"I am continually struck by the professionalism, high level of caring and exemplary caregivers that I have met from Home Instead. My mom couldn't live without them, and neither could I.
Serving seniors has been a passion of mine since helping to care for my grandparents in the 1990's. I resonated with the personal nature of caring for a loved one, while trusting others to help when our family couldn't be there. In 2004, I was blessed with the opportunity to help others by being awarded the Home Instead Senior Care franchise in Rochester, New York. Our mission is to help seniors stay in their homes to age gracefully and with dignity, while maintaining a safe and loving environment.
Owning the Home Instead Senior Care franchise has been a perfect next step after a career in corporate America. After graduating from Rochester Institute of Technology, I became a CPA working at Price Waterhouse as a staff auditor and tax accountant. In 1985, I commenced a 30 year career at Xerox Corporation serving in several financial, operational and sales management roles. In 2009 I completed the certification program to become a Certified Senior Advisor.
"It is my privilege and honor to serve the seniors in our community." It is my hope and dream to help seniors age gracefully and safely at home with their loved ones.To me, it's personal.
Betty Jo has been a lifelong Caregiver, working for various agencies for over 30 years. She has worked with developmentally disabled, seniors with dementia and elderly with Parkinson’s disease. Over the past decade, she has been working as a scheduler, matching Caregivers to our clients. Betty Jo is a mother of 2 and a grandmother to 4 grandchildren. She is currently caring for her 102-year-old grandmother and her husband who has Parkinson's disease.
Jennifer joined our team in 2015. Previously she was the General Manager of the Home Instead Senior Care office in Nashville, TN. Prior to that, Jennifer spent 23 years at Lifetime Assistance serving the Rochester community as an Associate Director. Jennifer knows how important quality in home care is to the family. Jennifer cares for her grandmother who has dementia. Jennifer is passionate about connecting families with the resources and support that they need. Jennifer grew up in Western New York. She worked full-time while earning her Bachelor's degree in Psychology. She utilizes her 24 years of experience to make sure client and family expectations are exceeded.
Christine Sortino started with Home Instead Senior Care in October 2015 as a staff coordinator. She received her BS in Management from SUNY at Buffalo. She is a licensed LAH broker and a notary.
Previously, Christine worked at the Greece Chamber of Commerce. She developed relationships with chamber members and the community as an insurance broker.
Christine has a passion for helping others. Growing up, her grandmother lived with her family and she was very involved in helping with her. Currently, Christine is President of the Kiwanis Club of Greece. This is a service organization that is constantly giving back to the community.
Joining the company as Business Development Manager in the Spring of 2015, Lorie markets and promotes Home Instead Senior Care to grow all aspects of the business and increase our visibility in the community.Earning her Bachelors in Management/Marketing from SUNY Geneseo and a Masters in Management from Nazareth College, she has held positions in both inside and outside sales/partnered marketing roles for Advanced BioHealing (biologics), Smith & Nephew (wound care products) and her most recent role as Director of Business Development for Accelecare Wound Centers (Wound Center Management). She is also Past President for the American Marketing Association and Past President for Toastmasters. Currently she is a board member and Co-Chair for Webster Parks and Recreation.Lorie has been enriching the lives of seniors in communities in her personal life as a harpist where she performs at solo and ensemble events within Rochester and surrounding areas. Taking this position has been rewarding for her to combine several aspects of her background and experience while helping seniors age with dignity in the Rochester community.
Melissa Surridge started working with Home Instead Senior
Care in September of 2014 as a Caregiver. She then joined our office team as
Service Coordinator/Scheduler in March 2016. Melissa holds her BS is Business
Management and MSA in Accounting from the University of Phoenix, AZ.
Melissa previously worked at Catholic Family Center. Her
prior positions included Office Manager, Team Leader and Senior Job Developer
in the Refugee Department. She also held positions in the Finance department as
an Agency Contract Administrator, Financial Analyst, and Staff accountant.
Melissa adds a diverse amount of experience to the office team.
Melissa's true passion is to help those who are in
need. She brings compassion, empathy and understanding to the clients we
Gerry Meloni started as a CAREgiver with Home Instead Senior Care in August, 2012. She worked as a CAREgiver for three years and recently joined the office team as an Administrative Assistant. Gerry is helping with the hiring process by conducting phone interviews, gathering references, and scheduling formal interviews. Her experience as a CAREgiver is invaluable in this role.Gerry has over 35 years of experience. Her prior positions include Administrative Assistant, to the Director of Hillside Work-Scholarship Connection, Administrative Assistant to the Director of Driver Rehabilitation, at the El Sigl Center, and Administrative Assistant to a broker, at Connecticut Mutual Insurance. Gerry received a Professional Development Certificate, from St. John Fisher College, and has taken various courses from Monroe Community College.She has taught Religious Education for many years, volunteered for the Alzheimer’s Association, Girl Scout Leader, Cub Scout Den Mother, and is currently in her church choir.
Home Instead offers free monthly newsletters with tips and advice for caregivers of elderly loved ones.
Each Home Instead Senior Care franchise is independently owned and operated.