contributions of the individuals who bring the mission to life. The funding will support the local efforts of three winning volunteers’ Meals on Wheels organizations. In addition to national initiatives, many members of the Home Instead franchise network will support local Meals on Wheels programs across America through volunteering and other efforts.
The Surgeon General’s advisory recently issued a call for all sectors of society to act now to advance social connection. As organizations dedicated to caring for older adults, Home Instead and Meals on Wheels America are urging Americans to join the effort to end loneliness among this population and strengthen social connection throughout the community. The initiative supports several pillars outlined in the Surgeon General’s national strategy.
Home Instead franchises across the country will be taking over social media on July 11, National Cheer Up the Lonely Day, to showcase the Power of a Knock by sharing photos and stories of Meals on Wheels deliveries. Follow along on Facebook, Instagram, or Linkedin and share your Meals on Wheels delivery story with the hashtags: #CheerUptheLonelyDay #HomeInstead and #MealsOnWheels.