"I am continually struck by the professionalism, high level of caring and exemplary caregivers that I have met from Home Instead. My mom couldn't live without them, and neither could I.
Serving seniors has been a passion of mine since helping to care for my grandparents in the 1990's. I resonated with the personal nature of caring for a loved one, while trusting others to help when our family couldn't be there. In 2004, I was blessed with the opportunity to help others by being awarded the Home Instead Senior Care franchise in Rochester, New York. Our mission is to help seniors stay in their homes to age gracefully and with dignity, while maintaining a safe and loving environment.
Owning the Home Instead Senior Care franchise has been a perfect next step after a career in corporate America. After graduating from Rochester Institute of Technology, I became a CPA working at Price Waterhouse as a staff auditor and tax accountant. In 1985, I commenced a 30 year career at Xerox Corporation serving in several financial, operational and sales management roles. In 2009 I completed the certification program to become a Certified Senior Advisor.
"It is my privilege and honor to serve the seniors in our community." It is my hope and dream to help seniors age gracefully and safely at home with their loved ones.To me, it's personal.
Christine Sortino started with Home Instead Senior Care in October 2015 as a staff coordinator. She received her BS in Management from SUNY at Buffalo. She is a licensed LAH broker and a notary.
Previously, Christine worked at the Greece Chamber of Commerce. She developed relationships with chamber members and the community as an insurance broker.
Christine has a passion for helping others. Growing up, her grandmother lived with her family and she was very involved in helping with her. Currently, Christine is President of the Kiwanis Club of Greece. This is a service organization that is constantly giving back to the community.
Kim Ryan joined Home Instead Senior Care in August of 2017 as an executive assistant. She joined the team bringing 38+ years of manufacturing experience. Her prior role as a customer service manager serves as valuable experience in speaking with caregivers and clients.
Gerry Meloni started as a CAREgiver with Home Instead Senior Care in August, 2012. She worked as a CAREgiver for three years and recently joined the office team as an Administrative Assistant. Gerry is helping with the hiring process by conducting phone interviews, gathering references, and scheduling formal interviews. Her experience as a CAREgiver is invaluable in this role.Gerry has over 35 years of experience. Her prior positions include Administrative Assistant, to the Director of Hillside Work-Scholarship Connection, Administrative Assistant to the Director of Driver Rehabilitation, at the Al Sigl Center, and Administrative Assistant to a broker, at Connecticut Mutual Insurance. Gerry received a Professional Development Certificate, from St. John Fisher College, and has taken various courses from Monroe Community College.She has taught Religious Education for many years, volunteered for the Alzheimer’s Association, Girl Scout Leader, Cub Scout Den Mother, and is currently in her church choir.
Betty Jo has been a lifelong Caregiver, working for various agencies for over 30 years. She has worked with developmentally disabled, seniors with dementia and elderly with Parkinson’s disease. Over the past decade, she has worked as a scheduler, matching Caregivers to our clients and later became one of our Quality Care Managers.
Betty Jo is a mother of 2 and a grandmother to 4 grandchildren. She is currently caring for her 102-year-old grandmother and her husband who has Parkinson's disease.
Melissa Surridge started with Home Instead Senior Care in September of 2014 as a Caregiver. She then joined our office team as Service Coordinator/Scheduler, and is now a Quality Care Manager. Melissa holds her BS is Business Management and MSA in Accounting from the University of Phoenix, AZ.
Melissa previously worked at Catholic Family Center. Her
prior positions included Office Manager, Team Leader and Senior Job Developer
in the Refugee Department. She also held positions in the Finance department as
an Agency Contract Administrator, Financial Analyst, and Staff accountant.
Melissa adds a diverse amount of experience to the office team. Melissa's true passion is to help those who are in
need. She brings compassion, empathy and understanding to the clients we
Brenda Tea has a passion for serving, leading, and mentoring others. With a BS in Electrical Engineering and the International Federation Associate Coach Certification, she brings much experience to the company since 2018. Fun fact, she lived in China for 7 years, ran a non-profit serving orphans and gave leadership to mentoring programs in the business and international fields.
Brenda understands from both sides of caregiving, the family’s and caregiver, since her family member was a client first before she joined our company. Whether as a companion caregiver, Home Health Aide, then Scheduler and now Quality Care Manager, Brenda gives her whole heart to everything she does.
Jodi joined our team in September of 2018. Jodi has been a Registered Nurse from 25 years graduating from Roberts Wesleyan College with her BSN. She has worked for various home care agencies for 12 years. Working with elderly clients has become a true passion for her.
Marcia joined our team in October of 2017 to work as a Home Health Aide and later joined our office staff as an RN Field Supervisor. She was born and educated in Genesee County. She has enjoyed being a pediatric nurse and also worked with an MD in Greece for 7 years.
Additionally, Marcia worked in the hospital setting for 3 years and has also worked with special needs clients and geriatrics. She brings much lifelong learning to this position and adds a vibrant caring personality to the team.
Donna Schmidt joined Home Instead Senior care as the Compliance Manager in November 2018. She joins the team after a 34+ year career at Xerox Corporation with experiences in both operational and strategic roles. Donna received her MBA from the University of Rochester , Simon School of Business.
Donna has a history of being dedicated to helping others, especially Seniors.Donna is a bassoon player, and currently plays weekly with the Kodak Concert Band at Senior Living facilities throughout Monroe County. In addition, Donna plays with the Webster Village Band and is a member of their Board of Directors. When not playing music, Donna spends as much time as possible with her husband, her 2 grown sons and their families.
Joining the company as Business Development Manager in the Spring of 2015, Lorie markets and promotes Home Instead Senior Care to grow all aspects of the business and increase our visibility in the community.Earning her Bachelors in Management/Marketing from SUNY Geneseo and a Masters in Management from Nazareth College, she has held positions in both inside and outside sales/partnered marketing roles for Advanced BioHealing (biologics), Smith & Nephew (wound care products) and her most recent role as Director of Business Development for Accelecare Wound Centers (Wound Center Management). She is also Past President for the American Marketing Association and Past President for Toastmasters. Currently she is a board member and Co-Chair for Webster Parks and Recreation.Lorie has been enriching the lives of seniors in communities in her personal life as a harpist where she performs at solo and ensemble events within Rochester and surrounding areas. Taking this position has been rewarding for her to combine several aspects of her background and experience while helping seniors age with dignity in the Rochester community.
Kathy Graham comes from an extensive background in business management and joined the team at Home Instead Senior Care in July of 2018. She is proud to serve in the medical scheduler position and thrives on finding creative ways to help both our clients and our care givers.
When not working with our medical team, Kathy spends her time with her daughter and loves watching her grow and experience the world.
Terry started with Home Instead Senior Care as a caregiver in May of 2017. As of January 2018, she was promoted as the scheduler. Terry loves her position and is very passionate about what Home Instead Senior Care does for seniors and their families. Terry is a mother of two daughters and previously had a fully licensed day care for 10 years. She has cared for children for most of her life.
After caring for her aging mother and father, her interest shifted to wanting to care for the senior population. Terry is very compassionate and truly cares about others. She loves to help others enjoy their life to the fullest.
After serving in the high-tech industry for over 25 years, Patricia decided to transition her skills and knowledge to focus on empowering seniors to age with grace and dignity in comfort of their homes. Patricia’s experience in several large corporations spanned many functions, including information management, process improvement, service marketing and strategy, as well as project, process and program management. One of her proudest accomplishments was the development and management of a mentorship program for over 1,000 members of a non-profit organization with the mission “…to advance the personal and professional development of women… enabling each of us to attain our goals”.
A certified Lean Six Sigma Master Black Belt and registered Home Health Aide, Patricia joined Home Instead Senior Care in April 2019. Her focus is on team collaboration to standardize processes that support and extend the capabilities of our care givers to continue delivering the highest levels of performance in the industry.
Home Instead offers free monthly newsletters with tips and advice for caregivers of elderly loved ones.
Each Home Instead Senior Care franchise is independently owned and operated.