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Our Team

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​At Your Service 24/7 in Cedarburg, WI

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The need for in-home senior care services doesn't always arise between 8:00 a.m. and 5:00 p.m. on a weekday. That's why our team stands ready to serve you any day of the week, at any hour of the day or night. You can always reach us by phone to set up home care for a family member.

We have come together as a group of dedicated professionals to deliver a home care solution that meets your needs. We employ trained, screened and bonded CAREGivers (not pictured) to serve your family's senior loved one with compassion and devotion.​​​​​ 

Michele Oostdyk - General Manager

Michele Oostdyk - General Manager
A nursing veteran, Michele possesses associate and bachelor’s degrees in nursing, along with a master’s degree in management and a nursing home administrator license. She has 15+ years of medical home health and hospice experience. During that time, she started a hospice company, but Home Instead’s mission is what brought her back to the home care arena in 2017.

She said on her new chapter, “I had always been intrigued by home care and loved what the Home Instead name represents. Being here is such a blessing because it allows me to help seniors stay at home, where they are most comfortable.”

As General Manager, Michele’s key role is to energize CAREGivers and our administrative team to provide the highest level of care for our clients. Through her day-to-day leadership, she manages our administrative team, as well as overall CAREGiver recruitment and retention in Ozaukee and Washington Counties.

Within the community, Michele helps position Home Instead as an industry leader and a valuable resource for families with aging loved ones, in turn driving our client prospecting and acquisition strategies. As clients are identified, Michele and her team work closely with families to identify a care plan and the CAREGiver best suited to provide the highest level of care — all based on Love (v.).

At home, Michele leads an active lifestyle, including exercising, kayaking, biking, hiking, and spending time with her four children and seven grandchildren. She has been married to her husband, David, for 34+ years.

Donna Yellen - Home Care Consultant

Donna Yellen - Home Care Consultant

​As Home Care Consultant, Donna acts as an advocate for Home Instead by conducting in-home care consultations with new and potential clients, and then customizing a care plan to their unique life situations. Those care plans, in turn, are expertly matched with the best CAREGiver for the job, based on needs, personality types, availability, skills and more. She commented, “I am privileged to be able to assist seniors with finding ways to continue living a quality life — at home.”

Donna also establishes meaningful relationships with local referrers, such as rehab centers, nursing facilities and hospitals, and educates those potential partners about our services so that, together, we can better serve our growing senior population. She does all of this with Love (v.) in her heart; in fact, she believes that spreading love to others is the cornerstone of who we are and all we do at Home Instead.

Possessing a bachelor’s degree in social work from the University of Wisconsin Oshkosh, Donna has a long tenure in the senior care/health care industry. In her free time, she likes to shop, hike, vacation near the beach and volunteer. She and her husband, Mark, met in college and have been married for 23+ years; together, they have two children.


Pam Lidington - Recruitment & Engagement Manager

Pam Lidington - Recruitment & Engagement Manager

Pam had been employed by a partnering assisted-living facility in the area for years. Along the way, she had numerous positive experiences with the Home Instead team — so impactful that she decided to join our team! She commented, “The people here were always so friendly and warm. They actually say, ‘Good morning,’ around here!”

As Recruitment & Engagement Manager, Pam now seeks to attract other talent — skilled CAREGivers — who are aligned with our culture. Her primary responsibilities include recruiting and onboarding new CAREGivers. She also aids in CAREGiver retention by maintaining open lines of communication, listening to current CAREGivers’ concerns and creating solutions.

In successfully carrying out her day-to-day responsibilities, Pam indirectly affects our clients. Attracting the right CAREGivers and ensuring they’re set up for success means Home Instead can effectively provide the highest level of care for our senior clients. And Pam knows that is meaningful beyond measure, as clients are enabled to stay independent and at home. In fact, Pam’s personal motto is borrowed from George Eliot, “What do we live for if it is not to make life less difficult for each other?”

Pam is expertly suited for her role, as she holds an administration degree from the University of Wisconsin–La Crosse. She is also holds Certified Aging Services Professional status through North Texas University. In her free time, Pam plays both trumpet and drums for several local bands. Weather permitting, she can be found either riding her motorcycle or downhill skiing.

Kerri Kraemer - Lead Staff Coordinator

Kerri Kraemer - Lead Staff Coordinator
To Kerri, Love (v.) can be explained through her own personal acronym: Living Our Values Every Day. Sometimes that means having a meaningful conversation with a CAREGiver, crying with a client’s family member or listening to a client’s personal story from yesteryear. That’s exactly how Kerri conducts herself at Home Instead.

She said that, while her experience has always been in our industry, “There just aren’t a lot of jobs that come with the feeling that you’ve truly helped someone. We get to do that, and that is an amazing gift!” Kerri makes it her mission every day to help meet the care needs of our clients and, in doing so, ensure that seniors in our communities enjoy the independence and freedom of staying in their homes.

First, she goes to great lengths to understand each client’s customized care plan. Then, she matches the right CAREGiver to a specific client, accounting for care needs, personality types, location, availability and more. Kerri added, “I take great care to get to know each CAREGiver so that their strengths are known, their concerns heard and their experiences rewarding.” As a follow-up, Kerri stays abreast of each client’s care plan and daily manages each CAREGiver’s schedule so that success is sustained and relationships are maintained.

Kerri fills her free time with camping, crafting, reading, interior decorating, thrift/antique shopping, and spending time with her four children.

Alyssa Gutjahr - Staff Coordinator

Alyssa Gutjahr - Staff Coordinator
Alyssa commented on why she joined the Home Instead team, “I really feel like I am making a difference in people’s lives.” As Staff Coordinator, Alyssa is responsible for setting each CAREGiver up for success and, in doing so, ensures that each client receives quality attention and care.

She does this by matching each CAREGiver with the right client, based on personality type, availability and more. She also ensures that the CAREGiver is expertly suited to meet the care needs of each client’s unique needs.

To fill this highly important role, Alyssa engages with CAREGivers on an individual basis. As a liaison and main point of contact, she supports our CAREGivers by diligently listening to them; understanding their concerns; and satisfying their scheduling needs, even as situations change. She is guided in her daily responsibilities by her definition of Love (v.): to treat others with respect and to go above and beyond for them.

Alyssa has an associate degree in human services, with a focus on family/children welfare. Her spare time is filled with living life to the fullest. Her favorite pastimes include shopping, photography, cheering on the Los Angeles Lakers and Milwaukee Bucks, and spending time with her family.


Kathy Weddig - First Impression Specialist

Kathy Weddig - First Impression Specialist
To Kathy, Love (v.) is to put others’ needs before her own. And that’s an “always thing,” not a “sometimes thing.” She said, “Expressing love is shown in the way you treat others. It requires devotion. It’s in the way you live your life.”

At Home Instead, Kathy is presented with daily opportunities to put others first. As First Impression Specialist, she provides a red-carpet welcome to visitors and callers. She is often the voice you hear on the telephone and the face you see when you walk into our Cedarburg office. She aims to provide a warm, positive, welcoming environment for everyone who interacts with us, from CAREGivers to clients to visitors. Kathy also enjoys assisting with CAREGiver-event coordination, resulting in a fun, engaging and rewarding culture for our team.

Nancy Becker - On-Call Supervisor

​Nancy is our evening and weekend staff on call supervisor. Nancy ensures that a Home Instead Senior Care representative is available 24 hours a day, 7 days a week. Nancy can provide you with information on our services, maintain schedules, and assist with any after-hour emergencies that may arise.


Janis Robertson - Corporate Trainer

Janis Robertson - Corporate Trainer
Janis loves people and, for as long as she can remember, has been providing care for others. Even as a child, she jumped in and assumed the role of caregiver, poised and mature beyond her years. She vividly recalls the first time someone said to her, “I could never do what you do!” At that moment, Janis knew she was destined for a purposeful calling.

As a teacher, Janis found ways to apply that purpose to her professional life. Today as Corporate Trainer for We Care Senior Care, Janis designs and leads new-hire orientation for CAREGivers so that they are equipped with the proper tools and information to, in turn, care for others.

Janis believes so strongly in being a resource for our CAREGivers because she understands the importance of their role in the life of a senior. She’s innately a caregiver, meaning she naturally relates to our CAREGivers with empathy, concern and a listening ear.

By tuning in to what CAREGivers are saying, Janis connects with CAREGivers on an individual level, encourages them to share their experiences and uncovers their greatest challenges. She leverages the latter as an opportunity to ensure that our training program is meeting our CAREGivers’ needs, as well as identifies future training, re-education and ongoing development programming.

At home, Janis enjoys sewing and alterations; fishing; teaching children’s ministry; and just spending time with family, including her children and grandchildren. She has been married to her husband, Jim, for 45 years.

Carrie LeNoble - RN Case Manager

Carrie LeNoble - RN Case Manager
Anyone who comes across Carrie will tell you that she’s all smiles. In fact, her laughter is downright contagious. Through these simple characteristics, Carrie impacts her neighbors on a daily basis.

In fact, making an impact is what drew her to Home Instead. She said, “I get to make a difference and put my faith in action here by motivating and empowering our senior clients to be the best versions of themselves.” And, to her, that’s the very essence of Love (v.).

As our RN Case Manager, Carrie acts as our nurse liaison and medical expert, assisting our administrative staff with home-care recommendations and solutions as clients’ needs change. She also champions our Quality Assurance program by visiting client homes and following up with CAREGivers and clients’ families to ensure we are meeting — and exceeding — expectations. The dialogue with CAREGivers, clients and clients’ families enables Carrie to facilitate educational opportunities, including training development for our CAREGivers and administrative staff as well as thought leadership within the communities we serve.

Carrie brings to Home Instead vast experiences in health care. She possesses a double major in nursing and gerontology, which propelled her to 25+ years in the industry, from nursing and assisted-living facilities to home health care and nursing education. She even has seven years of resident experience working in an advanced cognitive wing of a senior nursing facility.

In her free time, Carrie acts as a part-time nursing educator with a local technical college’s CNA training program. At home, Carrie enjoys the thrill of cruising the open road, in the family’s vintage convertible. She also enjoys swimming, listening to music, and spending time with her family and pets. She and her husband, Nick, have been married for 23+ years and have a son, Caleb.

Chris Ciechanowski - Human Resources Manager

Chris Ciechanowski - Human Resources Manager

Chris is a “people person.” His role has a major emphasis on working with other key team members to attract, train, retain and engage top talent that can further our mission in the marketplace.

In his current role, Chris applies best practices to create HR policies and procedures, including worker’s compensation management, benefits strategy and administration, and risk and legal compliance for CAREGivers and administrative team members. He also collaborates on a corporate recruitment and retention strategies, helping to attract the best and brightest professionals to our caring staff as well as ensuring they are engaged throughout their Home Instead experience.

Chris brings a wealth of well-rounded experience, having worked in a variety of functions prior to Home Instead, including account manager, project manager, sales, branch manager and, most recently, director of human resources.

Outside of Home Instead, Chris loves spending time with his son. Together, they adventure in the great outdoors; in fact, you can often find Chris fishing on the mighty Wisconsin waterways or, when he has more time, at his favorite vacation spot: Lake of the Woods in Canada. Chris’ seafaring ways run so deep that he actually possesses a Great Lakes captain’s license!


Heather King - Human Resources Coordinator

Heather King - Human Resources Coordinator

Heather’s favorite song is “What a Wonderful World.” In many ways, that Louis Armstrong classic is a fitting tribute to the way Heather approaches work and life: to see and appreciate the beauty that’s all around us.

At We Care Senior Care (dba Home Instead Senior Care), Heather finds joy in simply being able to serve her fellow colleagues, making her an ideal fit for the Home Instead culture and our Human Resources team. In her role since spring 2018, Heather provides administrative and technical support for the day-to-day HR functions, including administering employee benefits; assisting with employee relations issues; aiding in recruitment, hiring and onboarding; and creating, implementing and maintaining departmental standard operating procedures.

Through those corporate programs and processes, Heather, in turn, ensures that our company has the right people in place to spread love and that our people have the right resources to best serve our clients. What a wonderful responsibility and privilege to be able to make a positive difference in the lives of others! Heather said, “Love, as a verb, means to give 100% of yourself to spread compassion and kindness to every person, in every interaction.”

At home, Heather has a pet dog, two sons and a loving husband of 21+ years. Together, they camp, fish and hike. Heather also enjoys reading and crafts.

Stacey Born - Accounting Specialist

Stacey Born - Accounting Specialist

Part of our corporate team, Stacey performs a variety of duties associated with client billing, payroll, accounts payable and accounts receivable. Additionally, Stacey has responsibility for general accounting and monthly reporting.


Annie Last - Accounting Analyst

Annie Last - Accounting Analyst
Annie joined Home Instead in 2016, proving to be an ideal fit for an accounting role because she enjoys problem-solving and achieving measurable results.

As Accounting Analyst on the Corporate team, Annie supports all five We Care Senior Care (dba Home Instead Senior Care) locations: Appleton, Cedarburg, Green Bay, Madison and Sheboygan. She does this by creating and communicating timely, relevant, performance-driven data reports at the company and franchise levels. She also seeks ways to streamline our billing and payroll through efficient processes.

Beyond her niche accounting role, Annie is a perfect fit for Home Instead because she finds joy in making a difference. Every day, she seeks new ways to lend a helping hand to those around her, as well as humbly support each office and provide them with the resources necessary for success.

In that light, Annie commented, “We put our best foot forward every day to support and encourage our clients, CAREGivers and administrative team members with love. This idea to serve with love is foundational to our company; it starts with our CEO — God — who displayed the ultimate sacrifice.”

Annie and her husband, Paul, have been married for eight years and have two children, Dominic and William. Her hobbies include cooking, camping and hunting. Annie has an associate degree in accounting and another in visual communications, with an emphasis in graphic design.

Hannah Lavesser - Accounting & Administrative Assistant

Hannah Lavesser - Accounting & Administrative Assistant
Hannah joined We Care Senior Care (dba Home Instead Senior Care) in the summer of 2018, while working toward her associate's degree in accounting at Northeast Wisconsin Technical College. As part of our corporate support team, Hannah assists with payroll, billing and Long-Term Care Insurance.

In addition to her accounting background (and her passion for all things Microsoft Excel!), Hannah brings to our team a background in senior caregiving. That experience has instilled in her the belief that everyone deserves to be treated with love and kindness; in fact, to Hannah, that's exactly what Love (v.) means!

In her free time, Hannah enjoys hunting, fishing and kayaking in the great Wisconsin outdoors. She also enjoys vacationing in Eagle River, Wisconsin, as well as relaxing with a good movie; in fact, her personal motto stems from the classic tale Forest Gump: "Life is like a box of chocolates. You never know what you're going to get."

Ashley Sand - Corporate Assistant

Ashley Sand - Corporate Assistant
When Ashley came to Home Instead, she was seeking an opportunity to learn and grow as a professional. From day one, she has approached everything she does with an enthusiasm to pitch in, a can-do attitude to get things done and a kindness to make a difference. In fact, her favorite saying is, “Kindness is free. Sprinkle that stuff everywhere.”

That’s important because she wears many hats and takes on multiple projects, from reporting to assisting with billing, payroll, technology-related initiatives and communications, and even our client and CAREGiver newsletters.

Currently, Ashley balances her time at Home Instead with being a full-time student. She plans to graduate in 2019 with a bachelor’s degree in business administration. Any free time that remains is dedicated to her passion — trapshooting — as well as fishing and family game nights.

Cory Grassell - Digital Marketing Manager

Cory Grassell - Digital Marketing Manager

Cory has a unique role at Home Instead: telling stories. Your story.

By connecting with CAREGivers and clients alike, he is building a vast library of collective stories that we can share with our communities and even the world (coincidentally, Cory worked in a library while in college).

Cory's storytelling experience stems from 15+ years in marketing, advertising and  his "bread and butter"  communications. In fact, prior to receiving a master's degree in history, Cory earned a bachelor's degree in English, having enjoyed studying the written language as well as classic literature, from prose to poetry.

When Cory isn't telling stories for a living, he's telling them around the campfire at home. That's because he enjoys spending time in the backyard (in the warmer months, of course) with his wife, Cavalier King Charles Spaniel, and the vast company of mosquitoes. In addition to storyteller, he also goes by avid sports fan, reader, HGTV junkie, food lover, #1 uncle and exerciser.


James Nooyen - Vice President, Finance

James Nooyen - Vice President, Finance

James has been with We Care Senior Care (dba Home Instead Senior Care) for 12 years, having served as Business Director, Controller and Finance Director. In his current role as Vice President of Finance, James has direct responsibility for our corporate accounting, payroll, human resources and information technology teams, systems and processes.

While his responsibilities might seem highly complex, James sees his role in simpler terms: It’s a tremendous opportunity to serve and influence others and, as a company, to make a meaningful impact in our communities and to our seniors. That viewpoint aligns with We Care Senior Care’s belief that love is a verb, a way of life, something that requires action and application. James said, “Love (the verb) is the main reason I work here. It has been life changing, both personally and professionally, and it has made me a better leader, husband, father and friend.”

When James isn’t in the office, you can find him spending time with his children, Kendall and Keegan, as well as his wife (and childhood sweetheart), Michelle. As a family, they’re big fans of spending time at home or vacationing in the Northwoods of Wisconsin, where they can be seen boating and enjoying all things outdoors. James is also the treasurer for a local nonprofit organization Challenge the Outdoors. James possesses a BBA in accounting, finance and marketing from the University of Wisconsin–Madison.

Jason Hiles - Vice President, Sales & Marketing

Jason Hiles - Vice President, Sales & Marketing

Jason is an ordained minister, believing wholeheartedly in the role of faith in life. He is also a natural-born salesperson, having success in the field as early as college.

When We Care Senior Care (dba Home Instead Senior Care) came calling in 2015, it was the ideal opportunity for Jason. As General Manager of our Madison location, Jason had a unique opportunity to apply his passion for sales at a faith-based organization. Over the years that followed, Jason helped put the Madison location on a course toward growth and helped the branch sustain continued success.

Jason's accomplishments within the Madison branch paved the way for his new role in 2018. Now Vice President of Sales & Marketing, Jason has responsibility for the top and bottom line revenues of each of the five We Care Senior Care offices, but he sees it as an opportunity to serve others.

As a servant leader, Jason seeks to apply selflessness and to put love into action with his teammates and neighbors. Putting others' needs first is a mindset that stems from his personal motto borrowed from Micah 6:8, "... What does the LORD require of you but to do justice, and to love kindness, and to walk humbly with your God?"

Jason and his wife Liz — high-school sweethearts! — have three children together and are actively involved in their local church.


Albert Selker - President

Albert Selker - President
Prior to Home Instead, Albert filled a variety of leadership, sales and marketing roles. Most recently, he served as Executive Director of ERP Implementation at U.S. AutoForce, General Manager of U.S. Lubricants and General Manager of Design Air — all divisions of U.S. Venture. Prior to U.S Venture, Albert held key positions at Appvion, Inc. for more than 21 years.

In his current role, Albert has the strategic responsibility of leading us on a path of sustained success as well as increased growth through innovation, client acquisition and footprint expansion. While achieving those results is important, Albert believes that fostering a positive culture at Home Instead — rooted in our mission “to teach others about Love (v.)” — is paramount. When carried out, our mission can extend from our offices to our clients and into our communities.

Sharing God’s love is personal to Albert, who believes that “God created us to love Him and others.” Albert is active as governing board elder at Appleton Alliance Church and board member at Hope Clinic & Care Center in Appleton. He and his wife, Debbie, enjoy mentoring and serving others, including pre-marriage counseling and marriage mentoring.

In his free time, Albert likes being outdoors and spending time with his three married children and six grandchildren. He possesses a bachelor’s degree in mineral economics from The Pennsylvania State University and a certificate of business management from the Kellogg Management Institute at Northwestern University.

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