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Home Instead History & Mission 

Proudly Serving Families in the Dallas Area since 1999

For over 25 years, Home Instead has delivered compassionate, high-quality care to seniors around the globe.
Home Instead Caregiver and senior woman smile while sitting together on bed at home

To Us, It’s Personal®

Our founders, Paul and Lori Hogan, launched Home Instead in 1994 to provide care to Paul’s 90-year-old grandmother. Remarkably, after she began receiving personalized, in-home care that allowed her to age safely in the place she loved most – the family home – Grandma Manhart thrived for an additional decade!

That’s why, to us, senior care is personal. We’re passionate about Enhancing the lives of Aging Adults and their Families®.

Senior woman happily playing piano at home

More than a Business: A Mission in Life

In the decades since Paul and Lori founded Home Instead, the company has expanded far beyond the city limits of Omaha, Nebraska. We now count more than 1,200 franchise locations globally – but we all share the same mission.

We live the mission with our CAREGivers, our staff and our community by:

  • Treating each other with dignity and respect
  • Encouraging and supporting each others’ growth
  • Building value in our service to others
  • Honoring God in all we do

When you choose Home Instead to help your family, you’re partnering with us on our mission to improve the lives of seniors (and their families) everywhere.

Serving Dallas Families since 1999

A trip to the bookstore for Dr. Nancy Oppenheimer-Marks changed everything.  It was there among the stacks of fiction she spotted a magazine cover touting Home Instead Senior Care and its franchising opportunities. 

At the time, she was an Associate Professor at Southwestern Medical School in Dallas, but the recent loss of her parents and changes to her job obligations had her thinking about her true calling in life. Watching her parents age had been difficult, and it reinforced the notion that both senior care and advocating for seniors were very important to her.  

She and her husband discussed the opportunity to buy the central Dallas franchise, and agreed it was the right thing for Nancy to do. She opened her Central Dallas location in 1999 and never looked back. 

Nancy’s passion for advocating and helping seniors and their loved ones make good decisions about their care has expanded over the years to include her office staff of seven and the numerous CAREGivers who take great pleasure in providing excellent care to each and every client. To us, it will always be personal. 

Two hands holding red heart