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Key Player

  1. Home
  2. Careers
  3. Job Description


The Home Care Manager is responsible for successfully directing and coordinating all activities related to networking, marketing and external sales.


Primary Responsibilities:

  • Reflect the core values of Setrek, Inc. dba Home Instead Senior Care of NWA (independantly owned and operated)
  • Develop and manage the annual franchise operational plan and budget for sales and marketing.
  • Achieve the annual operational plan’s revenues, gross profit, profitability and other operational goals by the stated milestones.
  • Provide leadership and management of all Home Instead® departments that oversee home care sales which affect operational efficiency and achievement of the operational goals.
  • Manage outcomes of department activities and direct changes that will drive achievement of operational goals.
  • Develop and maintain positive and professional relationships with referral sources in the community.
  • Adhere to all company policies, procedures and business ethics codes and ensure that they are implemented and communicated to all employees.


Secondary Responsibilities:

  • Maintain and establish strong relationships with neighboring franchise owners
  • Maintain and establish strong relationships with the Home Instead, Inc. Business Performance team
  • Perform any and all other functions and responsibilities deemed necessary for the successful operation of a Home Instead Senior Care franchise office


Critical Numbers:

  • Develop and manage critical numbers of the business (see Key Performance Indicator/Operations scorecard) and report them each (month) to the Home Instead Senior Care franchise owner.
  • Develop and implement quarterly accountability meetings with each Key Player focusing on their growth and development.


Education/Experience Requirements:

  • College degree or equivalent work experience
  • Four to ten years of related business experience or an equivalent combination of education and work experience may be considered
  • Must possess a valid driver’s license


Supervisory Responsibilities:

  • This position will be responsible for overseeing all of the functions performed by the office staff. Responsibilities include interviewing, hiring and training employees, planning, assigning and directing work; appraising performance, coaching employee’s performance; addressing complaints and resolving problems.


Knowledge, Skills and Abilities:

  • Must have an understanding of and uphold the policies and procedures established by Setrek, Inc. dba Home Instead Senior Care of NWA (independently owned and operated) 
  • Must demonstrate excellent oral and written communication skills and the ability to listen effectively
  • Must have the ability to work independently, maintain confidentiality of information and meet deadlines
  • Must have the ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making
  • Must demonstrate discretion, integrity and fair-mindedness consistent with company standards, practices, policies and procedures
  • Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work
  • Must have the ability to establish good working relationships with office colleagues, the franchise owner, clients and the community
  • Must have the ability to present a professional appearance and demeanor
  • Must have the ability to operate office equipment
  • Must have computer skills and be proficient in Word and Excel
  • Must be able to work evenings or weekends as required
  • Must have knowledge of the senior-care industry
  • Must have the ability to sit at a desk and listen effectively for long periods of time on the telephone
  • Must be patient and congenial on the telephone
  • Must be able to perform duties in a professional office setting
  • Must be able to recruit “A” players


Each Home Instead franchise is independently owned and operated.

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