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Home Care Benefit 

Personalized in-home care can help people age in place safely with dignity and independence. We provide our person-centered “home care” no matter where “home” is. From the family home to senior communities to rehab facilities and beyond, we are able to bring the care aging loved ones need to wherever they call home.
Home Instead Caregiver helps senior woman unload groceries from vehicle

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community

About Us

Meet Our Team

Geoffrey Moore - Owner

Geoffrey Moore, Owner

Geoffrey opened the Home Instead franchise that serves the western half of Cuyahoga County in December of 1998. From the very beginning it was apparent that Home Instead's service was destined to become a much-valued option for seniors. Back then, having a local, professional, and caring provider that enabled seniors to remain in their own homes was unique. Of course, the desire of seniors to remain in their own homes and be independent has not diminished over the last two decades. More than ever, seniors and their families appreciate the attention to detail, individualized Care Plans, superb matching of clients and CAREGivers, and the responsive office staff they've come to rely on through Home Instead.

Prior to opening the Home Instead offices, Geoffrey worked as a Special Administrative Assistant at Kendal at Oberlin, a Continuing Care Retirement Community. He holds an MBA (Specializing in Healthcare Administration) from Cleveland State University. He also earned a Certificate in Gerontological Studies while finishing the MBA program. He is a graduate of Capital University.

Shannon - Client Care Coordinator

Shannon, Recruitment & Engagement Coordinator

Shannon joined Home Instead Senior Care in 2006 after being a stay at home mother to her daughter. She developed a passion for helping seniors stay in their homes after witnessing the care her own family provided for her grandmother, who was diagnosed with Alzheimer's disease when she was just 60 years old. Shannon and her family enhanced the quality of life of Grandmother Glennie Bell for 13 years while she lived happily in her home with her husband Edward. This experience gave Shannon firsthand knowledge of the challenges families face when caring for a loved one. It is her hope that every family discovers that home care is often the best option for seniors. As our Recruitment & Engagement Coordinator, she is eager to share her personal and professional experience with people who have an interest in truly making a difference by enhancing the lives of our clients.

Cindy pic for website reduced size

Cindy, Client Care Coordinator

Cindy joined our team in the summer of 2019. For over 20 years, she has helped customers and clients enjoy positive service experiences. Cindy is key to achieving our mission: to change the face of aging by increasing our capacity to care. She meets with clients and family members to create Care Plans that will not only meet expectations but also enhance the lives of our seniors. She understands the challenges involved in arranging for home care and brings high-quality support to clients and those who love them as they navigate life's changes.
Kathy - Staff Nurse, Training

Kathy, Staff Nurse, Training

Kathy was born and raised in Cleveland and joined our team early in 2016. Prior to graduating nursing school, she was a Home Health Aide for 10 years. Relying on her background as a nurse in hospice care, Kathy helps create Care Plans for our clients and assures our quality via in-home visits and consultations with families. Additionally, she is involved with the initial and on-going training of our CAREGivers. A strong proponent of home care, Kathy’s commitment to our clients and CAREGivers is focused squarely on good outcomes. Through her knowledge, experience, and insight, we tailor our care such that our clients will remain in their homes for as long as they desire to stay.

Tom – Senior Marketing Director, Home Care Consultant

Tom, Senior Marketing Director, Home Care Consultant

Tom is a seasoned health care professional with over 33 years of experience that includes 24 years of exceptional service to the senior community in Northeast Ohio. As a Home Care Consultant and our Senior Marketing Director, he enjoys promoting Home Instead's ability to enhance the lives of aging adults. When Tom meets with clients, families, and our referral providers, he does so with the knowledge that Home Instead continually provides in-home care that exceeds their expectations. He is a senior advocate who loves to visit and spend time with his clients and their families. Tom has a business degree from Kent State University.

Anne - Administrative Assistant, Quality Assurance

Anne, Administrative Assistant, Quality Assurance

Anne joined Home Instead Senior Care in March of 2016. She works closely with our Client Care Coordinators to ensure that each client's Care Plan is understood and adhered to by our team. She is in regular communication with our clients, family members and our CAREGivers throughout the day. Anne enjoys learning about the unique needs of each client and then discussing the details with the CAREGivers with the goal of keeping our seniors safely in their homes. In addition, Anne works with clients and insurance providers to ensure the best outcomes when clients' long-term care insurance policies are involved.

Betty - On-Call Supervisor

Betty, On-Call Supervisor

Betty joined the Home Instead staff in 2018 because she felt a strong connection to our motto - “to us, it’s personal.” Betty brought her 40+ years of experience in the healthcare field, which includes Hospice and Home Care. She also has extensive experience as an after-hours service representative. Whether you call Home Instead during the evening hours or the middle of the night, Betty’s will be the friendly voice you hear. She’s always willing to help because, to her, it’s personal.

Lori - Lead Caregiver / Payroll Specialist

Lori, Client Billing / Payroll Specialist

Lori started a second career with Home Instead in 2010. She has held several different positions with our company, including caregiving, introducing CAREGivers to clients, and mentoring new CAREGivers. These days, she receives incoming calls or in-person visitors, handles employee payroll and assists with client invoicing.

She earned her MBA from Baldwin-Wallace University. She also holds a MS in Community Health and a BS in Education from Cleveland State University.

Our Team

Your Home Instead team in Parma, OH possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their CAREGivers.

When you or an elderly loved one is ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

Home Instead Caregiver wearing mask reading newspaper with senior man at home


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