Sales and Marketing Director

Melbourne and Brevard County

Home Instead® Sales & Marketing Director Job DescriptionShape for K & H Home Health, LLC DBA Home Instead®

Do you enjoy Building Relationships to Drive Business Results? Are you dynamic, organized, growth-minded and a self-starter?

Home Instead,® the Nation's leading provider of non-medical in-home care, is looking for a successful sales-minded professional to join us in our mission to enhance the lives of aging adults and their families.

The Melbourne, Florida Franchise Office is locally owned and operated by a dedicated and compassionate team of professionals. Our mission is to provide a range of services that enable seniors to live happy, healthy and independent lives wherever they call home as they age with dignity, care and compassion.


The Sales & Marketing Director will be responsible for ensuring achievement of revenue objectives for the assigned territory. This exciting role will develop, manage, and maximize our referral relationships throughout Brevard County. Using your consultative sales and marketing approach leads are to be generated from a variety of sales and marketing activities. This self-motivated person will pursue and nurture new referral/community partnerships whilst maintaining and enhancing existing relationships with our referral partners. Home Instead® teams with sales force to maximize documentation reporting and measuring results on an ongoing basis.

Primary Responsibilities:

  • To reflect the core values of K & H Home Health, LLC DBA Home Instead®

  • To be responsible for researching and developing Referral Provider Network relationships and to produce referrals. To perform all phases of consultative sales process including preparation and documentation of cold calls, follow-up calls, diagnosis of referral source and client needs, recommendation of appropriate Home Instead® services and additional community resources.

  • To nurture and maintain existing referral and community relationships, including follow-up, as necessary.

  • To achieve inquiry generation objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, rehabilitation centers etc.

  • In conjunction with Home Instead® franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.

  • To develop and maintain knowledge of the Home Instead® brand.

  • To effectively present Home Instead® marketing materials and services to referral partners, including during 1:1 meetings, as well as planning, arranging and conducting formal In-Service group presentations to referral partners.

  • Using the Home Instead® Sales Force tracking system maintain accurate records of all sales, marketing and prospecting activities including sales calls; presentations; closed sales; and follow-up activities across Brevard County to maximize territory potential.

  • To develop a database of qualified leads from referrals through face-to-face cold calling on referral sources, email, text, telephone and website (social media platforms).

  • To conduct Service Inquiries and Care Consultations as needed following the consultative sales process.

  • Adhere to all company policies, procedures and business ethics codes.

  • Participate in and contribute to the development of educational programs offered to clients, prospects, and co-workers.

Secondary Responsibilities:

  • Conduct client/Care Pro introductions as needed

  • Participate in various Marketing and PR strategies including social media, google reviews

Education/Experience Requirements:

  • College degree required or equivalent work experience

  • Related business or sales experience (consultative sales a plus)

  • Must possess a valid driver’s license

Knowledge, skills, and Abilities:

  • Must understand and uphold the policies and procedures established by K & H Home Health, LLC DBA Home Instead®

  • Must demonstrate excellent oral and written communication skills and the ability to listen effectively

  • Must have the ability to work independently, maintain confidentiality of information and meet deadlines

  • Must have the ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making

  • Must demonstrate discretion, integrity, and fair-mindedness consistent with company standards, practices, policies, and procedures

  • Must have the ability to organize and prioritize daily, monthly, quarterly, and yearly work

  • Must have the ability to establish good working relationships with office colleagues, the franchise owner, clients, and the community

  • Must present a professional appearance and demeanor

  • Must have the ability to operate office equipment

  • Must have the ability to operate HISC technology systems

  • Must have computer skills and be proficient in Word and Excel

  • Must be able to work evenings or weekends as required

Each Home Instead franchise is independently owned and operated.

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