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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Betsy Head, Franchise Owner

Betsy Head, Franchise Owner

When Chris and Betsy Head opened their first franchised office of Home Instead Senior Care in Roanoke, VA in 2001, it was Betsy who worked in the business. Initially she did everything but billing and payroll, which fell to her husband, Chris. Having a background in campus ministry, Betsy saw the business from the beginning as a ministry opportunity to the seniors and their families throughout the Roanoke Valley. She holds a Bachelor's Degree in Music Therapy from the University of Georgia and a Master of Divinity Degree from The Southern Baptist Theological Seminary. Her first career position was as the Baptist Campus Minister at Longwood College and Hampden-Sydney College in Farmville, VA. When the couple moved to Roanoke in 1996 to follow Chris's job with Xerox Corporation, Betsy returned to campus ministry at Roanoke College. In 2000 Chris and Betsy began to look for a new career direction that would allow Chris to be at home more, and not be gone so much on business. The couple had 3 children by now, and wanted to spend more time together as a family. When they found Home Instead Senior Care, they knew they had found what they both were looking for. It took 2 years to hire Chris away from Xerox, but by then their company was thriving!

Betsy knows what it means to worry about aging parents. Her own mother, who lived to be 97, was a real inspiration for Betsy, but also a challenge, as they grappled with knowing when to lay down the keys, what to do about incontinence management, how to negotiate doctor's visits from far away, and concerns about safety, falls, and nutritional support. Betsy says, "My passion is to make sure our Home Instead staff and CAREGivers care for every client we serve as it if were my own mother. I'm so glad that my mom had a Home Instead CAREGiver with her over her last few years, because it gave me peace of mind, from 500 miles away, that she was getting the care and companionship she needed, and I could simply be her daughter when I would phone or visit. I want that for all of our clients and their families.

Abigail Head

Abby has been connected with Home Instead since the Roanoke office was opened in 2001. You could say she grew up in the business!​
Chris Head, Franchise Owner

Chris Head, Franchise Owner

Chris Head truly has a servant's heart when it comes to the seniors in our community and their families. Having grown up in a large, extended family that was almost clannish in their closeness, Chris was taught from infancy to respect and honor his elders. He watched his grandmother grapple with dementia and learned how devastating that disease can be.

In 2001 Chris and Betsy purchased their first Home Instead Senior Care franchise in Roanoke, Va. He saw the opportunity as a great business concept, but more than that, as a wonderful way to impact his community and change lives. With a strong entrepreneural ​drive, and a background in both ministry and business, as well as a Bachelor's Degree from the University of Georgia in Music Education, Chris brings a very diverse background to his business ownership.

In 2011, ten years after the purchase of that first franchise territory, Chris was asked to run for office, and was elected as a member of the Virginia House of Delegates serving the 17th district. In this capacity, Chris has taken his passion for serving seniors and his understanding of the complexities of owning a small business, along with his knowledge of the homecare industry, and has become a dynamic member of Virginia's General Assembly. Chris uses his diverse background to advocate for seniors all across the Commonwealth of Virginia.

Michelle Tait, General Manager

Michelle Tait, General Manager

Michelle has overseen the entire operation of Home Instead Senior Care in Roanoke and Lynchburg since 2009. Together with her talented staff, she works tirelessly to ensure that Home Instead clients receive the best possible care with every CAREGiver visit. She provides leadership and management of all departments including finance, staffing, human resources, client services, and marketing and is responsible for overall profitability and achievement of operational goals. Michelle indeed has a servant’s heart and a real passion for helping our clients and their families.
Scott Maxey, CDP, Marketing/Client Services Manager

Scott Maxey, CDP, Marketing/Client Services Manager

​​Scott brings a depth of knowledge to the position of Marketing Services Manager. He came to Home Instead in 2005 as a CAREGiver, having served as a family caregiver to his mother. Scott has served in various roles over time with Home Instead including quality assurance and acting as a liaison between Home Instead and referral providers. In addition to his current position as Marketing Services Manager, Scott is also a member of the Leadership Team. In conjunction with franchise leadership, he develops sales and marketing plans and focuses on meeting, or exceeding, established goals. During care consultations, Scott strives to determine each client’s specific needs and then creates a tailored service plan to ensure high-quality care. Scott manages the activities of the Admissions Coordinator, two Marketing & Admissions Coordinators, and the Administrative Assistant position in the Roanoke office. His knowledge of senior resources is comprehensive and almost as big as his heart!
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Kim Spinner, Human Resources Manager

​Kim has been with Home Instead Senior Care since 2009. Kim provides leadership and management of the HR Department, focusing on operational efficiency by managing the outcomes of the department's activities. As the Human Resources Manager, Kim is responsible for the hiring, training, and supervision of our recruitment and training staff, our nursing staff, and also oversees the day to day operations of our Lynchburg office. “I love working for Home Instead Senior Care because I truly feel like we make a difference every day!”
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Krista Templeton, Recruitment Coordinator

Krista hails from the Lynchburg area. She holds a degree in Psychology from JMU and has worked in the Human Services field providing direct care, case management, and supervision. In 2000 Krista relocated with her husband to the Outer Banks of NC where she worked in real estate and property management for 15 years. They returned in 2015 as Krista's father had a stroke and the couple wanted to be closer to home to help provide care. After attending a Fearless Caregiver conference at Lynchburg College in early 2015, gathering information about potential services for her father, Krista said, "I met some amazing ladies who worked for Home Instead, and I knew that's where I wanted to spend my days, making a difference in the lives of others...Home Instead has become another 'home' for me, and I am blessed every day to work here!"
Stephanie Hall, Staffing Services Manager

Stephanie Hall, Staffing Services Manager

Stephanie manages our Staffing Department and is a member of the Leadership Team. She oversees Home Instead's Staff Coordinators whose primary responsibilities are matching qualified CAREGivers with clients and scheduling all shift assignments per company standards and protocols. Stephanie joined our team in 2007. "The thing I love the most about my job is knowing that I am helping the seniors in my community to stay in their homes. I enjoy spending my free time with my four children, going to their games and school events."

Michele Crigger, Client Care Coordinator

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Zach Dove, Admissions Coordinator

A local of Botetourt County, Zach is our Admissions Coordinator for Roanoke and Lynchburg who joined us in 2018. He is the first point of contact for all new prospective clients and their families. Zach came to Home Instead because he enjoys helping people and positively impacting his community. Zach’s passions include his 4 animals, his wife, his faith, and mountain biking.

Terry Williams, RN, Personal Care Coordinator

Our Team

Your Home Instead team in Roanoke, VA possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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